Guest Marketing Strategy Manager, Apparel & Accessories

Target; Minneapolis (MN); Hybrid; USD 73,000 - 132,000; Full time

Job summary

Target Minnesota HQ is seeking a Manager in Guest Marketing Strategy to lead A&A marketing strategy, translating priorities into guest-centric plans and collaborating with Merchandising, Creative, and Media.

You will own promotional strategy, navigate a fast-paced environment, and drive measurable business results while building strong partner relationships and guest experiences.

Qualifications

• Bachelor's degree in Marketing, Business, or related field.
• 5+ years of experience in marketing or brand strategy.
• Experience with cross-functional teams in a large consumer brand.
• Proven ability to lead marketing initiatives independently.

Responsibilities

• Lead category marketing strategy for A&A, aligning with priorities.
• Partner with Merchandising, Creative, and Media to drive guest experiences.
• Own promotional strategy and execution within GMS.
• Measure performance and optimize based on guest insights.
• Represent GMS in internal and external leadership discussions.

Skills

Marketing Strategy

Brand Strategy

Retail Marketing

Cross-functional Leadership

Strategic Thinking

Communication Skills

Stakeholder Management

Education

Bachelor's degree in Marketing, Business, or related field

Job description

The pay range is $73,000.00 - $132,000.00

Pay is based on several factors which vary based on position. These include labor markets and in some instances may include education, work experience and certifications. In addition to your pay, Target cares about and invests in you as a team member, so that you can take care of yourself and your family. Target offers eligible team members and their dependents comprehensive health benefits and programs, which may include medical, vision, dental, life insurance and more, to help you and your family take care of your whole selves. Other benefits for eligible team members include 401(k), employee discount, short term disability, long term disability, paid sick leave, paid national holidays, and paid vacation. Find competitive benefits from financial and education to well-being and beyond at https://corporate.target.com/careers/benefits.

About Us

Working at Target means helping all families discover the joy of everyday life. We bring that vision to life through our values and culture. Learn more about Target here.

As a member of the Guest Marketing Strategy (GMS) team, you will play a critical role in developing and executing guest-centric marketing strategies that drive business demand, strengthen the Target brand, and support key priorities across Apparel & Accessories (A&A).

In your capacity as a Manager within Guest Marketing Strategy, you will independently lead marketing strategy and execution for key A&A categories. You will serve as a strategic partner to Merchandising leaders, vendors, and collaboration partners, translating business priorities into impactful marketing plans and connected guest experiences.

Additionally, you will lead A&A promotional strategy and execution within GMS, navigating a fast-paced and highly dynamic promotional environment. You will partner closely with the enterprise Promo team and cross-functional leaders to anticipate changes, mitigate risks, ensure accuracy, and deliver timely, effective marketing activations.

Success in this role requires strong strategic thinking, independent decision-making, exceptional relationship management, and the ability to influence across teams and leadership levels. You will also help advance how GMS drives business results by developing tools, insights, and scalable ways of working that elevate our collective impact.

Core responsibilities of this job are described within this job description. Job duties may change at any time due to business needs.

Core Responsibilities

• Lead category marketing strategy: Independently own the development, planning, activation, and optimization of marketing strategies, ensuring alignment with business priorities and guest needs.
• Drive strategic merchant partnerships: Serve as the primary GMS partner to Merchant Directors and their teams, independently leading business conversations, influencing marketing decisions, and translating category priorities into actionable strategies.
• Own A&A promotional strategy and execution: Lead promotional marketing efforts across A&A within GMS, partnering with the enterprise Promo team and cross-functional stakeholders to navigate frequent changes, ensure accuracy of promotional information, and deliver successful guest-facing activations.
• Lead cross-functional collaboration: Build trusted relationships across Merchandising, Creative, Media, Marketing, and other areas of excellence to drive alignment, resolve challenges, and bring connected marketing experiences to life.
• Manage external partnerships: Independently lead marketing conversations with vendors and collaboration partners, aligning on shared objectives, marketing opportunities, and execution plans.
• Anticipate and mitigate business risks: Proactively identify challenges, navigate ambiguity, and recommend solutions to ensure timely and accurate execution, particularly within high-visibility and fast-moving promotional work.
• Elevate the GMS merchant service model: Help develop and implement tools and resources that enable more proactive and strategic merchant partnerships, including quarterly business performance recaps, pre-season activation planning tools, and marketing collateral that supports the broader GMS team.
• Measure and optimize performance: Leverage business results, guest insights, and marketing performance to evaluate effectiveness, identify opportunities, and recommend optimizations that drive continuous improvement.
• Represent GMS: Serve as a trusted marketing thought partner in key internal and external business relationships, confidently representing the team's perspective and influencing decisions across leadership levels.
• Core responsibilities of this job are described within this job description. Job duties may change at any time due to business needs.

About You

• Bachelor's degree in Marketing, Business, or a related field.
• 5+ years of experience in marketing, brand strategy, retail marketing, or related disciplines.
• Experience working within a large, established consumer-facing brand, with a demonstrated ability to navigate complex cross-functional teams.
• Strong strategic thinking skills with the ability to translate business objectives, guest insights, and category priorities into actionable marketing strategies.
• Demonstrated ability to independently lead complex marketing initiatives and influence decisions across cross-functional teams and leadership levels.
• Strong communication and interpersonal skills, with the ability to build trusted relationships with senior leaders, merchant partners, vendors, and external stakeholders.
• Proven ability to navigate ambiguity, manage competing priorities, and make sound decisions in a fast-paced, evolving business environment.
• Exceptional organizational skills and attention to detail, particularly when managing complex, time-sensitive marketing activations.
• Experience developing marketing plans, performance recaps, and strategic presentations that communicate results and business opportunities.
• Self-starter with a proactive, solutions-oriented mindset and a passion for collaboration and continuous improvement.
• Experience in retail, merchandising partnerships, promotional marketing, or category marketing a plus.

This position will operate as a Hybrid/Flex for Your Day work arrangement based on Target’s needs. A Hybrid/Flex for Your Day work arrangement means the team member’s core role will need to be performed both onsite at the Target HQ MN location the role is assigned to and virtually, depending upon what your role, team and tasks require for that day. Work duties cannot be performed outside of the country of the primary work location, unless otherwise prescribed by Target. Click here if you are curious to learn more about Minnesota.

Benefits Eligibility

Please paste this url into your preferred browser to learn about benefits eligibility for this role: https://tgt.biz/BenefitsForYou_D

Americans With Disabilities Act (ADA)

In compliance with state and federal laws, Target will make reasonable accommodations for applicants with disabilities. If a reasonable accommodation is needed to participate in the job application or interview process, please reach out to [e-mail]. Non-accommodation-related requests, such as application follow-ups or technical issues, will not be addressed through this channel.