Field Marketing Strategist (Account Based Experience / ABX)

Sprout General Referrals; États-Unis; Hybride; USD 67 000 - 88 000; Plein temps

Avantages offerts par ce poste

Private health & dental coverage

Pension scheme matching 1:1 up to 6%

Life & disability insurance

25 days PTO + holidays

Parental leave up to 26 weeks

Care/Family support

Mental health support

Lifestyle spending account

Home office stipend + internet stipend

Daily lunch stipend in Dublin office

Résumé du poste

Sprout Social seeks a Senior Account Based Experience Marketing Strategist (EMEA) based in Ireland. Join a global marketing team to own end-to-end ABX programs, align with Sales, and drive pipeline across EMEA with AI-enabled workflows.

You’ll collaborate across regions, test bold ideas, and influence the ABX strategy for enterprise accounts. You’ll build multi-channel campaigns, leverage tools like Claude and 6sense, and partner with the Dublin team at least one day per week as you shape

Qualifications

• 5+ years in ABM/ABX, field marketing, demand generation, campaign, or integrated marketing.
• Proven end-to-end account-based programs, in-person events, webinars, and outbound plays with sales teams.
• Strong PM and data tool fluency; translate metrics into insights.
• Experience marketing to diverse EMEA audiences and supporting enterprise sales cycles.
• Hands-on ABM tools (e.g., 6sense) and AI tools (Claude); CRM/marketing software (Asana, Salesforce).
• Persuasive storytelling and cross-functional communication; align with sales leadership.
• Willingness to work from Dublin office at least one day per week.

Responsabilités

• End-to-End Campaign Ownership: own ABX programs across priority EMEA accounts with timelines, budgets, vendors, logistics, and stakeholders.
• Consultative GTM & Campaign Mix: execute 1:1, 1:few, and 1:many ABX programs to create pipeline and accelerate deals.
• Sales & Field Alignment: connect Marketing, Sales, and BDR teams to open doors and align outreach sequencing.
• AI & Operational Efficiency: experiment with AI tools and automations to optimize campaign efficiency.
• Performance & Insights: track engagement, pipeline creation, and deal acceleration; apply insights to evolve ABX approach.
• Onboarding & relationship building: complete training and establish priorities with manager; partner with Sales globally.
• Regional playbook & global strategy: develop ABX best practices for EMEA and contribute to wider strategy.

Connaissances

ABM/ABX strategy

Field marketing

Demand generation

Campaign management

Cross-functional collaboration

Executive stakeholder management

Storytelling & messaging

Outils

SFDC

Tableau

6sense

Claude

Asana

Salesforce

Description du poste

Описание:

Sprout Social is looking to hire a Senior Account Based Experience (ABX) Marketing Strategist (EMEA) to the Marketing team, based in Ireland. Why join Sprout's Marketing team? At Sprout Social, we don't just market products—we set the pace for how breakthrough brands connect with the world. As the social intelligence platform powering the future of customer connection, our Marketing team is the driving force behind turning that vision into reality. We lead with clarity and act with speed to drive market leadership, generate demand, and accelerate customer expansion, all in close partnership with core cross-functional stakeholders. Here, you'll have the freedom to test bold ideas, learn fast, and shape the future of the global brands we empower. We measure success by the business results we create and a shared commitment to excellence in our craft. If you're ready to own your impact, accelerate your career, and build the definitive system for business, this is where you belong.

Задачи:

End-to-End Campaign Ownership: Own the end-to-end execution of ABX field marketing programs across priority EMEA accounts-translating regional strategy into account-specific experiences while managing timelines, budgets, vendors, logistics, and internal stakeholders to ensure flawless delivery.

Consultative GTM & Campaign Mix: Execute targeted 1:1, 1:few, and 1:many ABX programs utilizing a full tactical mix (executive dinners, roundtables, virtual/in-person webinars, strategic gifting, direct mail, and outbound plays) to create pipeline and accelerate deals.

Sales & Field Alignment: Act as the connective tissue between Marketing, Sales, and BDR teams-serving as the go-to marketer to open doors, align on account outreach sequencing, support deal acceleration, and build moments buying committees remember.

AI & Operational Efficiency: Experiment with and implement AI tools (such as Claude) and automated workflows to optimize campaign efficiency, deepen personalization, and elevate team productivity.

Performance & Insights: Track, measure, and report on key account engagement, pipeline creation, and deal acceleration metrics-continuously testing, optimizing, and applying insights to evolve Sprout's regional ABX approach.

Complete Sprout Social's new hire training & onboarding program alongside other new Sprout team members. You'll gain a broader understanding of our products and how your role fits into the organization. Make a plan with your manager to set initial priorities, align on expectations for your role, plant goalposts for your career, and learn Sprout's approach to ABX strategy, EMEA priorities, target accounts, and sales motions.

Establish relationships with key Sales, BDR, and Marketing partners globally and in region, while getting hands-on with our ABX tools, dashboards, and reporting metrics.

Build connections with members from other teams through active networking and community building.

Independently own and execute 1:1, 1:few, and 1:many ABX programs for assigned accounts, including delivering your first field/executive event or webinar in region.

Partner confidently with Sales and BDRs on account research, messaging, outreach timing, and performance tracking.

Have your first performance conversation with your manager, where you'll discuss your accomplishments in your role and work together to build goals for your professional growth.

Act as a trusted ABX partner to EMEA sales teams, running concurrent multi-market motions (events, webinars, gifting, outbound plays) that drive pipeline creation and deal acceleration.

Apply performance insights to refine targeting tactics and bring forward strategic recommendations on how we invest in ABX across EMEA.

Serve as the subject-matter expert on EMEA ABX best practices, building a repeatable regional playbook and contributing to global strategy.

Surprise us! Use your unique ideas and abilities to change your team in beneficial ways that we haven't even considered yet. Of course what is outlined above is the ideal timeline, but things may shift based on business needs and other projects and tasks could be added at the discretion of your manager.

Требования:

You are a true partner to Sales and Marketing who combines a strategic lens with hands-on execution, balancing big-picture thinking with an eye for detail. You thrive in ambiguity, take full ownership of concurrent programs, and bring a collaborative, service-oriented approach to driving pipeline across a diverse, multi-market region.

5+ years of experience in ABM/ABX, field marketing, demand generation, campaign, or integrated marketing.

Proven experience executing end-to-end account-based programs, in-person field events, webinars, and coordinated outbound plays alongside sales teams.

Strong project management and data tool fluency (e.g., SFDC, Tableau, or equivalent) with the ability to manage complex initiatives and translate metrics into actionable insights.

Direct experience marketing to diverse EMEA audiences and supporting Enterprise/Strategic multi-threaded sales cycles.

Hands-on experience with ABM platforms (e.g., 6sense), AI/automation tools (e.g., Claude), and CRM/marketing software (e.g., Asana, Salesforce).

Persuasive storytelling, presentation, and cross-functional communication skills with a track record of bringing sales leadership and peers along.

Ability to work from our Dublin office at least one day per week.

Условия:

• Comprehensive Private Health & Dental: 100% premium coverage for you and your eligible dependents through VHI (Health) and DeCare (Dental).
• Pension Scheme: We match your pension contributions 1-to-1 up to 6% of your salary.
• Life & Disability Insurance: 100% paid-for life cover and disability insurance for your peace of mind.
• Generous Paid Time Off: 25 days of leave, plus all public holidays and additional company-wide Rest & Recharge days.
• Paid Parental Leave: We support all growing families with 26 weeks of full pay for birthing parents and 16 weeks of full pay for non-birthing parents.
• Family & Care Support: Access to subsidized child/eldercare through Care.com.
• Premium Mental Health Support: Full access to Modern Health for you and your dependents, including free coaching, therapy sessions, and digital wellness resources.
• Lifestyle Spending Account (LSA): An annual $700 USD fund to spend on your physical, mental, and financial well-being.
• Work From Home Support: A one-time $550 USD stipend to set up your home office, plus a monthly $50 USD stipend for internet.
• Dublin Office Perks: A €18 daily lunch stipend (via Deliveroo) when you work from our Dublin office.
• Commuter Savings: Access to the Tax Saver Commuter/Cycle to Work scheme for tax savings.
• Charitable Giving: A company match for your donations to eligible organizations.

This list is for informational purposes only. Benefit offerings are discretionary and subject to change and do not constitute a contract or guarantee of benefits.

Our salary ranges reflect the expected earning potential for this role. Individual pay is based on geographic zone, relevant experience, and skills. Our current hiring range for this role: €60,000 - €78,000 annually. Offers are made within this range, with opportunities to grow within the broader band based on performance and impact. We share both our current hiring range and our broader geographic salary bands to provide transparency into our compensation philosophy. This ensures you understand not only your starting potential but also the long-term growth opportunities available as you progress in your role.

The full base pay range for this role is €60,000 - €90,000. These ranges were determined by a market-based compensation approach; we used data from trusted third-party compensation sources to set equitable, consistent, and competitive ranges. We also evaluate compensation bi-annually, identify any changes in the market and make adjustments to our ranges and existing employee compensation as needed.