Marketing Manager (Content, Brand & Growth)

Roger Healthcare; San Francisco, Northern (CA, KY); On-site; USD 120,000 - 180,000; Full time

Job summary

Roger Healthcare is seeking a Marketing Lead in San Francisco to own strategy and execution across brand, content, and demand generation. This hands-on, full-stack role focuses on building a category-defining healthcare AI brand with autonomy and close collaboration with founders and GTM leaders.

You will drive end-to-end marketing initiatives—from brand and content to growth marketing—delivering compelling narratives and measurable outcomes in a fast-paced environment.

Qualifications

• 7+ years into your marketing career.
• Obsessed with crisp storytelling, design, and execution — not theorizing.
• Able to turn fuzzy ideas into polished assets without handholding.

Responsibilities

• Drive projects across content, brand, and growth marketing.
• Write and design marketing materials: case studies, flyers, decks.
• Produce blogs, SEO content, and white papers.
• Build thought leadership content around AI, healthcare, and the team.
• Lead webinar planning, execution, and content.
• Drive conference strategy and lead generation campaigns.

Job description

Marketing Lead (Content, Brand & Growth)

Employment Type

Full time

Location Type

On-site

About Roger Healthcare

Roger is an AI platform that frees home health clinicians from paperwork so they can focus on what matters: delivering life-changing care to our most vulnerable elderly patients in the comfort of their homes. Backed by leading healthcare investors like SignalFire, we've powered millions of visits, deployed to thousands of clinicians, and we're just getting started.

We’re expanding our go-to-market team in San Francisco and looking for someone who wants ownership, creativity, and the chance to shape how Roger shows up to the market. This is not a support role — it is a hands-on, full-stack Marketing position for someone who wants to build a category-defining brand in healthcare AI.

About the Role

We are hiring a Marketing Lead who is hungry, creative, and ready to move fast. You will own strategy and execution across brand, content, and demand generation, while putting the foundations and processes in place that scale with us. Working directly with our founders and GTM leaders, your work will reach executives at home health agencies, clinicians, and technologists shaping the future of home health.

If you get just as excited about building the engine as driving it, this role was made for you.

What You’ll Own

You’ll drive projects across content, brand, and growth marketing, including:

Brand & Content Creation

Design beautiful marketing materials: case studies, flyers, one-pagers, decks

Produce blogs, SEO-driven content, and white papers

Build thought leadership content around AI, healthcare, and our team

Write compelling narratives grounded in user stories and outcomes

Growth & Demand Generation

Run consistent outbound and nurture email campaigns

Manage all social channels

Lead webinar planning, execution, and content

Drive conference strategy: lead lists, dinners, attention-grabbing campaigns

Continuously improve website content and SEO performance

Experiment with new lead channels and user advocacy motions

Partner with Customer Success on customer delight programs (gifts, spotlights, social proof)

You Might Be a Great Fit If You Are

7+ years into your marketing career

Obsessed with crisp storytelling, design, and execution — not theorizing

Able to take a fuzzy idea and turn it into a polished asset without handholding

Excited to speak with users, extract insights, and turn them into content

Energized by a fast-paced environment with high autonomy

Comfortable owning end-to-end deliverables and being accountable for outcomes

Why Join Us

Be at the forefront of LLM innovation in healthcare

Founded by AI Researchers from Cornell and Amazon Alexa

Make a tangible difference in the lives of clinicians and patients

Work on a mission that matters, backed by AI innovation and top-tier investors

Make a Real Difference - Hear from our users:

“If I had to give Roger a rating out of 10, I’d give it an 11! You guys changed my life!!”

“Roger AI saves me hours per day. I can easily focus on my patients now too.”

“Being a single mom is tough, but with Roger I can take the time to go to my daughter’s soccer game and also pursue further education.”