Marketing Manager, Demand Generation & Content Operations

The Rundown AI; New York (NY); On-site; USD 60,000 - 100,000; Full time

Job summary

An innovative firm is looking for a Marketing Manager specializing in Demand Generation and Content Operations. This role is pivotal in scaling marketing efforts and driving customer engagement through multi-channel campaigns. You will oversee the execution of webinars, newsletters, and targeted outreach, collaborating with various teams to ensure timely delivery of marketing assets. If you thrive in a fast-paced environment and have a strong operational mindset, this is an exciting opportunity to make a significant impact in the healthcare sector.

Qualifications

• 4-6 years of B2B marketing experience with a focus on campaign execution.
• Strong organizational skills and ability to manage timelines and stakeholders.

Responsibilities

• Execute multi-channel demand generation campaigns and manage content operations.
• Track campaign performance and analyze data for actionable insights.

Skills

B2B Marketing

Campaign Execution

Content Operations

Multi-channel Campaigns

Project Management

Data Analysis

Tools

Hubspot

Salesforce

Job description

Marketing Manager, Demand Generation & Content Operations

We are seeking a highly organized and execution-focused Marketing Manager, Demand Generation & Content Operations to support Abridge’s go-to-market efforts. Your role will involve driving awareness, pipeline, and customer engagement through efficient content operations and multi-channel campaigns, including webinars, blogs, newsletters, and outbound programs targeting healthcare decision-makers.

Key Responsibilities:

1. Execute multi-channel demand generation campaigns across various platforms.
2. Manage content and campaign operations, ensuring timely asset delivery.
3. Maintain and organize a content library aligned with key personas.
4. Collaborate with content, creative, and customer teams to streamline workflows.
5. Support ABM campaigns and targeted outreach, working with sales and CRM teams.
6. Assist in event and partner campaign enablement, including webinars and conferences.
7. Track campaign performance, set KPIs, and run A/B tests for optimization.

Qualifications:

• 4–6 years of experience in B2B marketing, focusing on campaign execution, content operations, or demand generation.
• Experience with multi-channel campaigns, ABM programs, and working with sales and CRM tools like Hubspot & Salesforce.
• Strong organizational, project management, and stakeholder coordination skills.
• Detail-oriented, collaborative, and self-directed in a fast-paced environment.