Marketing Manager, Infectious Disease Strategy

EPM Scientific; Raleigh (NC); On-site; USD 85,000 - 130,000; Full time

Job summary

EPM Scientific in Raleigh, NC is seeking a Marketing Manager for Treatment Strategy to drive the commercial strategy for a major lifecycle initiative in a specialty portfolio. You will partner with commercial leadership and cross-functional teams to shape launch plans, messaging, and customer engagement strategies.

You will translate insights from market data into actionable strategies, develop KPIs, and ensure readiness across medical, market access, analytics, and global teams.

Qualifications

• Bachelor's degree with 4+ years of pharma/biotech marketing experience.
• Experience in brand marketing, commercialization, or launch planning.
• Experience supporting HCP-focused marketing initiatives.
• Strong cross-functional leadership and project management skills.
• Ability to analyze data and translate insights into strategy.
• Familiarity with promotional review and compliance processes.
• Knowledge of digital and omnichannel marketing.

Responsibilities

• Support development and execution of commercial strategy for a major indication expansion and launch.
• Coordinate cross-functional planning, timelines, milestones, and launch readiness activities.
• Partner on brand strategy, positioning, messaging, and customer engagement planning.
• Translate customer insights, market research, and performance data into actionable recommendations.
• Collaborate with promotional, digital, and omnichannel teams to ensure aligned execution.
• Develop and track KPIs, launch readiness metrics, and business performance measures.
• Communicate strategic updates, risks, opportunities, and recommendations to senior leadership.
• Drive alignment across Commercial, Medical Affairs, Market Access, Analytics, and Global stakeholders.

Skills

Cross-functional leadership

Project management

Strategic thinking

Data analysis

Education

Bachelor's degree

MBA

Job description

Marketing Manager, Treatment Strategy

Join a leading biopharmaceutical organization as a key member of the Marketing Strategy team. This highly visible role will support the development and execution of commercial strategy for a significant lifecycle management initiative within a specialty therapeutics portfolio.

Partnering closely with commercial leadership and cross-functional stakeholders, the Marketing Manager will help shape launch strategy, customer engagement plans, messaging, market development activities, performance measurement, and execution readiness. This individual will serve as a central commercial integrator, ensuring alignment across Medical, Market Access, Analytics, Global, and Marketing teams.

Key Responsibilities

• Support development and execution of commercial strategy for a major indication expansion and launch initiative.


• Coordinate cross-functional planning, timelines, milestones, and launch readiness activities.


• Partner on brand strategy, positioning, messaging, and customer engagement planning.


• Translate customer insights, market research, and performance data into actionable recommendations.


• Collaborate with promotional, digital, and omnichannel teams to ensure aligned execution.


• Develop and track KPIs, launch readiness metrics, and business performance measures.


• Communicate strategic updates, risks, opportunities, and recommendations to senior leadership.


• Drive alignment across Commercial, Medical Affairs, Market Access, Analytics, and Global stakeholders.

Qualifications

• Bachelor's degree and 4+ years of pharmaceutical or biotech marketing experience.


• Experience in brand marketing, commercialization, launch planning, market research, market access, or related functions.


• Experience supporting HCP-focused marketing initiatives.


• Strong cross-functional leadership and project management skills.


• Ability to analyze data, evaluate market dynamics, and translate insights into strategy.


• Experience working within promotional review and compliance processes preferred.


• Familiarity with digital and omnichannel marketing approaches.

Preferred Qualifications

• MBA or advanced degree.


• Experience supporting product launches, indication expansions, or lifecycle management initiatives.


• Strong strategic thinking, analytical, and communication skills.


• Demonstrated ability to influence stakeholders and drive alignment across functions.


• Proven track record of turning customer insights into impactful commercial strategies.