Marketing Manager-III

HireTalent; San Francisco (CA); Remote; USD 60,000 - 100,000; Full time

Job summary

An innovative firm is seeking a Marketing Manager to enhance the Dasher experience through strategic CRM initiatives. This role involves developing and executing comprehensive lifecycle marketing campaigns, utilizing various communication channels like email and SMS to engage and retain users. You will collaborate with cross-functional teams to analyze campaign performance and drive business results. If you are passionate about marketing and thrive in fast-paced environments, this opportunity offers a chance to make a significant impact in a dynamic team focused on improving user engagement and satisfaction.

Qualifications

• 3+ years in marketing; 2+ years in lifecycle or retention marketing.
• Strong analytical skills; able to create data-driven campaigns.

Responsibilities

• Develop and implement CRM strategies to improve user retention.
• Manage email, SMS, push, and in-app campaigns end-to-end.

Skills

Lifecycle Marketing

Email Marketing

CRM Strategies

Analytical Skills

Stakeholder Management

Project Management

Multi-tasking

Education

Bachelor's Degree

Tools

CRM Technology

Braze

Tableau

Looker

Sigma

Job description

Job Title: Marketing Manager-III
Job Duration: 6 Months on W2
Job Location: Remote

Job Description:

• About the Team: The Dasher Retention Marketing team’s mission is to make Dashing the best way to earn in the gig space while improving quality for Merchants and Consumers across the platform. Our projects focus on improving the Dasher experience through education, incentives, and affordable access to gear that enables Dashers to maximize their earnings.
• About the Role: In this role, you will own communications and programs to improve Dasher (Driver) quality and supply for growing adoption and usage of Crimson, our financial product designed just for Dashers.
• You will manage the Dasher lifecycle using email, SMS, push notifications, and in-app messaging. You will support experiments that leverage these communications channels. You will work on a highly cross-functional and collaborative team of marketers, operators, and product experts.
• You’re excited about this opportunity because you will:
  1. Develop, test, and implement CRM strategies to improve Crimson adoption, usage, and retention.
  2. Create CRM automations and execute on an A/B testing roadmap (layout, format, frequency, cadence, creative, copy, etc.) to continuously improve email performance.
  3. Manage end-to-end development and execution of email, SMS, push, and in-app campaigns.
  4. Manage an asset tracker, drive the creative review process, collaborate with designers and copywriters, coordinate legal and partner reviews, identify target audience segments, size and track experiments, procure and implement translations, and capture feedback from multiple stakeholders.
  5. Set up and monitor complex journeys, triggers, and automations, partnering with engineering to ensure dynamic events and data are properly routed to our CRM platform.
  6. Collaborate with Logistics, Growth, Analytics, Legal, Product, and Product Marketing teams to craft programs that will improve the Dasher experience.
  7. Analyze campaign results, develop benchmarks, and create and share regular performance reports.
• We’re excited about you because you have:
  1. 3+ years of experience in marketing or growth overall; 2+ years of experience in lifecycle, email, CRM, or retention marketing.
  2. Experience with CRM technology including ESPs, segmentation tools, and complex data structures and systems; Experience with Braze is a plus.
  3. Strong analytical skills; able to create and analyze data-driven marketing campaigns end to end.
  4. A record of driving business results via cross-channel marketing campaigns.
  5. Strong stakeholder management and interpersonal skills.
  6. Familiarity with data visualization platforms such as Tableau, Looker, Sigma, etc.
  7. Extremely organized, dependable, self-motivated & ability to multi-task.
  8. An ability to excel in fast-paced, complex workstreams.
  9. Bachelor’s degree or equivalent experience.