Marketing Manager (click for details)

Simply Ride; Eden Prairie (MN); Hybrid; USD 70,000 - 110,000; Full time

Job summary

Simply Ride in Minnesota is seeking a Marketing Manager to lead daily marketing operations and actively contribute as a hands-on team member. This working manager role aligns with EOS/Traction, driving Rocks and priorities with clear accountability.

You will transform strategy into action by coaching the team, managing campaigns, owning the website as a revenue channel, optimizing SEO/UX, orchestrating CRM journeys, and coordinating with vendors to improve performance and growth.

Qualifications

• 3-5+ years of marketing experience with at least 1-2 years in a management or team-lead capacity.
• Hands-on experience owning a website as a revenue/lead-generation channel - SEO, UX, conversion optimization.
• Experience with CRM-driven marketing - lifecycle campaigns, email/text automation, lead nurture workflows.
• Demonstrated project management skills - running multiple concurrent campaigns/initiatives against a calendar and deadlines.
• Comfort managing vendor relationships and holding outside partners accountable to deliverables.
• Preferred: automotive/powersports experience and EOS/Traction familiarity; budget management.

Responsibilities

• Manage and coach the marketing team.
• Assign work and balance team workloads, removing roadblocks to help team members succeed.
• Foster collaboration, accountability, and continuous improvement.
• Work with the Marketing Director on hiring, onboarding, and employee development.
• Plan and execute major marketing campaigns, dealership promotions and seasonal initiatives.
• Write marketing copy and promotional messaging.
• Own website performance as Simply Ride's primary digital sales channel, leading ongoing optimization, SEO/AEO and conversion performance.
• Own digital marketing, including customer lifecycle campaigns, email, text messaging, automated journeys and ongoing CRM and performance optimization.
• Evaluate and implement practical AI tools that improve marketing effectiveness, customer experience and team efficiency.
• Support dealership events and community initiatives.
• Manage the marketing calendar and campaign timelines to ensure projects launch on schedule.
• Prioritize incoming marketing requests and coordinate projects across Sales, Service, Parts, Inventory, and Finance.
• Monitor marketing performance, track KPIs and recommend improvements.
• Improve departmental workflows and processes.
• Maintain quality, consistency, and brand standards across all customer-facing marketing.
• Coordinate day-to-day execution with marketing vendors and technology partners.
• Work with the Marketing Director to create, manage, and update the marketing budget.

Skills

Marketing experience

Team leadership

Website ownership

SEO/UX

CRM marketing

Project management

Vendor management

Budget management

Job description

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Simply Ride is Minnesota's largest pre-owned motorcycle dealership, selling approximately 1,000 motorcycles each year. Our mission is simple: deliver a premier motorcycle experience through passion, integrity, and exceptional customer service.

We've proudly been voted Minnesota's Best Motorcycle Dealer four years in a row (2023-2026) and have earned multiple Powersports Business Best In-Class awards.

• 4 Years Running Minnesota's Best Motorcycle Dealer, 2023-2026
• ~1,000 Bikes Sold every year
• Best In-Class Used Vehicle Sales Service Employee Satisfaction Philanthropy

Position Summary

The Marketing Manager is responsible for leading the daily execution of Simply Ride's marketing efforts while actively contributing as a hands-on member of the marketing team. This is a working manager position that combines team management, project management, and marketing execution. Simply Ride operates on EOS/Traction, and this role works within that system - supporting the Marketing Director's Rocks and priorities and helping the department run with clear accountability.

Working closely with the Marketing Director, the Marketing Manager transforms marketing strategy into action by managing priorities, coaching team members, and personally leading key marketing initiatives. This role is expected to roll up their sleeves and contribute meaningful work alongside the team while ensuring marketing projects are completed on time, on brand, and aligned with dealership goals.

Primary Responsibilities

Team Management (25%)

• Manage and coach the marketing team.
• Assign work and balance team workloads, removing roadblocks to help team members succeed.
• Foster collaboration, accountability, and continuous improvement.
• Work with the Marketing Director on hiring, onboarding, and employee development.

Hands-On Marketing Execution (50%)

Personally execute high-impact marketing initiatives, including:

• Plan and execute major marketing campaigns, dealership promotions and seasonal initiatives.
• Write marketing copy and promotional messaging.
• Own website performance as Simply Ride's primary digital sales channel, leading ongoing optimization, user experience improvements, SEO/AEO and conversion performance.
• Own digital marketing, including customer lifecycle campaigns, email, text messaging, automated journeys and ongoing CRM and performance optimization.
• Evaluate and implement practical AI tools that improve marketing effectiveness, customer experience and team efficiency.
• Support dealership events and community initiatives.

Marketing Operations & Project Management (25%)

• Manage the marketing calendar and campaign timelines to ensure projects launch on schedule.
• Prioritize incoming marketing requests and coordinate projects across Sales, Service, Parts, Inventory, and Finance.
• Monitor marketing performance, track KPIs and recommend improvements.
• Improve departmental workflows and processes.
• Maintain quality, consistency, and brand standards across all customer-facing marketing.
• Coordinate day-to-day execution with marketing vendors and technology partners.
• Work with the Marketing Director to create, manage, and update the marketing budget.

Qualifications

Required

• 3-5+ years of marketing experience with at least 1-2 years in a management or team-lead capacity.
• Hands-on experience owning a website as a revenue/lead-generation channel - SEO, UX, conversion optimization (not just content updates).
• Experience with CRM-driven marketing - lifecycle campaigns, email/text automation, lead nurture workflows.
• Demonstrated project management skills - running multiple concurrent campaigns/initiatives against a calendar and deadlines.
• Comfort managing vendor relationships and holding outside partners accountable to deliverables.

Preferred

• Experience in automotive, powersports, or another high-consideration retail/dealership vertical.
• Familiarity with EOS/Traction or a similar operating system (Rocks, Scorecards, L10s).
• Experience evaluating or implementing AI tools in a marketing context.
• Budget management experience - building, tracking, and adjusting a departmental budget.
• Experience coaching or developing a small marketing team (1-3 people).

Success Looks Like

A successful Marketing Manager transforms marketing strategy into consistent execution. They manage the marketing team while owning the systems, projects and processes that drive customer growth. The website performs as Simply Ride's highest-performing sales channel, campaigns launch on schedule, marketing data supports business decisions, and the department consistently delivers measurable improvements in leads, customer engagement and dealership growth.

Ready to Ride With Us?

If you're a hands-on marketer who can lead a team and still do the work, we'd love to hear from you. Come help Simply Ride reach more riders.