Marketing Manager: Launch a New Live-Events Venue

American Dream; East Rutherford (NJ); On-site; USD 90,000 - 130,000; Full time

Job summary

The Event Center at American Dream in New Jersey seeks a Marketing Manager to lead the launch of a brand-new venue. You will shape the marketing strategy for concerts, conferences, and special events, growing audiences and ticket sales across digital channels and on-site activations.

You will collaborate with booking, box office, operations, and creative teams, manage budgets, and build partnerships with sponsors and artists to maximize attendance and ROI.

Qualifications

• 4–6 years of marketing experience.
• Background in conventions, conferences, specialty events, or venue marketing.
• Strong digital marketing and audience development skills.
• A creative, data-driven mindset.
• Excellent communication, organization, and project management abilities.
• Experience launching a new venue or building a marketing plan from the ground up.
• Familiarity with performing arts audiences and the New Jersey/New York market.
• Experience working with sponsorships, partnerships, and community outreach.
• Graphic design, content creation, or basic analytics/reporting experience.

Responsibilities

• Create and execute bold marketing campaigns for concerts and events.
• Develop integrated marketing plans across digital, social, email, PR, and partnerships.
• Lead show launches, seasonal programming, and festivals with timelines and assets.
• Collaborate with booking, box office, operations, production, and creative teams.
• Partner with vendors and agents on campaigns and promotional assets.
• Build audience buzz via content, promotions, media outreach, and influencers.
• Manage the venue’s digital presence: social, website, email, and ads.
• Oversee budgets, media buys, and vendor relationships for ROI.
• Track marketing performance, ticket trends, and audience data.
• Coordinate press outreach and earned media with PR teams.
• Support on-site activations and grassroots experiential marketing.
• Develop post-event recaps and share insights with partners.
• Stay current on live entertainment trends and audience behaviors.

Skills

Digital marketing

Audience development

Data-driven

Communication

Organization

Project management

Venue launch

Marketing plan

Sponsorships

Partnerships

Community outreach

Graphic design

Content creation

Analytics

Market knowledge NJ/NY

Job description

The Event Center at American Dream in New Jersey seeks a Marketing Manager to lead the launch of a brand-new venue. You will shape the marketing strategy for concerts, conferences, and special events, growing audiences and ticket sales across digital channels and on-site activations.

You will collaborate with booking, box office, operations, and creative teams, manage budgets, and build partnerships with sponsors and artists to maximize attendance and ROI.