marketing manager, Marketing & Integrated Communications

Starbucks; Seattle (WA); In loco; USD 110.000 - 160.000; Tempo pieno

Vantaggi offerti da questo lavoro

Health insurance

401(k) with employer match

Tuition assistance

Paid time off

Descrizione del lavoro

Starbucks is seeking a Marketing Manager to lead multi-channel seasonal campaigns across 17,000+ US stores, driving traffic and strengthening customer love. You will partner with Finance, Menu Insights, Analytics, Social Listening, Media and PR to inform and execute go-to-market strategies.

This high-visibility role requires a creative, strategic thinker who can guide cross-functional teams, develop compelling written communications, and present clear recommendations to leadership.

Competenze

• Creative mindset and strategic thinking essential for multi-channel campaigns.
• Strong storytelling skills to craft compelling brand narratives.
• Proven ability to lead cross-functional teams and influence outcomes.
• Excellent written and verbal communication for leadership presentations.
• Ability to develop and present strategic recommendations with data-driven insights.
• Proven problem-solving abilities and adaptability in fast-changing environments.
• Experience prioritizing multiple demands and managing complex projects.
• Ability to work effectively with ambiguity and drive results.
• Strong project management with attention to detail and timelines.

Mansioni

• Lead the development of seasonal and brand marketing campaigns to drive store traffic and deepen customer love.
• Collaborate with Finance, Menu Insights, Analytics, Social Listening, Media and PR on go-to-market plans.
• Act as integrated marketing leader and internal spokesperson for cross-functional teams.
• Develop and implement marketing research plans in partnership with Consumer Insights.
• Author campaign briefs and guide creative execution to ensure on-brief output.
• Partner with cross-functional teams to connect dots and drive strategic initiatives.
• Develop written communications including leadership presentations and business cases.
• Monitor performance drivers with Finance and Menu Insights to tailor campaigns to financial goals.
• Bring fresh, big-idea thinking to drive traffic and brand engagement.

Conoscenze

Creative mindset

Strategic thinking

Storytelling skills

Cross-functional leadership

Clear communication

Strategic recommendations

Analytical skills

Influence cross-functional

Project management

PowerPoint skills

Formazione

Bachelor's degree or 4+ years US military experience

Strumenti

PowerPoint

Descrizione del lavoro

Now Brewing - marketing manager, Marketing & Integrated Communications ! #tobeapartner

From the beginning, Starbucks set out to be a different kind of company. One that not only celebrated coffee and the rich tradition, but that also brought a feeling of connection. We are known for developing extraordinary leaders who share this passion and are guided by their service to others.

As a marketing manager, you will lead the development of seasonal and brand marketing campaigns to drive traffic to stores and deepen customer love for Starbucks. You will collaborate with a broad group of cross-functional partners to develop and execute comprehensive go-to-market plans and communication strategies to influence our customers at all points along the customer journey.

In this highly visible role, you will act as the integrated marketing leader and internal spokesperson for the cross-functional team that contributes to our seasonal go-to-market plans. This is a great opportunity for an experienced, passionate and innovative marketer to contribute to Starbucks success across our national footprint of 17,000+ US retail stores.

As a marketing manager , you will...

• Develop and execute multi-channel seasonal marketing campaigns that are rooted in business and consumer insights. Mine areas like Finance, Menu, Analytics, Social Listening, Media and PR for qualitative and quantitative insights to inform strategies.


• Support campaign development and execution for market tests of new products to validate consumer resonance and inform national launch approaches.


• Develop and implement marketing research plans in partnership with Consumer Insights to inform our strategic briefs and go-to-market strategies.


• Author campaign briefs that guide channel communication, prioritization and creative execution. Consult on creative development with internal and external teams to ensure output is on brief.


• Collaborate with a broad group of cross-functional partners to develop comprehensive go-to-market plans, connecting dots across teams to strengthen the work. Inspire and influence others to generate new ideas and identify creative solutions to customer/business challenges.


• Lead the development of written communications including leadership presentations, campaign recaps and marketing business cases for new programs or initiatives.


• Be a steward of business performance and trends. Interface with Finance and Menu Insights teams to understand performance drivers and tailor our campaigns to achieve our financial goals.


• Bring fresh, creative, big idea thinking for how to drive traffic, deepen brand love and stoke brand engagement in new ways.

We'd love to hear from people with:

• A creative mindset


• Strategic thinking and storytelling skills


• Keen critical thinking and analytical skills


• Experience leading cross-functional teams


• Ability to communicate clearly and concisely, both orally and in writing


• Ability to confidently develop and present strategic recommendations


• Ability to solve complex problems and take new perspective on existing solutions


• Ability to balance multiple priorities and meet deadlines in fast-changing environments


• Functions effectively with ambiguity and change


• Proven ability to respond to and prioritize changing demands effectively


• Ability to influence laterally and cross-functionally


• Strong project management skills - highly organized and attentive to details


• Excellent PowerPoint skills to craft storytelling materials for all levels of leadership (VP/SVP+)


• Bachelors degree or 4+ years of US military experience


• Progressive experience in product or brand management (3-5+ years)


• Cross-functional project management experience (3-5+ years)

As a Starbucks partner, you (and your family) will have access to medical, dental, vision, basic and supplemental life insurance, and other voluntary insurance benefits. Partners have access to short-term and long-term disability, paid parental leave, family expansion reimbursement, paid vacation from date of hire*, sick time (accrued at 1 hour for every 25 hours worked), eight paid holidays, and two personal days per year. Starbucks also offers eligible partners participation in a 401(k) retirement plan with employer match, a discounted company stock program (S.I.P.), Starbucks equity program (Bean Stock), incentivized emergency savings, and financial well-being tools. Additionally, Starbucks offers 100% upfront tuition coverage for a first-time bachelor's degree through Arizona State University's online program via the Starbucks College Achievement Plan, student loan management resources, and access to other educational opportunities. You will also have access to backup care and DACA reimbursement. Starbucks will comply with any applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, and in accordance with its plans and polici