Marketing Manager III - User Acquisition

WorkGenius Group; San Francisco (CA); On-site; USD 85,000 - 126,000; Full time

Job summary

A leading company in the entertainment industry is looking for a Marketing Manager to oversee user acquisition campaigns and drive strategic marketing initiatives. This role requires expertise in performance marketing, data analysis, and collaboration across teams. If you hold a degree in a relevant field and have a passion for market trends, apply to join a dynamic team dedicated to driving growth and innovation.

Qualifications

• Bachelor's degree in a relevant field required.
• Experience with data visualization tools and performance marketing platforms preferred.
• Strong interest in mobile free-to-play model essential.

Responsibilities

• Manage UA campaigns across platforms to maximize ROAS.
• Track user acquisition strategies and ad creatives of competitors.
• Deliver detailed reporting and insights on campaign performance.

Skills

User Acquisition

Marketing Manager

Performance Marketing

Data Analysis

Campaign Optimization

Market Analysis

Channel Strategy

Cross-Functional Collaboration

Reporting

Education

Bachelor's degree in Business, Marketing, Data Analysis, or a related field

Tools

Looker

Tableau

Microsoft Excel

Google Workspace

Job description

5 days ago Be among the first 25 applicants

Industry : Entertainment

Duration : 18 months

Responsibilities

• UA Optimization : Manage the daily operations of user acquisition campaigns across platforms like Applovin, Moloco, Liftoff, IronSource, Unity Ads, and others. Leverage data to drive investment decisions that maximize return on ad spend (ROAS) and scale efficiently.
• Market & Competitor Analysis : Track and analyze the user acquisition strategies and ad creatives of both direct and indirect competitors. Share insights and emerging trends to ensure our efforts remain competitive and ahead of the curve.
• Channel Strategy & Ownership : Build deep expertise in the mechanics and algorithms of your assigned UA platforms. Lead channel strategy, negotiate terms, and collaborate with external partners to access alpha and beta opportunities.
• Cross-Functional Collaboration : Coordinate with analytics, product marketing, and creative teams to align on test planning, performance evaluation, and audience targeting strategies.
• Performance Reporting : Deliver detailed reporting and insights on campaign and channel performance. Highlight patterns, uncover opportunities, and inform future strategy through data analysis.

Requirements

• Bachelor's degree in Business, Marketing, Data Analysis, or a related field.
• Experience with data visualization tools such as Looker or Tableau.
• Hands-on experience with performance marketing platforms including Moloco, Applovin, Liftoff, IronSource, and Unity Ads.
• Strong interest in the mobile free-to-play model, with an understanding of metrics like LTV, ARPU, and CPI.
• Proficiency in Microsoft Excel, Word, PowerPoint and / or Google Workspace.

Skills

• User Acquisition
• Marketing Manager
• Performance Marketing
• Data Analysis
• Campaign Optimization
• Market Analysis
• Channel Strategy
• Cross-Functional Collaboration
• Reporting

Hourly rate is commensurate with experience and is an estimated range provided by WorkGenius.

ref_id : 8265b830-5d00-4b6e-96ee-7a8ff9ca2e92 |

Seniority level

Seniority level

Associate

Employment type

Employment type

Full-time

Job function

Job function

Marketing and Sales

Entertainment

Referrals increase your chances of interviewing at WorkGenius Group by 2x

Get notified about new Marketing Manager jobs in San Francisco, CA

Manager, Marketing Operations (Global Focus)

San Francisco, CA $105,700.00-$132,200.00 4 days ago

San Francisco, CA $122,000.00-$176,000.00 3 days ago

Associate Manager Social Marketing, Fenty Skin

San Francisco, CA $79,900.00-$89,900.00 3 weeks ago

San Francisco, CA $189,000.00-$258,000.00 3 days ago

Director, Global Head of Brand Marketing - Facebook

San Francisco, CA $227,000.00-$296,000.00 2 weeks ago

Manager, Digital Brand Marketing - Gap Outlet

San Francisco, CA $128,000.00-$186,000.00 2 weeks ago

San Francisco, CA $158,000.00-$223,000.00 2 weeks ago

Small and Medium Business Audience Marketing Manager

San Francisco, CA $35.58-$113,000.00 2 weeks ago

Product Marketing Manager, Horizon Experiences

San Francisco, CA $108,800.00-$204,000.00 2 weeks ago

Group Brand Marketing Manager, AI Social and Community

San Mateo, CA $145,000.00-$190,000.00 5 days ago

San Francisco, CA $85,000.00-$126,000.00 2 weeks ago

We're unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

J-18808-Ljbffr

Create a job alert for this search