Marketing Manager - Home Services Growth & Branding

Bert Black Service Companies; Little Rock (AR); On-site; USD 70,000 - 95,000; Full time

Job summary

Bert Black Service Companies in Little Rock, AR is seeking a Marketing Manager to own day-to-day marketing for HVAC, plumbing, and electrical. You will direct priorities, budgets, and timelines while coordinating across agencies and internal teams to drive qualified leads, calls, booked jobs, and revenue.

The role requires strong marketing expertise, vendor management, and the ability to measure performance against budgets and goals.

Qualifications

• 3–5 years of relevant marketing experience.
• Experience managing outside marketing agencies or vendors.
• Working knowledge of paid search, SEO, Local Services Ads, social media, email marketing, websites and traditional advertising.
• Ability to understand budgets, performance reports and marketing metrics.
• Strong project-management, organizational and communication skills.
• Ability to manage multiple projects and deadlines without losing accountability.
• Experience with rebranding initiatives is preferred.
• Bachelor’s degree in marketing, communications, business or a related field is preferred but not required when the candidate has strong relevant experience.

Responsibilities

• Serve as primary contact with marketing agencies and vendors.
• Set clear priorities, budgets, deadlines, and performance expectations.
• Review results from paid search, Local Services Ads, SEO, website activity, social media, email, and other channels.
• Hold agencies accountable for lead quality, reporting accuracy, responsiveness, and campaign performance.
• Coordinate the branding initiative across website, vehicles, uniforms, facilities, advertising, social, print, and customer communications.
• Develop and maintain the annual marketing plan, promotional calendar, and budget.
• Track qualified leads, cost per lead, booked calls, and marketing-generated revenue.
• Prepare a weekly marketing scorecard and monthly performance report.

Skills

Project management

Organizational skills

Communication skills

Budget understanding

Performance metrics

Marketing strategy

Education

Bachelor’s degree in marketing, communications, business or related field

Three to five years of marketing experience

Tools

Service Titan

CRM systems

Job description

Bert Black Service Companies in Little Rock, AR is seeking a Marketing Manager to own day-to-day marketing for HVAC, plumbing, and electrical. You will direct priorities, budgets, and timelines while coordinating across agencies and internal teams to drive qualified leads, calls, booked jobs, and revenue.

The role requires strong marketing expertise, vendor management, and the ability to measure performance against budgets and goals.