Marketing Manager, Education & Recruitment Campaigns

Art and Wellness Enterprises; Bentonville (AR); On-site; USD 65,000 - 105,000; Full time

Job summary

Alice L. Walton School of Medicine (AWSOM) is seeking a Marketing Manager to lead integrated marketing, digital communications, social media, and recruitment-focused campaigns.

This role owns AWSOM’s marketing ecosystem and collaborates with the Director, Editorial Manager, and shared services teams to ensure consistency with brand standards and institutional priorities. The Marketing Manager will drive audience engagement across channels, coordinate campaigns, and analyze performance to

Qualifications

• Experience leading integrated marketing campaigns across multiple channels.
• Strong ability to develop and execute recruitment-focused campaigns.
• Proven track record in managing social media and digital advertising.

Responsibilities

• Develops and executes integrated marketing campaigns to support recruitment and awareness.
• Manages social media strategy, content calendar, and engagement across platforms.
• Oversees website content and collaboration with shared services teams.
• Monitors analytics and optimizes campaigns for performance.
• Coordinates webinars, events, and admissions marketing activities.
• Creates recruitment collateral and promotional materials.

Skills

Marketing strategy

Campaign management

Social media management

Content marketing

Digital advertising

Tools

CMS

SEO

Google Analytics

Job description

Alice L. Walton School of Medicine (AWSOM) is seeking a Marketing Manager to lead integrated marketing, digital communications, social media, and recruitment-focused campaigns.

This role owns AWSOM’s marketing ecosystem and collaborates with the Director, Editorial Manager, and shared services teams to ensure consistency with brand standards and institutional priorities. The Marketing Manager will drive audience engagement across channels, coordinate campaigns, and analyze performance to