Business Development Consultant

LLYC; Detroit (MI); On-site; USD 140,000 - 170,000; Full time

Benefits offered by this job

Health, dental, vision, and life insurance

Paid parental leave

401(k) match potential

Flexible work schedules

Job summary

A global Corporate Affairs and Marketing firm is seeking a driven Business Development Consultant based in Detroit. This full-time role requires 2–4 years of B2B marketing experience. Responsibilities include RFP management, CRM data maintenance, and executing marketing campaigns. Candidates should have strong writing skills and familiarity with Salesforce and marketing automation tools. The position offers a competitive salary ranging from $140,000 to $170,000, alongside comprehensive health insurance and flexible work schedules.

Qualifications

• 2–4 years of experience in a B2B marketing or sales support role.
• Excellent writing and editing skills.
• Proficiency in Excel and PowerPoint.

Responsibilities

• Coordinate and manage RFP and proposal development.
• Maintain CRM accuracy in Salesforce.
• Collaborate with global marketing teams for campaign execution.
• Manage logistics for events and conferences.
• Monitor KPIs for marketing performance.

Skills

B2B marketing experience

Excellent writing skills

Salesforce CRM familiarity

Microsoft Office proficiency

Adobe Creative Suite experience

Marketing automation knowledge

CMS tools understanding

Sales funnel knowledge

Education

Bachelor’s degree in Marketing, Communications, or related field

Tools

Salesforce

Microsoft Excel

Adobe InDesign

HubSpot

WordPress

Job description

Business Development Consultant – LLYC

LLYC is a global Corporate Affairs and Marketing firm that partners with clients to enhance creativity, influence, and innovation, protecting and growing their brand value.

About the Position

We are seeking a driven and detail-oriented Marketing Senior Consultant to support the Business Development team with integrated marketing initiatives that accelerate lead generation, enhance brand positioning, and drive pipeline velocity.

This role works closely with sales leadership, subject matter experts, and the global marketing team to support content development, digital campaign execution, CRM management, proposal coordination, and analytics reporting. You’ll be a key partner in ensuring our brand and message show up consistently and powerfully across all touchpoints — from pitch decks to events to social channels.

What You Will Do

Proposal & Sales Enablement Support

• Coordinate and manage RFP and proposal development timelines; assemble required content, bios, case studies, and creative assets.
• Maintain and update the business development content library (case studies, templates, bios, decks).
• Partner with business development leads to develop compelling, customized pitch decks and sales collateral.

Salesforce CRM & Data Management

• Maintain accuracy and integrity of lead, contact, and account records in Salesforce.
• Tag, track, and categorize inbound leads and marketing‑qualified opportunities for follow‑up.
• Create and maintain CRM dashboards and reports for campaign performance, pipeline health, and lead status.
• Support implementation of lead scoring models and sales workflows.
• Collaborate with the sales team to ensure proper attribution, data cleanliness, and follow‑up tracking across the pipeline.

Marketing Campaign Execution

• Collaborate with the global marketing and design teams to execute targeted digital marketing campaigns (email, social, paid media) that support sales goals.
• Manage LLYC's marketing automation tools to track campaign performance and identify optimization opportunities.
• Develop and maintain campaign landing pages, forms, and call‑to‑action assets (in WordPress or similar CMS).
• Draft and edit marketing content, including blog posts, social media, e‑newsletters, and internal communications.
• Partner with creative and editorial teams to ensure alignment with brand voice and audience needs.
• Support thought leadership initiatives by researching industry trends and identifying high‑impact content opportunities.

Event & Conference Coordination

• Manage logistics for tradeshows, panels, mixers, and speaking engagements — including pre‑ and post‑event communications, outreach lists, and on‑site materials.
• Track sponsorship deliverables and coordinate promotional visibility across channels.
• Collaborate with business development leads on event ROI tracking and lead follow‑up.

Reporting & Analytics

• Monitor KPIs across email, website, digital ads, and social media to support data‑informed decision‑making.
• Develop and maintain monthly dashboards summarizing business development marketing performance.
• Present actionable insights to sales and marketing leadership for continuous improvement.

What We Are Looking For

• 2–4 years of experience in a B2B marketing or sales support role (agency or professional services environment preferred).
• Excellent writing and editing skills.
• Familiarity with Salesforce CRM and its application to lead management, tagging, attribution, and reporting.
• Proficiency in Microsoft Office (especially PowerPoint and Excel).
• Experience with Adobe Creative Suite (InDesign, Photoshop).
• Experience with marketing automation platforms (HubSpot, Pardot, Marketo).
• Working knowledge of CMS tools (e.g., WordPress), paid media platforms, and SEO principles.
• Understanding of the sales funnel and business development process in a professional services environment.

Academic Requirements

Bachelor’s degree in Marketing, Communications, Journalism, or a related field.

Benefits and Perks

• Health, dental, vision, and life insurance.
• Paid parental leave.
• 401(k) match potential and flex accounts.
• Flexible work schedules and summer hours.

This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities and activities may change, or new ones may be assigned at any time with or without notice.

Equal Opportunity Employer – The company complies with all employment laws and offers equal opportunity to all applicants, without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, veteran status, or any other protected characteristic.

Salary: $140,000.00 – $170,000.00

Seniority level: Mid‑Senior level | Employment type: Full‑time | Job function: Business Development and Marketing | Industries: Advertising Services, Public Relations and Communications Services