Marketing – Manager- HCP

Planet Group; Bridgewater (MA); Hybrid; USD 165,000 - 172,000; Part time

Job summary

Planet Group in Bridgewater, NJ is seeking a Marketing Manager HCP to lead peer-to-peer education and congress strategy for healthcare professionals. This 3-4 month hybrid role focuses on compliant, impactful programs spanning personal and non-personal promotion, and cross-functional collaboration.

You will own speaker bureau programs, partner with MedComm and agencies, manage budgets and compliance, and deliver measurable outcomes across national congresses.

Responsibilities

• Lead Peer-to-Peer (P2P) education programs and HCP engagements, in partnership with MedComm and external agencies.
• Build and manage a National Speaker Bureau, contracting and developing KOL speakers.
• Spearhead annual Speaker Bureau training to ensure compliant, on‑label training for all speakers.
• Own congress strategy and execution at national and regional meetings, including booth dynamics and content development.
• Define and report on success metrics for programs and congress activities.
• Collaborate with MedComm Agency of Record, Legal, Regulatory, Compliance, and Medical Affairs to ensure compliant execution.

Job description

Client Job Title: Marketing Manager HCP
Duration:3-4 months
Location:Bridgewater, NJ- Hybrid
Pay rate: $120-125hr.

Required Qualifications

• Are you ready to make a meaningful impact for patients living with serious and rare diseases? We are seeking a driven, strategic, and collaborative marketing professional to join our HCP Brand team as Associate Director, HCP Marketing, Peer-to-Peer Education & Congress.

  In this high-visibility role, you will own and execute innovative HCP educational initiatives spanning personal and non-personal promotion, peer-to-peer (P2P) engagement, national speaker bureau programs, and congress strategy. You will work at the intersection of science, strategy, and execution, partnering cross-functionally to bring compliant, impactful programs to life for healthcare professionals and, ultimately, for the patients who depend on them.

  What You'll Do

  Peer-to-Peer Education & Speaker Bureau

• Lead the strategy and execution of innovative Peer-to-Peer (P2P) education programs and HCP engagements, in close partnership with Medical Communications (MedComm) and external agencies.
• Build and manage a National Speaker Bureau, collaborating with clinical experts and agency partners to identify, contract, and develop KOL speakers.
• Spearhead the annual Speaker Bureau training program, ensuring all contracted speakers are trained compliantly and on‑label.
• Identify and champion new formats for effective peer‑to‑peer engagement.

• Congress Strategy & Execution

• Own the organization's presence at national and regional medical congresses, from strategic planning through on‑site execution.
• Coordinate all congress activities, including booth design, digital and print assets, scientific presentations, content development, and HCP engagements.
• Define and report on success metrics.

• Cross-Functional Partnership & Agency Management

• Serve as the primary brand liaison to the MedComm Agency of Record, managing the relationship and ensuring high‑quality, on‑strategy deliverables.
• Partner closely with Legal, Regulatory, Compliance, and Medical Affairs to ensure all programs are executed compliantly and aligned with brand strategy.
• Collaborate with the financial business partner to manage program spend to budget, ensuring fiscal accountability.
• Foster a culture of compliance across all initiatives and vendor relationships.