Marketing Manager

Franks Air Conditioning Inc; Florida; On-site; USD 70,000 - 90,000; Full time

Job summary

A leading service provider in the HVAC, Plumbing, Electrical, and Gas sectors is seeking a Marketing Manager. The ideal candidate will develop and implement strategic marketing plans, manage diverse campaigns, and analyze performance to enhance brand awareness and drive sales. Strong leadership and a Bachelor's degree in a related field are required. This role is vital for aligning marketing efforts with business objectives.

Qualifications

• 5+ years of experience in marketing or related field.
• Proficiency in marketing analytics and reporting tools.
• Strong leadership and team management abilities.

Responsibilities

• Develop and execute comprehensive marketing plans aligned with business objectives.
• Conduct market research to identify target audiences and understand customer needs.
• Analyze marketing campaign performance and adjust strategies.
• Manage marketing budget and allocate resources effectively.
• Measure and report on marketing performance metrics.

Skills

Marketing principles

Strategic thinking

Creativity

Analytical skills

Communication skills

Interpersonal skills

Leadership

Team management

Education

Bachelor's degree in marketing, business administration, or related field

Tools

Marketing analytics and reporting tools

Job description

The Marketing Manager is responsible for developing, implementing, and overseeing marketing strategies to promote our HVAC, Plumbing, Electrical, and Gas services. This role requires a combination of strategic thinking, creativity, and analytical skills to drive brand awareness, generate leads, and increase sales.

Key Responsibilities

• Develop and execute comprehensive marketing plans aligned with business objectives.
• Conduct market research to identify target audiences and understand customer needs.
• Develop and manage marketing campaigns across various channels (digital, social media, print, etc.).
• Analyze marketing campaign performance and adjust strategies accordingly.
• Manage marketing budget and allocate resources effectively.
• Build and maintain strong relationships with internal and external stakeholders.
• Oversee brand development and management.
• Collaborate with sales and product development teams to ensure alignment with marketing efforts.
• Measure and report on marketing performance metrics.

Requirements

• Bachelor's degree in marketing, business administration, or related field.
• Minimum of 5 years of experience in marketing or related field.
• Strong understanding of marketing principles and strategies.
• Proficiency in marketing analytics and reporting tools.
• Excellent communication and interpersonal skills.
• Strong leadership and team management abilities.
• Creative and innovative thinking.
• Must pass a drug test.