Marketing Manager — Demand Gen & Growth (B2B Woodworking)

Laguna Tools; Huntington Beach (CA); On-site; USD 126,000 - 154,000; Full time

Job summary

Laguna Tools is seeking a Marketing Manager in Huntington Beach, CA to lead demand generation, brand execution, and marketing performance across Direct, Wholesale, and E-Commerce channels. You will own the efficiency of marketing spend, generate high-quality leads, and support revenue growth while coordinating with sales, operations, and executives.

The role requires managing external agencies, driving campaigns, and improving funnel performance.

Qualifications

• Strong understanding of performance marketing and demand generation.
• Experience managing external agencies and marketing vendors.
• Ability to translate data into actionable insights.
• Highly organized with strong project management skills.
• Collaborative and cross-functional mindset.
• Results-oriented with a focus on measurable outcomes.
• Knowledge and experience in social media and marketing.
• Experience with SEO and CRM tools like HubSpot is a plus.

Responsibilities

• Own performance of demand generation channels including PPC, SEO, and inbound marketing.
• Drive lead volume and quality to support revenue targets.
• Manage cost efficiency metrics like CPL and cost per opportunity.
• Continuously optimize campaigns to improve conversion and ROI.
• Lead campaigns and ensure alignment with sales, operations, and leadership.
• Oversee website content, email marketing, and social media execution.

Skills

Performance marketing

Demand generation

Agency management

Data-driven insights

Project management

Cross-functional collaboration

Social media marketing

SEO

HubSpot

Sprout Social

Education

Bachelor's degree in Marketing or related

Tools

HubSpot

Sprout Social

Hootsuite

CRM

Job description

Laguna Tools is seeking a Marketing Manager in Huntington Beach, CA to lead demand generation, brand execution, and marketing performance across Direct, Wholesale, and E-Commerce channels. You will own the efficiency of marketing spend, generate high-quality leads, and support revenue growth while coordinating with sales, operations, and executives.

The role requires managing external agencies, driving campaigns, and improving funnel performance.