Regional Marketing Manager

HomeTown Services; United States; Vor Ort; USD 90.000 - 130.000; Vollzeit

Benefits dieser Stelle

Medical Insurance

Dental Insurance

Vision Insurance

401k Plan

Paid Holidays

PTO

Disability Insurance

Life Insurance

Zusammenfassung

HomeTown Services is seeking a Regional Marketing Manager to drive scaled marketing solutions across Web, CRM, Digital Marketing, and Memberships. You will support the CMO and senior leaders in strategy and lead generation initiatives, leveraging data to optimize campaigns and improve ROI.

The role emphasizes collaboration with agencies, field teams, and call centers to maximize channel effectiveness. Ideal candidates have a track record in direct-to-customer lead generation and strong

Qualifikationen

• Bachelor's degree in marketing, advertising, business, or related field.
• Proven experience in marketing, preferably in a similar role or industry.
• Strong understanding of traditional and digital marketing channels and best practices.
• Exceptional creative and strategic thinking abilities.
• Excellent project management and organizational skills.
• Proficiency in graphic design software and marketing tools (e.g., Adobe Creative Suite).
• Ability to work under pressure and meet deadlines.
• Strong analytical and problem solving capabilities.

Aufgaben

• Develop and execute comprehensive marketing campaigns that align with objectives, audience, and budget.
• Collaborate with agency partners to plan and execute a media channel plan offline and online.
• Manage and continually evaluate agencies against defined metrics.
• Manage and optimize print advertising campaigns including newspaper ads, magazines, brochures, and direct mail.
• Manage and optimize digital spend including SEM and SEO.
• Develop creative materials to fulfill the media plan that align with brand positioning.
• Partner with field marketing teams to design, execute, and optimize email campaigns.
• Develop local marketing strategies and track ROI.
• Analyze campaign performance and adjust based on KPIs and data insights.
• Maintain consistent brand messaging across teams and vendors.

Kenntnisse

Marketing strategy

Lead generation

Campaign management

Analytics

Cross-functional teamwork

Ausbildung

Bachelor's degree in marketing, advertising, business, or related field

Tools

Adobe Creative Suite

Jobbeschreibung

Summary

The Regional Marketing Manager will be responsible for delivering scaled marketing solutions across all marketing departments including Web CRM Operations Planning Digital Marketing Mobile Applications and Memberships This role will support the Chief Marketing Officer and other senior leaders to develop and execute marketing strategy and lead generating initiatives Ideal candidates for this role will have previously been responsible for direct to customer lead generation projects while also analyzing the data to adjust accordingly

Essential Functions & Responsibilities

• Develop and execute comprehensive marketing campaigns that align with the companys marketing objectives target audience and budget
• Collaborate with agency partners to plan and execute a media channel plan offline and online with the optimal budget distributions
• Manage and continually evaluate agencies against defined metrics; reevaluate as needed
• Manage and optimize print advertising campaigns including newspaper ads magazine placements brochures and direct mail
• Manage and optimize digital spend SEM and SEO
• Develop creative materials to fulfill the media plan that align with the brand positioning strategy
• Partner with field marketing teams to design execute and optimize email campaigns
• Partner with the call center to 1 keep them informed of all ongoing promotions and brand promises and 2 leverage CSR outbound activity for lead gen as needed
• Develop local marketing strategies
• Manage and track the budget for marketing initiatives ensuring cost effectiveness and a strong return on investment
• Analyze the effectiveness of marketing campaigns measure key performance indicators KPIs and make data driven recommendations for improvements
• Work closely with the marketing team creative agencies vendors and other departments to ensure consistent brand messaging and cohesive marketing strategy
• Develop trusted relationships with General Managers that make them feel they are being taken care of
• Build relationships with agencies to engender a partnership culture while holding them accountable for results

Requirements

• Bachelors degree in marketing advertising business or a related field
• Proven experience in marketing preferably in a similar role or industry
• Strong understanding of traditional and digital marketing channels and best practices
• Exceptional creative and strategic thinking abilities
• Excellent project management and organizational skills
• Proficiency in graphic design software and marketing tools eg Adobe Creative Suite
• Ability to work under pressure and meet deadlines
• Strong analytical and problem solving capabilities

Benefits

We invest in the whole you your health your family and your future When you join us youre not just getting a job youre gaining a benefits package designed to support you at every stage of life

• Medical Insurance Comprehensive medical coverage with four plan options to fit every need and budget including an HSA eligible high deductible plan and an FSADental Insurance
• Dental Insurance Dental coverage with low weekly premiums
• Vision Insurance Vision coverage with low weekly premiums
• Basic Life and AD&D Insurance Company paid basic Life and AD&D insurance
• Long Term Disability Company paid Basic Long Term Disability coverage
• Short Term Disability Optional Voluntary Short Term Disability coverage
• Additional Life Insurance Optional additional life insurance coverage available
• Retirement Plan Traditional 401k and Roth 401k options with company match
• Supplemental Health Plans Including Accident Critical Illness and Hospital Indemnity Insurance plus disability resource services travel and beneficiary support services pet health insurance and PerkSpot an exclusive employee discount program
• PTO and Paid Holidays Available