Marketing Director

Soni; Florham Park (NJ); On-site; USD 150,000 - 175,000; Full time

Job summary

Soni, in partnership with a leading pharmaceutical client, seeks an experienced Director of Marketing to lead development and execution of comprehensive marketing strategies across a growing portfolio.

The ideal candidate is a hands-on leader with strong pharma background, proven team development, and deep expertise in market intelligence, research, competitive analysis, and brand strategy, able to align with Sales, Medical Affairs, Regulatory and cross-functional teams.

Qualifications

• Pharmaceutical industry experience is required.
• Proven experience directly managing and developing a marketing team is required.
• Strong market intelligence and market research experience is required, including competitive analysis, market share evaluation, customer insights, and identifying growth opportunities.
• Experience developing and executing strategic marketing and brand plans across multiple products or brands.
• Demonstrated experience leading go-to-market strategies and new product launches.
• Experience developing and executing both HCP and Direct-to-Consumer marketing strategies.
• Strong understanding of pharmaceutical commercialization, brand positioning, and competitive market dynamics.
• Experience collaborating directly with Sales teams and incorporating field insights into marketing strategies.
• Experience managing external agencies, marketing budgets, and campaign performance.
• Bachelor’s degree in Marketing or a related field.
• Ability to work in-office.

Responsibilities

• Lead the development and execution of comprehensive brand marketing strategies across multiple products.
• Develop annual strategic and tactical marketing plans, including KPIs, budgets, and performance objectives.
• Lead go-to-market strategies for new product launches, including positioning, targeting, messaging, and commercialization.
• Identify opportunities to increase market share, strengthen competitive positioning, and drive portfolio growth.
• Oversee traditional, omnichannel, and digital marketing initiatives targeting HCPs, patients, and caregivers.
• Lead market research, competitive intelligence, and market analysis to identify customer needs, market trends, competitive threats, and growth opportunities.
• Evaluate market size, market share, customer segmentation, and product performance to inform strategic decisions.
• Analyze competitor products, pricing, positioning, promotional activities, and market dynamics.
• Translate market research and commercial insights into actionable marketing strategies and recommendations.
• Partner with Sales and Analytics teams to monitor market performance, forecast opportunities, and measure campaign effectiveness.
• Lead the creation of HCP and DTC campaigns across traditional, digital, and omnichannel platforms.
• Oversee promotional materials, sales tools, educational resources, and digital marketing programs.
• Manage external advertising agencies and marketing partners, establishing performance expectations and measuring results.
• Ensure marketing communications comply with FDA, Medical, Legal, Regulatory, and corporate guidelines.
• Directly manage, coach, mentor, and develop the marketing team.
• Set priorities, delegate responsibilities, establish accountability, and drive team performance.
• Collaborate closely with Sales leadership and field sales teams to understand market needs, customer feedback, and competitive dynamics.
• Partner with Medical Affairs, Regulatory Affairs, Managed Markets, and Operations to align commercial strategies.
• Manage departmental budgets and ensure effective allocation of resources.

Skills

Pharma marketing

Team leadership

Market research

Brand strategy

Go-to-market

HCP campaigns

Education

Bachelor's degree in Marketing or related field

Job description

Soni is partnered with a client seeking an experienced, strategic Director of Marketing to lead the development and execution of comprehensive marketing strategies across a growing pharmaceutical portfolio.

The ideal candidate is a hands-on marketing leader with a strong pharmaceutical background, proven experience managing and developing teams, and deep expertise in market intelligence, market research, competitive analysis, and brand strategy.

This individual will be responsible for driving brand growth, identifying market opportunities, increasing market share, and developing effective Healthcare Provider (HCP) and Direct-to-Consumer (DTC) marketing initiatives.

The role requires a commercially minded leader who can translate market insights into actionable strategies while partnering closely with Sales, Medical Affairs, Regulatory Affairs, and other cross-functional teams.

Responsibilities:

Marketing Strategy & Brand Leadership

• Lead the development and execution of comprehensive brand marketing strategies across multiple products.
• Develop annual strategic and tactical marketing plans, including KPIs, budgets, and performance objectives.
• Lead go-to-market strategies for new product launches, including positioning, targeting, messaging, and commercialization.
• Identify opportunities to increase market share, strengthen competitive positioning, and drive portfolio growth.
• Oversee traditional, omnichannel, and digital marketing initiatives targeting HCPs, patients, and caregivers.

Market Intelligence & Research

• Lead market research, competitive intelligence, and market analysis to identify customer needs, market trends, competitive threats, and growth opportunities.
• Evaluate market size, market share, customer segmentation, and product performance to inform strategic decisions.
• Analyze competitor products, pricing, positioning, promotional activities, and market dynamics.
• Translate market research and commercial insights into actionable marketing strategies and recommendations.
• Partner with Sales and Analytics teams to monitor market performance, forecast opportunities, and measure campaign effectiveness.

Campaign Development & Execution

• Lead the creation of HCP and DTC campaigns across traditional, digital, and omnichannel platforms.
• Oversee promotional materials, sales tools, educational resources, and digital marketing programs.
• Manage external advertising agencies and marketing partners, establishing performance expectations and measuring results.
• Ensure marketing communications comply with FDA, Medical, Legal, Regulatory, and corporate guidelines.

Team Leadership & Cross-Functional Collaboration

• Directly manage, coach, mentor, and develop the marketing team.
• Set priorities, delegate responsibilities, establish accountability, and drive team performance.
• Collaborate closely with Sales leadership and field sales teams to understand market needs, customer feedback, and competitive dynamics.
• Partner with Medical Affairs, Regulatory Affairs, Managed Markets, and Operations to align commercial strategies.
• Manage departmental budgets and ensure effective allocation of resources.

Qualifications:

• Pharmaceutical industry experience is required.
• Proven experience directly managing and developing a marketing team is required.
• Strong market intelligence and market research experience is required, including competitive analysis, market share evaluation, customer insights, and identifying growth opportunities.
• Experience developing and executing strategic marketing and brand plans across multiple products or brands.
• Demonstrated experience leading go-to-market strategies and new product launches.
• Experience developing and executing both HCP and Direct-to-Consumer marketing strategies.
• Strong understanding of pharmaceutical commercialization, brand positioning, and competitive market dynamics.
• Experience collaborating directly with Sales teams and incorporating field insights into marketing strategies.
• Experience managing external agencies, marketing budgets, and campaign performance.
• Bachelor’s degree in Marketing or a related field.
• Ability to work in-office.

Preferred Skills:

• Advanced degree in Marketing, Business, or a related discipline; MBA preferred.
• Strong understanding of digital, omnichannel, and performance marketing.
• Knowledge of FDA regulations and pharmaceutical promotional compliance.
• Experience mentoring and empowering high-performing marketing teams.
• Experience marketing products in competitive therapeutic categories.

Compensation: $150,000 – $175,000

Salary is based on a range of factors that include relevant experience, knowledge, skills, other job-related qualifications.