Franchise Growth Marketing Manager

caringtransitionscareers; Cincinnati (OH); On-site; USD 50,000 - 70,000; Full time

Job summary

Caring Transitions is seeking a Marketing Manager, Franchise Development to generate qualified franchise leads and support franchise growth from Cincinnati, Ohio. You will develop content and collateral, manage multi-channel and digital advertising campaigns, test messaging and creative, and analyze performance to optimize results.

You’ll work with Franchise Development, agency partners, and internal stakeholders to improve lead quality and marketing effectiveness, reporting to the VP of

Qualifications

• 3+ years of professional marketing experience developing and executing multi-channel campaigns.
• Experience in franchise development, lead generation, or agency settings preferred.
• Proficient with Google Analytics, Looker Studio, and HubSpot to measure campaign performance.
• Knowledge of email marketing, automation, segmentation, and drip campaigns.
• Experience managing paid digital advertising campaigns and social media ads.
• Analytical and data‑driven, translating metrics into actionable recommendations.
• Excellent project management and ability to juggle multiple priorities.

Responsibilities

• Develop and execute multi-channel marketing campaigns across Google, Meta, LinkedIn, and franchise portals.
• Create and refine franchise recruitment content and collateral (landing pages, emails, presentations, social posts).
• Plan and support franchise recruitment events—webinars, discovery events, expos, virtual sessions.
• Manage marketing automation workflows, segmentation, and nurturing strategies.
• Analyze campaign performance, lead quality, and conversions to optimize results.
• Align marketing with franchise growth goals with internal teams and external partners.
• Test messaging, creative, audiences, and strategies to uncover new opportunities.

Skills

Multi-channel marketing

Franchise development

Lead generation

Agency experience

Analytics

Email marketing

Paid search

Project management

Communication

Collaboration

Tools

Google Analytics

Looker Studio

HubSpot

Job description

Caring Transitions is seeking a Marketing Manager, Franchise Development to generate qualified franchise leads and support franchise growth from Cincinnati, Ohio. You will develop content and collateral, manage multi-channel and digital advertising campaigns, test messaging and creative, and analyze performance to optimize results.

You’ll work with Franchise Development, agency partners, and internal stakeholders to improve lead quality and marketing effectiveness, reporting to the VP of