Marketing Manager for MSP

Link High Technologies Inc.; Florham Park (NJ); On-site; USD 70,000 - 75,000; Full time

Benefits offered by this job

100% employer-paid medical, dental, &

Job summary

Link High Technologies Inc. is seeking a Marketing Manager to build a real, custom marketing function from the ground up. You’ll own strategy, messaging, and a lead-generation engine across channels, driving ROI and collaboration with ownership and sales.

Ideal candidates have 4+ years in MSP/IT services or B2B tech, with proven SEO and content creation experience and comfort working on-site in Florham Park, NJ. Compensation includes a base salary and strong benefits.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• 4+ years of marketing experience in MSP/IT services or B2B tech.
• Track record building original programs and content, not just vendor templates.
• Proven SEO and lead-generation success with measurable results.
• Hands-on use of marketing/SEO tools and CRM/MA platforms.
• Strong written and verbal communication; able to present to leadership.
• Ability to work independently with limited day-to-day oversight.
• Able to work on-site 3 days/week in Florham Park.

Responsibilities

• Build marketing program from the ground up with original content and campaigns.
• Own strategy: brand positioning, messaging, go-to-market for IT decision-makers.
• Develop a lead-generation engine across channels with ROI accountability.
• Own SEO and AEO to improve search visibility and citations.
• Manage website/content strategy including case studies and sales enablement.
• Plan and execute events such as webinars and tri-state networking.
• Own marketing analytics, KPIs, and reporting to leadership.
• Manage marketing budget and vendor stack; mentor a Marketing Coordinator.

Skills

Marketing strategy

SEO

Lead generation

Content creation

B2B tech marketing

CRM/MA tools

Analytics

Communication

Independent work

Education

Bachelor's degree in Marketing/Communications/related

Tools

SEMrush

Google Analytics

CRM/Marketing automation

HubSpot

Apollo

Job description

About the Role

Link High Technologies, a managed IT services provider serving regulated industries (manufacturing, healthcare, government, finance) across the NJ/NY/PA metro area, is growing — and it's time to grow our marketing beyond canned, templated content. We're hiring a Marketing Manager to build a real, custom marketing function from the ground up: original content, a lead-generation engine we own, and a brand that reflects who we actually are, not a vendor's boilerplate. This is a hands‑on, builder's role — you'll own the strategy and execute it yourself, working directly with ownership and sales.

Key Responsibilities

• Build Link High's marketing program from the ground up — moving us off generic, templated MSP marketing materials and into original content, messaging, and campaigns that reflect our actual clients, expertise, and voice
• Own marketing strategy end-to-end: brand positioning, messaging, and go-to-market planning for an audience of IT decision-makers in manufacturing, healthcare, and other regulated sectors
• Build and run a lead-generation engine across inbound and outbound channels — email, paid and organic social, digital advertising — with clear pipeline and ROI accountability to sales
• Own SEO and AEO (answer engine optimization): make sure Link High ranks and gets cited when prospects search Google and ask AI tools (ChatGPT, Perplexity, etc.) for an MSP in our market
• Manage and evolve the website and content strategy, including SEO-informed content, original case studies, and sales enablement materials
• Plan and execute events — webinars, trade shows, and tri-state-area networking events (no cold calling)
• Own marketing analytics and reporting: track KPIs, campaign performance, and lead-to-pipeline conversion, and translate results into recommendations for leadership
• Manage the marketing budget and vendor/tool stack; may manage or mentor a Marketing Coordinator as the team grows
• Partner closely with sales and executive leadership to align marketing output with revenue goals

Required Qualifications

• Bachelor's degree in Marketing, Communications, or related field
• 4+ years of marketing experience, with direct experience marketing for an MSP, IT services, or B2B technology company
• A track record of building original marketing programs and content — not just executing a vendor's or franchise's pre‑packaged materials
• Demonstrated success with SEO and lead‑generation campaigns, with real numbers to show for it
• Hands‑on experience with marketing/SEO tools (e.g., SEMrush, Google Analytics) and CRM/marketing automation platforms
• Strong written and verbal communication — comfortable presenting strategy and results to ownership/leadership
• Comfortable owning a function independently, with minimal day‑to‑day oversight
• Able to work on‑site 3 days/week in Florham Park

Preferred Qualifications

• Experience with HubSpot, Apollo, and/or Instantly.ai
• Familiarity with AEO / generative-search optimization (schema markup, structured content, off‑site authority building)
• Prior experience marketing to regulated industries (manufacturing, healthcare, finance, government)
• Experience helping a company transition from outsourced/agency marketing to an in‑house function

Compensation & Benefits

• $70,000–$75,000 base salary
• 100% employer‑paid medical, dental, vision, and life insurance
• 401(k) with 3% company match
• Disability coverage
• PTO increasing with tenure, plus paid holidays
• Paid certification exam preparation
• Professional development opportunities