Marketing Manager - Freeman West Campus

Freeman Health System; Freeman (WV); On-site; USD 70,000 - 100,000; Full time

Benefits offered by this job

Health insurance

Vision insurance

Dental insurance

Employer match retirement

PTO / FTO

Sick pay

Wellness program

Learning Center

Job summary

Freeman Health System is seeking a Marketing Manager to support the System Director of Marketing, Communications and PR by executing approved campaigns promoting services, physicians, and priorities. You will operate in a matrixed environment across service lines, branding, digital, and operations to drive growth, awareness, and utilization while maintaining brand standards.

The role emphasizes campaign execution, coordination, and performance tracking, with a focus on improving workflows and

Qualifications

• Excellent communication, facilitation, writing, and executive presentation skills are required.
• Bachelor's degree in Marketing, Journalism, Graphic Design, or a related field (Master's preferred).
• Five years of experience in healthcare communications, public relations, marketing, or organizational communications leadership.
• Strong understanding of hospital operations, service line strategy, and physician engagement preferred.

Responsibilities

• Execute approved marketing campaigns across hospitals, clinics, service lines, and physician practices.
• Coordinate production of advertising, promotional materials, and campaign assets.
• Manage campaign timelines and deliverables to ensure on time, on budget execution.
• Partner with service line leaders, physician relations, and operational stakeholders to support growth objectives.
• Apply enterprise brand standards in collaboration with Branding and Creative teams.
• Coordinate with digital, social, and advertising partners to deploy campaigns.
• Support service expansions, physician onboarding promotions, and community initiatives.
• Track campaign performance and prepare summaries with recommendations.
• Identify opportunities to improve marketing workflows and tools.
• Manage vendor coordination for marketing production and advertising placement.
• Coordinate approved community-facing activities with Community Relations or Event teams.
• Ensure marketing deliverables comply with legal, regulatory, and brand requirements.

Skills

Excellent communication

Facilitation

Writing

Executive presentation

Education

Bachelor's degree in Marketing, Journalism, Graphic Design, or related field

Master's degree preferred

Job description

Our Mission

To improve the health of the communities we serve through contemporary, innovative, quality healthcare solutions.

Our Mission

To improve the health of the communities we serve through contemporary, innovative, quality healthcare solutions.

Schedule

Full Time (40hrs/week)

What You'll Do

The Marketing Manager supports the System Director of Marketing, Communications and PR by executing approved marketing initiatives that promote services, physicians, and organizational priorities. This role focuses on campaign execution, coordination, and performance tracking to support growth, awareness, and utilization while maintaining brand standards. This position operates in a matrixed environment across service lines, physician relations, branding, digital, and operations.

Responsibilities

• Execute approved marketing campaigns across hospitals, clinics, service lines, and physician practices
• Coordinate production of advertising, promotional materials, and campaign assets
• Manage campaign timelines and deliverables to ensure on time, on budget execution
• Partner with service line leaders, physician relations, and operational stakeholders to support growth objectives
• Apply enterprise brand standards in collaboration with Branding and Creative teams
• Coordinate with digital, social, and advertising partners to deploy campaigns
• Support service expansions, physician onboarding promotions, and community initiatives
• Track campaign performance and prepare summaries with recommendationsIdentify opportunities to improve marketing workflows and tools
• Manage vendor coordination for marketing production and advertising placement
• Coordinate approved community-facing activities with Community Relations or Event teams.
• Ensure marketing deliverables comply with legal, regulatory, and brand requirements

Requirements

• Bachelor's degree in Marketing, Journalism, Graphic Design, or a related field (Master's preferred).
• Five (5) years of experience in healthcare communications, public relations, marketing, or organizational communications leadership.
• Excellent communication, facilitation, writing, and executive presentation skills.
• Strong understanding of hospital operations, service line strategy, and physician engagement preferred.

Freeman Perks and Programs

• For eligible full time and part time employees Freeman offers a wide variety of career opportunities, a great work culture and generous benefits, most starting day one!
• Health, vision, dental insurance
• Retirement with employer match
• Wellness program with discounts to Health Insurance or Cash Bonus with Participation
• Milestone payments with longevity of employment
• Paid Time Off (PTO) or Flex time off (FTO)
• Extended Sick Pay
• Learning Center designated only for Freeman Family members
• Payroll deduction at different locations such as The Daily Grind, Freeman Gift Shop, Cafeteria, etc