Marketing Manager, Digital Content & Visual Storytelling

Gibson Overseas, Inc.; Commerce (CA); On-site; USD 90,000 - 130,000; Full time

Job summary

Gibson Homewares in Commerce, CA, is hiring a Marketing Manager, Digital Content to shape how our products are presented online. You will direct photography, create content with AI, and build brand guidelines across multiple brands, driving consistency and visual storytelling.

You’ll own the on-pack QR code program, track performance, and use data to optimize customer touchpoints. This hands-on role requires strong design sense and an analytical mindset to grow engagement and conversions.

Qualifications

• 4+ years in content, creative, or ecommerce marketing, ideally for consumer products.
• Hands on experience creating and editing images with AI tools.
• A strong eye for imagery and design, paired with a marketing storyteller’s mindset.
• Comfortable tracking results and using data to decide what to do next.
• Highly organized across many brands and projects at once.

Responsibilities

• Organize photo projects and help direct our photo studio on what to shoot to bring each product’s features and benefits to life
• Create and edit product images using AI tools
• Build and update visual brand guidelines for each brand to guide our studio and graphics team
• Help shape how our brands tell their story on TikTok and ShopMy, giving direction to creators, affiliates, and agencies
• Own Amazon A+ content, from creative direction with our studio and graphics team to building and publishing it in Amazon
• Fully own our on pack QR code and product registration program, setting up every item and coordinating with packaging and purchasing
• Track registration and engagement results and continuously optimize the program
• Use performance data to keep improving our customer touchpoints and growth

Skills

Content marketing for consumer goods

AI-assisted image editing

Storytelling for brand marketing

Data-driven marketing

Brand management across multiple lines

Tools

Photoshop

Adobe Creative Suite

Canva

Job description

Gibson Homewares in Commerce, CA, is hiring a Marketing Manager, Digital Content to shape how our products are presented online. You will direct photography, create content with AI, and build brand guidelines across multiple brands, driving consistency and visual storytelling.

You’ll own the on-pack QR code program, track performance, and use data to optimize customer touchpoints. This hands-on role requires strong design sense and an analytical mindset to grow engagement and conversions.