Marketing Manager Job at 4 Entertainment Group in Cincinnati

4 Entertainment Group; Cincinnati (OH); On-site; USD 45,000 - 75,000; Full time

Job summary

An established industry player in the hospitality sector is seeking a creative Marketing Manager to enhance its bar locations' marketing strategies. This role involves overseeing digital marketing, social media, and event planning to boost traffic and revenue. The ideal candidate will have a passion for innovative marketing and a knack for community engagement. With a focus on collaboration and creativity, this position offers the chance to make a significant impact in a vibrant environment. Join a dynamic team that values your contributions and fosters professional growth while enjoying a range of benefits, including health insurance and career development opportunities.

Benefits

Medical Insurance

Vision Insurance

Dental Insurance

Life Insurance

401(k) Savings Plan

Paid Vacation

Discounts at all 4EG brands

Career Development Opportunities

Qualifications

• 2-3 years experience in marketing, events, or communications required.
• Knowledge of social media platforms and paid advertising opportunities is a plus.

Responsibilities

• Manage digital marketing and social media for bar locations.
• Plan and execute events to drive traffic and revenue.

Skills

Digital Marketing

Social Media Management

Event Planning

Graphic Design

Public Relations

E-commerce Management

Education

Bachelor's Degree in Marketing

Bachelor's Degree in Communications

Tools

Constant Contact

Google Ads

Wix

AgoraPulse

Google Analytics

Tripleseat

Shopify

Job description

Four Entertainment Group (4EG), located in Cincinnati OH, is looking for a detail-oriented, creative Marketing Manager in our OTR office. 4EG is a privately held, local company founded and helmed by four partners that acquire, develop, and manage a wide-ranging roster of exceptional establishments including : Beeline , Igby's, Killer Queen, Japp's, The Lackman, Low Spark, Pilar, The Stretch, The Righteous Room, The Roosevelt Room, and Rosedale. This position may require some evening and weekend hours.

Scope & General Purpose

The Marketing Manager is responsible for our bar locations' marketing and communications, including digital marketing and social media, traditional marketing, event planning and community partnerships, merchandise and e-commerce, and earned media and public relations. All marketing efforts should be designed to increase traffic and revenue for each location. The Marketing Manager will report to 4EG's Marketing Director.

• 2 - 3 years of experience in marketing, events, or communications / public relations required.

Duties and Responsibilities

Digital Marketing and Social Media

• Edit and oversee the social media content calendar for organic posts across all platforms, utilizing paid advertising and / or boosted posts as needed.
• Manage the locations' online reputation by responding to reviews, customer surveys, and direct messages.
• Update and maintain the Wix websites of assigned locations.
• Plan and execute email campaigns to market events, private parties, and special promotions using Constant Contact.
• Develop search and display campaigns using Google Ads.
• Assist Senior Marketing Manager with photography, videography, and editing of photos and videos to be used for promotions.
• Experience with basic graphic design tools like Canva is a plus.

Traditional Marketing

• Coordinate and ensure delivery of operational supplies, including table tents, sandwich boards, posters, gift cards, apparel, menus, and more.
• Assist Marketing Director in executing paid marketing campaigns through print media, digital media, radio, and outdoor; analyze and adjust accordingly.

Event Planning and Community Partnerships

• Plan special events at assigned locations to coincide with holidays, sporting events, major milestones, and other opportunities to drive traffic into locations.
• Assist Marketing Director in coordinating sponsorship opportunities with local community events and activities.
• Work with local brands to execute cross-promotions.
• Assist Private Party Sales Manager in planning private events using Tripleseat, as needed.

Merchandise and E-Commerce

• Take creative initiative on new apparel design and product offerings.
• Order branded merchandise, including koozies, pens, phone wallets, pint glasses, apparel, and more.
• Distribute various merchandise, apparel, and gift cards to customers through Shopify or Facebook Shops.

Earned Media / Public Relations

• Maintain relationships with local reporters and bloggers on the lifestyle and hospitality beat; Regularly issue press releases and announcements, invite to special events, etc.
• Update the company blog, The Garnish, with intriguing, timely articles.

Skills and Abilities Required

• Mac OS X knowledge is helpful, but not required.
• Willingness to learn the latest computer technology and maintain working connection with all of company's programs and systems (e.g. AgoraPulse, Google Analytics, Office365, Tripleseat, etc.); compliance with company technology requirements is a must.
• Knowledge of social media platforms, including Facebook, Twitter, Instagram, LinkedIn, YouTube, Pinterest, and TikTok.
• Basic understanding of design and print production, with ability to provide creative direction and written copy for execution.
• Event planning experience, either through volunteer work or professional career, is a must.
• Knowledge of and experience with paid advertising opportunities a plus, especially Google Ads and Facebook Ads.
• Should be able to request and use all analysis tools available across marketing channels to determine effectiveness and trends.
• Must possess a desire to create, execute, and participate in unique ideas that drive traffic and revenue to each establishment.

Education and Experience

• Bachelor's degree in marketing, communications, or related degree
• 2 - 3 years of experience in marketing, events, or communications / public relations
• Hospitality industry knowledge or experience a plus

As 4EG's Marketing Manager, you will enjoy a satisfying blend of benefits, including :

• Medical, Vision, Dental, and Life Insurance
• 401(k) Savings Plan with company match after one year
• Paid Vacation
• Discounts at ALL of our 4EG owned brands
• Ongoing career and leadership development opportunities

4EG Team LLC is an Equal Opportunity Employer . As part of 4EG's employment process, finalist candidates will be required to complete a background check, including :

• Professional Reference Check
• Criminal Background Check

Equal Opportunity Employer

This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

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Manager Entertainment • Cincinnati, OH, United States