Marketing Manager: Institutional Partnerships

EdSurge; Burlington (VT); Hybrid; USD 70,000 - 80,000; Full time

Job summary

A leading company in K12 education seeks a Marketing Manager: Institutional Partnerships in Burlington, Vermont. This hybrid role plays a crucial part in driving revenue growth through strategic marketing initiatives targeting K12 district and state accounts, backed by a commitment to equitable access in education.

Benefits

Responsible Time Off policy

Paid holidays

Medical coverage effective day 1

Retirement contribution after 1 year

Professional development funds

Qualifications

• 5+ years B2B marketing experience, preferably in K12 EdTech.
• Strong command of email marketing best practices.
• Ability to thrive in a fast-paced organization.

Responsibilities

• Develop and manage comprehensive marketing strategies for K12 audiences.
• Plan and create high-value content and email marketing campaigns.
• Collaborate with sales team to improve lead generation.

Skills

B2B Lead Generation

Content Creation

Email Marketing

Analytical Skills

Event Planning

Education

Bachelor's degree in Marketing, Communications, Business

Tools

HubSpot

Canva

Asana

Google Suite

Zoom Webinar

Job description

Marketing Manager: Institutional Partnerships

All Learners Network - Burlington, Vermont - Full time

Location: Hybrid, Burlington VermontPlease apply on the company website:https://www.alllearnersnetwork.com/marketing-manager

Who We Are:

All Learners Network’s mission is to cultivate a community of educators who promote math excellence for all learners. We do this through providing in-person and virtual professional development for schools and districts; virtual workshops; on-demand courses; math instructional resources; virtual coaching; and a new AI Math Coach. We’re a team of mission-driven professionals committed to equitable access to quality math instruction for all students.

Who We Need:

All Learners Network (ALN) seeks a highly-motivated, self-starting Marketing Manager: Institutional Partnerships to join our growing team. Reporting to the VP of Sales and Marketing, you will be instrumental in driving revenue growth by generating awareness and qualified leads for K12 district and state accounts. This role is responsible for developing marketing assets and strategies that support the full institutional buyer and customer journey, from initial engagement to advocacy. Success requires a strong understanding of the K12 B2B sales process and seamless collaboration with both sales and the Digital Marketing Manager. This hybrid position (1 day/week in Burlington, VT, or fully in-person) requires minimal travel (<10%).

Accountabilities:

• B2B Awareness Strategy & Execution: Develop, implement, and manage comprehensive marketing strategies and plans, including identifying key tactics, crafting compelling messages, and building a detailed marketing plan and calendar to increase ALN's visibility among K12 district administrators and state education leaders, with a particular focus on priority states.
• Content Marketing : Plan and create high-value content such as case studies, blog posts, webinars, infographics, and other long-form content that address specific challenges of district administrators, positioning ALN as a trusted solution provider.
• SEO: Collaborate with the Marketing Manager: Digital Marketing and Sales to optimize website content, landing pages, and online assets to improve organic search rankings and attract relevant traffic from district and state education leaders.
• Email Marketing: Design, develop, and execute targeted email marketing campaigns to both nurture marketing leads through the sales funnel, guiding them towards engagement with Account Executives, and to support existing clients in advancing through the customer journey, promoting adoption, retention, expansion and advocacy.
• Conference Strategy and Execution: Identify relevant national and regional education conferences to attend. Develop and execute strategies for ALN's participation, including presentations, networking opportunities, and booth presence. Staff select events as appropriate.
• Webinar Strategy and Execution: Define webinar plan, recruit presenters, support content and manage execution.
• Marketing Analytics): Establish key performance indicators (KPIs), track and analyze the performance of all B2B marketing initiatives, and provide regular reports and actionable insights to optimize campaigns, improve lead generation, and enhance overall marketing effectiveness.
• Sales Enablement and Collaboration: Maintain strong communication and collaboration with the Account Executive team to understand their needs, provide them with qualified leads, develop effective sales enablement materials (e.g., presentations, one-pagers, proposal templates), and gather feedback on the effectiveness of marketing efforts.

Desired Skills & Experience

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 5+ years B2B marketing experience, preferably in K12 EdTech.
• Proven success driving B2B lead generation and revenue growth through comprehensive marketing strategies.
• Excellent content creation, writing, and design skills for diverse B2B audiences.
• Proficiency with CRM, marketing automation, and project management platforms (e.g., HubSpot, Canva, Asana, Google Suite, Zoom Webinar).
• Strong command of email marketing best practices and campaign management.
• Experience planning and executing successful B2B conferences and events.
• Understanding of B2B SEO principles.
• Robust analytical skills for tracking, measuring, and reporting marketing performance.
• Ability to thrive in a fast-paced, small organization; capable of both strategic planning and hands-on execution across multiple projects.
• Ability to travel as needed.

Salary Range:

The hiring range for this position is $70,000 - $80,000/year.

Benefits:The benefits package includes: Responsible Time Off policy, paid holidays, individual/family-provided medical coverage effective day 1, HSA options (dependent on medical plan selection), retirement contribution (after 1 year of service), professional development funds, and short/long-term disability.

Belonging Statement:We value a culture of inclusivity and belonging. Our goal is to attract qualified candidates and encourage applications from all individuals without regard to race, color, religion, sex, national origin, age, disability, veteran status, marital status, sexual orientation, gender identity, or any other characteristic protected by applicable law.

How to Apply:Please apply on the company website and note that you will be asked to complete the application with a Google account. If you do not have a Google account, there are instructions on the application form.

All Learners Network empowers educators to achieve math excellence for all students. We offer in-person and virtual PD, on-demand courses, coaching, instructional resources, and an AI Math Coach—all with a focus on equity and access in K–12 math education.

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