BRAND MARKETING MANAGER, GOLF

Ralph Lauren Corporation; New York (NY); On-site; USD 88,000 - 110,000; Full time

Job summary

An established industry player is seeking a dynamic marketing professional to elevate the RLX brand strategy. This role involves managing seasonal marketing campaigns, collaborating with various stakeholders, and driving sales across multiple channels. The ideal candidate will have a passion for sports and fashion, with a proven track record in multi-channel marketing. This is an exciting opportunity to be part of a company that values inclusion and creativity, offering a robust benefits package and flexible working arrangements. If you thrive in a fast-paced environment and are eager to make a significant impact, this position is perfect for you.

Benefits

Robust benefits package

Above-market time off

Flexible working arrangements

Incentive compensation

Varied learning opportunities

Qualifications

• Experience in multi-channel marketing and campaign management.
• Strong communication and interpersonal skills are essential.

Responsibilities

• Manage RLX brand strategy and seasonal marketing campaigns.
• Collaborate with internal teams to drive sales across channels.

Skills

Multi-channel marketing

Campaign management

Interpersonal skills

Project management

Communication skills

Critical thinking

Education

Bachelor's degree in Marketing or related field

Job description

Pay Range: The pay range for this job is $88000 - $110000 annually; actual pay is dependent on experience and geographic location.

Benefits: Base pay is only one part of our employee value proposition, which includes a robust benefits package, above-market time off, flexible working arrangements, incentive compensation, where applicable, and varied learning opportunities.

Company Description:

Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, and Chaps, among others.

At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.

Position Overview:

• The primary objective of the role will be to manage the RLX Ralph Lauren brand strategy and to translate to NA Wholesale, constantly elevating the desirability of RLX Ralph Lauren to acquire new younger customers and engage existing high-value loyalists while seamlessly integrating marketing into the business vision to drive sales across all channels.
• The role also encompasses broader World of Ralph Lauren Sports responsibility across families of business (Men's, Women's, Kids) and Sponsorships for specified relationship oversight.
• With guidance from the Brand Marketing Lead, RLX, this role will collaborate on establishing seasonal marketing strategies and take the lead on the development, launch, and measurement of impactful 360-degree campaigns to uphold the RLX Ralph Lauren brand vision supporting the World of Sports & dedicated core / fashion business strategies.
• Success will be contingent on demonstrated experience in driving end-to-end seasonal marketing strategies and execution of associated plans.
• Preferably junior level management exposure to include agency relations management, weekly & seasonal consolidations, sample coordination, in-store initiatives support, go to market strategy and a thoughtful eye on the competitive golf landscape.
• This role will require an ability to leverage the brand's multitude of internal and external cross-functional stakeholders and resources, while fostering positive partnerships.
• Build brand desirability & help develop marketing strategies to support the business goals of our wholesale channels, specifically North America Green Grass shops, department stores, specialty stores and digital pure plays.
• This position reports into the Brand Marketing Lead, Golf and Olympics.
• Support Brand Marketing Lead, Golf and Olympics on the alignment of strategic marketing campaigns and lead omnichannel activations; projects and initiatives include:
• Events / Experiential Activations including Golf Sponsorships such as the AJGA, Ryder Cup, RL Ambassadors.
• Media & Targeting Planning.
• Act as a key contact for internal and external teams in the development, execution and communication of marketing materials to support all strategic wholesale marketing needs.
• Clearly write strategic creative briefs.
• Manage budgets and timelines.
• Collaborate with wholesale accounts and internal sales, planning, merchandising, customer insights, advertising, global marketing, retail development and digital content & operations teams.
• Manage the development and execution of seasonal collateral.
• Serve as Wholesale liaison for each seasonal style out process.
• Support product ownership and approval process with teams to provide shot list feedback.
• Evaluate customer segmentation and micro-targeting based on customer insights.
• Manage all aspects of the marketing budget and billing process.
• Ensure all current and upcoming marketing activities are recorded and updated with final visuals and results.
• Develop knowledge of Golf wholesale business, including competitive landscape, and proactively seek out marketing insights and consumer trends to support the business and help establish best practices.
• Lead marketing meetings with cross-functional teams.
• Participate in weekly meetings with management to review status of current projects.
• Prepare and deliver presentations for a variety of audiences, including seasonal planning and recap decks.
• Partner with Lead, Marketing in creating presentations for senior management and Sales Training as needed.
• Partner with other Families of Business to execute cross-divisional programs that build brand awareness and drive sales.
• Collaborate with Digital Content & Operations team on alignment and execution of performance marketing initiatives to meet seasonal strategies.
• Partner with Lead, on Tour player management with agents and athlete communication.

Experience, Skills & Knowledge:

• Experience in a multi-channel marketing role.
• Demonstrated ability to lead successful campaigns, from strategic development to implementation and analysis.
• Must be organized, a self-starter, and have strong interpersonal skills to work effectively and build strong relationships with business partners.
• Candidates should possess strong communication skills and the ability to manage multiple projects simultaneously, identifying potential problems and offering solutions.
• As the ideal candidate, you should be empowered to take initiative and embrace critical thinking while being an enthusiastic team player who embraces the opportunity to collaborate cross-functionally.
• Must be open to travel.
• Must be a sports and fashion enthusiast / plays Golf / sports background.
• Excellent written, verbal, and presentation skills.

Ralph Lauren will consider for employment qualified applicants with arrest or conviction records in a manner consistent with the requirements of the law, including any applicable fair chance laws.