Marketing Manager - CIS

Binance; United States; Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Work-from-home arrangement

Competitive salary and benefits

Job summary

Binance is seeking a Marketing Manager for the CIS region to own local campaigns, partnerships, and activation efforts. You will adapt global programs for local audiences, coordinate with agencies, and drive growth through regional education and outreach.

The role emphasizes strong execution, organized project management, and ability to collaborate across marketing, PR, and product teams in a fast-paced crypto environment.

Qualifications

• 3-4 years of relevant marketing or brand marketing experience (Web3, fintech, or agency background preferred).
• Proven track record in Brand Partnerships, Growth/Affiliate Marketing or BD Communications.
• Strong execution mindset.
• Experience managing partnerships and local marketing initiatives.
• Highly organized with excellent communication skills.
• Experience in tech, fintech or crypto is a plus.

Responsibilities

• Execute local marketing initiatives and activations.
• Lead local partnerships and co-marketing campaigns.
• Coordinate offline marketing activities.
• Support local content production and localization.
• Adapt global campaigns for local audiences.
• Manage local agencies and vendors.
• Ensure high-quality execution across all marketing initiatives.

Skills

Marketing experience

Brand partnerships

Growth/affiliate marketing

BD communications

Partnership management

Project execution

Communication skills

Crypto/fintech experience

Job description

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

We are looking for a Marketing Manager for CIS Region who will take full ownership of local marketing campaigns. This role is for those who would like to drive crypto education and business growth through CIS market.

Responsibilities

• Execute local marketing initiatives and activations.
• Lead local partnerships and co-marketing campaigns.
• Coordinate offline marketing activities.
• Support local content production and localization.
• Adapt global campaigns for local audiences.
• Manage local agencies and vendors.
• Ensure high-quality execution across all marketing initiatives.

Requirements

• 3-4 years of relevant marketing or brand marketing experience (Web3, fintech, or agency background preferred).
• Proven track record in Brand Partnerships, Growth/ Affiliate Marketing or BD Communications.
• Strong execution mindset.
• Experience managing partnerships and local marketing initiatives.
• Highly organized with excellent communication skills.
• Experience in tech, fintech or crypto is a plus.

Nice to Have

• Experience working in fast‑scaling tech or fintech companies.
• Hands‑on experience with local PR, influencers, or grassroots communities.

Why Binance

• Shape the future with the world’s leading blockchain ecosystem
• Collaborate with world‑class talent in a user‑centric global organization with a flat structure
• Tackle unique, fast‑paced projects with autonomy in an innovative environment
• Thrive in a results‑driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work‑from‑home arrangement (the arrangement may vary depending on the work nature of the business team)

Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.

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