Principal Engineer, Product Marketing Manager

1010 Analog Devices Inc.; Wilmington (MA); On-site; USD 157,000 - 227,000; Full time

Benefits offered by this job

Medical coverage

Vision coverage

Dental coverage

401k matching

Paid vacation

Job summary

Analog Devices, Inc. is seeking a Product Marketing Manager for its Automated Test Equipment (ATE) group. You will drive product strategy, manage portfolios, and collaborate with applications and development teams to deliver market-ready solutions.

The role demands 5+ years in semiconductor customer-facing roles, a BSEE, and ideally an MBA. Travel up to 25% is required, with a focus on delivering compelling value propositions and revenue growth across portfolios.

Qualifications

• 5+ years of related and progressive experience in a semiconductor business/technical customer-facing role.
• Strong oral and written communication skills.
• Technical competence in precision, analog, power, and/or RF circuits and/or systems.

Responsibilities

• Develop and execute the strategy for assigned product portfolios.
• Business customer interface: Answer field/customer business inquiries to support design-ins and build existing business.
• Support new product sampling and follow-up activity.
• Manage and support product and portfolio roadmaps by working with ATE and other ADI group development teams and business unit stakeholders to produce a plan for future direction based on long-term customer application and technology trends.
• Articulate value proposition and initiate execution on new developments by leading the business justification process, collaborating with stakeholders to ensure highly competitive product plays aligned with long term strategy.
• Develop go-to-market plans that clearly articulate the customer value proposition of ATE’s offerings to ensure new product success.
• Contribute to activities across the ATE marketing team, such as review of business cases and strategy documents, process improvements, and engagement with customers to identify new opportunities.

Skills

Semiconductor industry experience

Customer-facing experience

Technical knowledge: analog, RF, power

Strong communication skills

Education

BSEE

MBA or equivalent

Job description

About Analog Devices Analog Devices, Inc. (NASDAQ: ADI) is a global semiconductor leader that bridges the physical and digital worlds to enable breakthroughs at the Intelligent Edge. ADI combines analog, digital, AI, and software technologies into solutions that combat climate change, reliably connect humans and the world, and help drive advancements in automation and robotics, mobility, healthcare, energy and data centers. With revenue of more than $11 billion in FY25, ADI ensures today's innovators stay Ahead of What's Possible. Learn more at www.analog.com and on LinkedIn and X.

Product Marketing Manager Analog Devices (ADI) operates at the center of modern digital economy, converting real-world phenomena into actionable insights with its comprehensive suite of analog and mixed signal, radio frequency (RF), power management, digital, and sensor technologies. Automated Test Equipment (ATE) group develops solutions for all aspects of high-volume semiconductor production test market including; SoC, memory, display driver, RF & mmWave, consumer electronics and analog precision test. We are currently seeking an enthusiastic, self-motivated Product Marketing Manager (PMM) to fulfil a strategic role in our team. Reporting to the marketing director, the PME will be responsible for formulating product strategy, championing new product development, and managing all business aspects of one or more product portfolios within ATE. PMM will be tasked with driving revenue, growing market share, and developing market insights and knowledge to maintaining technology leadership for given portfolios. This will require close collaboration with applications engineers, design engineering and development teams within and outside of ATE, as well as ADI field sales and customers.

Responsibilities

Develop and execute the strategy for assigned product portfolios

Business customer interface: Answer field/customer business inquiries to support design-ins and build existing business

Support new product sampling and follow-up activity

Manage and support product and portfolio roadmaps by working with ATE and other ADI group development teams and business unit stakeholders to produce a plan for future direction based on: Long-term customer application and technology trends Existing and anticipated competitive developments

Articulate value proposition and initiate execution on new developments by leading the business justification process, collaborating with stakeholders to ensure highly competitive product plays that are aligned with long term strategy

Develop deep technical and business understanding of key customer/market applications, identify critical pain points and generate business cases for new solutions

Develop go-to-market plans that clearly articulate the customer value proposition of ATE’s offerings to ensure new product success

Contribute broadly to activities across the ATE marketing team, such as: Review of business cases and strategy documents Definition and implementation of process improvements Collaborate with field teams to engage with customers to identify new business opportunities and increase opportunity pipeline.

Requirements

At least 5 years of related and progressive experience in a semiconductor business/technical customer-facing role

BSEE required; MBA or equivalent relevant experience preferred

Instrumentation and ATE experience preferred

Technical competence in precision, analog, power, and/or RF circuits and/or systems

Track record of success in working with multiple stakeholders across complex and large organizations

Superior oral and written communication skills

Domestic and international travel up to 25%

For positions requiring access to technical data, Analog Devices, Inc. may have to obtain export licensing approval from the U.S. Department of Commerce - Bureau of Industry and Security and/or the U.S. Department of State - Directorate of Defense Trade Controls. As such, applicants for this position – except US Citizens, US Permanent Residents, and protected individuals as defined by 8 U.S.C. 1324b(a)(3) – may have to go through an export licensing review process.

Analog Devices is an equal opportunity employer. We foster a culture where everyone has an opportunity to succeed regardless of their race, color, religion, age, ancestry, national origin, social or ethnic origin, sex, sexual orientation, gender, gender identity, gender expression, marital status, pregnancy, parental status, disability, medical condition, genetic information, military or veteran status, union membership, and political affiliation, or any other legally protected group. EEO is the Law: Notice of Applicant Rights Under the Law.

Job Req Type: Experienced Required Travel: Yes, 10% of the time Shift Type: 1st Shift/Days

The expected wage range for a new hire into this position is $157,080 to $227,460. Actual wage offered may vary depending on work location, experience, education, training, external market data, internal pay equity, or other bona fide factors. This position qualifies for a discretionary performance-based bonus which is based on personal and company factors. This position includes medical, vision and dental coverage, 401k, paid vacation, holidays, and sick time, and other benefits.

Analog Devices, Inc. (NASDAQ: ADI) is a global semiconductor leader that bridges the physical and digital worlds to enable breakthroughs at the Intelligent Edge. ADI combines analog, digital, AI, and software technologies into solutions that combat climate change, reliably connect humans and the world, and help drive advancements in automation and robotics, mobility, healthcare, energy and data centers. With revenue of more than $11 billion in FY25, ADI ensures today's innovators stay Ahead of What's Possible. Learn more at www.analog.com and on LinkedIn and X.

Come join ADI - a place where Innovation meets Impact. For more than 55 years, Analog Devices has been inventing new breakthrough technologies that transform lives. At ADI you will work alongside the brightest minds to collaborate on solving complex problems that matter from autonomous vehicles, drones and factories to augmented reality and remote healthcare. ADI fosters a culture that focuses on employees through beneficial programs, aligned goals, continuous learning opportunities, and practices that create a more sustainable future.