Marketing Manager – Foodservice

Sfdbrands; Smithfield (VA); On-site; USD 80,000 - 100,000; Full time

Benefits offered by this job

Flexible benefit plans

Tuition assistance

Professional development programs

Job summary

A leading food company seeks a Marketing Manager to lead brand strategies and marketing initiatives that promote growth in the foodservice sector. Responsibilities include managing marketing plans, collaborating with internal and external teams, and analyzing market trends. The ideal candidate will have a Bachelor's degree with at least 5 years of relevant experience, including 2 years in team management. Familiarity with tools like Power BI and SAP is essential alongside strong communication and project management skills. Benefits include comprehensive training and a robust benefits package.

Qualifications

• 5+ years relevant experience in marketing or related field.
• 2+ years in team management or project leadership.
• Understanding of brand management and marketing strategies.

Responsibilities

• Lead brand and sales-driven marketing plans.
• Manage agency relationships and advertising promotions.
• Develop and execute annual marketing plans.

Skills

B-B marketing experience with a food manufacturer

Direct experience in the foodservice industry

Strong communication skills

Project management skills

Familiar with Power BI and SAP

Education

Bachelor's Degree in Marketing or related field

Tools

Power BI

SAP

Microsoft Office Suite

Job description

Marketing Manager – Foodservice page is loaded## Marketing Manager – Foodserviceremote type: Onsitelocations: Smithfield, VAtime type: Full timeposted on: Posted Todayjob requisition id: R-2026-1141****If you are currently employed at Smithfield, please log into Workday and submit your application through the Jobs Hub.****A great job-and a great future-awaits you at Smithfield Foods. We are an American food company with a leading position in packaged meats and fresh pork products. We’re looking for motivated people who want to join our team and grow lasting and meaningful careers with us. **Apply Now!****THE VALUE YOU’LL BRING:***The position summary states the general nature and purpose of the job. Overall accountabilities are defined in this section.***Join Us as a Marketing Manager - Foodservice!**Smithfield Culinary is seeking a **Marketing Manager - Foodservice** to lead brand and sales-driven marketing plans that support annual growth goals. You’ll manage brand materials and execute national/local marketing programs, events, and activations, collaborating with internal teams, external partners, and foodservice sales organizations.Reporting to the Foodservice Marketing Director, you’ll need to be a charismatic, results-driven marketer who excels in all areas of product marketing. The ideal candidate is a relationship builder, able to translate marketing metrics into valuable business drivers for Sales and Distributors. This role requires clear, persuasive communication and strategic thinking.**WHAT YOU’LL DO:***The below statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. May perform other duties as assigned.***Brand/Product Management:*** Works with leadership and agency partners to develop the annual marketing plan and create sales tools (imagery, videos, sell sheets, POS). Collaborates with cross-functional teams to ensure accurate, consistent product information and reduce errors. Analyzes market trends, consumer insights, and purchase behaviors to recommend strategic adjustments, while developing category strategies to meet business goals.**Sales Support & Leadership:*** Leads legal approval of materials and customized sales presentations. Drives strategic initiatives in meetings with Business Management and Sales. Enhances understanding of P&L and its impact on marketing, while attending customer presentations to foster a customer-focused approach.**Advertising and Promotion Management:*** Manages agency relationships and supports internal/external presentations. Identifies and manages potential partnerships to support brand growth.**Marketing Execution & Evaluation:*** Develops and executes the annual marketing plan, ensuring consistent brand messaging across all channels. Drives agency performance and provides feedback on creative, optimizing plans as needed.**Innovation Management:*** Leads product development process with brand strategy team; identifying target audience, highlighting key insights, creating product proposition, and assessing market potential. Leads creative exploration exercises to drive brainstorming and white space discussion based on insights for brand and categories. Partners with innovation team help bring viable new products to market, as well as to optimize/renovate existing products as needed.**WHAT WE’RE SEEKING:***To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals to perform the essential functions.** Bachelor's Degree from an accredited four-year college or university in Marketing or related field and 5+ years relevant experience; or equivalent combination of education and experience, required.* 2+ years of demonstrated experience in team management/development or project leadership required.* B-B marketing experience with a food manufacturer or agency.* Direct experience or high-level knowledge in the foodservice industry preferred.* Understanding of brand & associated product management disciplines, key marketing strategies, media, and selling dynamics.* Familiar with Power BI, SAP, and PMDM.* Proficiency in Microsoft Office Suite, including Word, PowerPoint, and Excel, required.**OTHER SKILLS THAT MAKE YOU STAND OUT:*** Strong communication (verbal and written) and interpersonal skills required.* Superior project management and process improvement skills.* Ability to prioritize projects, organize resources, and direct projects efficiently to produce high-quality and quantity outputs that add value to the company, required. Ability to manage multiple projects at a time.* Ability to maintain a keen attention to detail, multitask, and work well under pressure.* Ability to work well with others in a fast-paced, dynamic environment.* Ability to be respectful, approachable, and team-oriented while building strong working relationships and a positive work environment.Relocation Package AvailableNo**EEO Information***Smithfield is an equal opportunity employer committed to workplace diversity. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, gender identity, protected veterans status, status as a disabled individual or any other protected group status or non-job characteristic as directed by law.**If you are an individual with a disability and would like to request a reasonable accommodation for any part of the employment selection process, please call us at 757-357-1595.*### Team Member BenefitsSmithfield is proud to offer robust, flexible and affordable benefit plans and programs to support our team members and their loved ones, and with out-of-pocket costs, on average, 20 percent less than plans offered by other employers.Beyond our medical plans, our Be Well programs offer tools and resources to enhance your quality of life, at no additional cost. These programs are uniquely tailored to our Smithfield team and provide support for elective surgeries, weight loss, mental health, cancer, kidney disease, diabetes, smoking cessation, asthma, maternity management and more.Our company invests in your future. We offer comprehensive training and professional development programs designed to help you reach your full potential. Our partnership with GUILD supports your continuing education with tuition assistance covering English language learning and various certificate programs, while our leadership development initiatives nurture high-potential talent. For those looking to build specialized skills, we offer apprenticeship programs that combine hands-on experience with focused learning. We also offer unique benefits like our Smithfield Scholarship Program for employees’ children.Smithfield’s Education Reimbursement Program provides financial reimbursement to team members who want to further their formal education by obtaining a GED/High School Equivalency (HSE) Diploma or by pursuing an academic degree at an accredited college or university that is not a Guild learning partner.