Marketing manager in iGaming

AffPapa; United States; Remote; USD 60,000 - 90,000; Full time

Job summary

AffPapa, a leading name in iGaming affiliates, is seeking a Marketing Manager with excellent English to join a creative team. You will drive PR planning, social media, content optimization, and SEO to grow our online presence.

You will collaborate with designers, media partners, and the Head of Marketing, produce newsletters, oversee paid campaigns, and present regular performance reports.

Qualifications

• Proven ability to plan and execute marketing campaigns.
• Strong English writing and communication skills.
• Experience researching using multiple sources and web publications.

Responsibilities

• Plan PR planning with the Head of Marketing each month.
• Create and schedule social media posts aligned with rubrics.
• Monitor and respond to comments, messages, and mentions.
• Collaborate with graphic designer and Head of Marketing for social media posts and maintain a consistent brand voice across all channels.
• Boost social media presence and reach.
• Manage paid social media advertising campaigns.
• Send out weekly and monthly newsletters.
• Communicate with partners and webmasters for backlinks.
• Maintain ongoing communication with media partners and issue press releases.
• Present monthly/ quarterly social media reports to the Head of Marketing.
• Conduct simple keyword research and use SEO guidelines to increase web traffic.
• Identify customers' needs and gaps in our content and recommend new topics.
• Ensure all-around consistency (style, fonts, images, and tone).
• Update website content as needed.

Skills

Research skills

Web publications familiarity

English writing

Portfolio (nice to have)

Job description

Описание

AffPapa, a leading name in the world of iGaming affiliates, is looking for a creative Marketing Manager with excellent knowledge of English language to work as part of a talented team. We're looking for someone who thrives on continuous improvement and is excited to explore new opportunities for growth and learning.

Задачи

• Plan PR Planning with the Head of Marketing each month
• Create and schedule social media posts aligned with our rubrics
• Monitor and respond to comments, messages, and mentions
• Collaborate with graphic designer and Head of Marketing for social media posts and maintain a consistent brand voice across all our channels
• Boost social media presence and reach
• Manage paid social media advertising campaigns.
• Send out weekly and monthly newsletters
• Communicate with partners and webmasters for backlinks
• Keep ongoing communication with current media partners and send out prepared Press Releases
• Present monthly/ quarterly social media reports to the Head of Marketing.
• Conduct simple keyword research and use SEO guidelines to increase web traffic
• Identify customers' needs and gaps in our content and recommend new topics
• Ensure all-around consistency (style, fonts, images, and tone)
• Update website content as needed.

Требования

• Experience doing research using multiple sources
• Familiarity with web publications
• Excellent writing and communication skills in English
• Будет плюсом: Portfolio of published works would be nice

Условия

10am-7pm Monday till Friday.