Marketing Manager, Channel Sales

Block; United States; Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

Remote work

Medical insurance

Flexible time off

Retirement savings plans

Family planning

Job summary

Block, Inc. ищет старшего маркетингового менеджера по Channel Sales для глобального рынка.

Ваша задача — быть основным контактным лицом по маркетингу для глобальной команды канальных продаж, развивать масштабируемые программы и ко-маркетинговые инициативы с реселлерами и независимыми подрядчиками. Вы будете тесно сотрудничать с лидерами по канальным продажам, отделами мероприятий, контента и региональным маркетингом, чтобы увеличить охват, продажи и узнаваемость бренда Block в разных регионах и

Qualifications

• 8+ лет соответствующего маркетингового опыта.
• Прямой опыт маркетинга через канал, дистрибьютора или независимую структуру продаж.
• Сильный бэкграунд в B2B-маркетинге, желательно в технологических компаниях.
• Опыт создания программ поддержки и ко-маркетинга, которые партнёры используют на масштабе.
• Доказанная способность владения программами от дизайна до выполнения и измерения.
• Опыт разработки стимуляционных или наградных программ совместно с отделом продаж.
• Опыт работы на международных рынках и с распределёнными по миру командами.
• Сильные навыки взаимодействия с участниками проекта, коммуникации и управления проектами.

Responsibilities

• Вы будете маркетинговой точкой контакта для глобальной команды канальных продаж, triage-запросов и формирование потребности в рамках программ.
• Разрабатывать и вести масштабируемый ко-маркетинговый центр для реселлеров и независимых подрядчиков.
• Партнёрство с топ-реселлерами по кампаниям спроса и конверсии.
• Обеспечение продаж за счёт контента и мероприятий.
• Расширение присутствия бренда Square в сообществах подрядчиков и реселлеров.
• Анализ и расчёт эффективности программ и оказанных инициатив.
• Определение правил использования ко-маркетинговых фондов и их измерения.
• Согласование с отделом продаж по созданию программы найма реселлеров и подрядчиков.
• Формирование ценной сообщества для партнёров.

Skills

Channel marketing

B2B marketing

Program management

Stakeholder management

Co-marketing

Tools

CRM

Marketing automation

Job description

Описание

Since we opened our doors in 2009, the world of commerce has evolved immensely, and so has Square. After enabling anyone to take payments and never miss a sale, we saw sellers stymied by disparate, outmoded products and tools that wouldn’t work together. So we expanded into software and started building integrated, omnichannel solutions – to help sellers sell online, manage inventory, offer buy now, pay later functionality, book appointments, engage loyal buyers, and hire and pay staff. Across it all, we’ve embedded financial services tools at the point of sale, so merchants can access a business loan and manage their cash flow in one place. Afterpay furthers our goal to provide omnichannel tools that unlock meaningful value and growth, enabling sellers to capture the next generation shopper, increase order sizes, and compete at a larger scale. Today, we are a partner to sellers of all sizes – large, enterprise-scale businesses with complex operations, sellers just starting, as well as merchants who began selling with Square and have grown larger over time. As our sellers grow, so do our solutions. There is a massive opportunity in front of us. We’re building a significant, meaningful, and lasting business, and we are helping sellers worldwide do the same. Not every seller comes to Square directly. A growing number reach us through resellers who sell Square on our behalf, and through independent contractors who represent Square in their own communities. Together these two motions make up our channel sales function. As Senior Marketing Manager, Channel Sales, you will own marketing for both motions worldwide. You will be the primary marketing point of contact for the global channel sales team, turning what they need into programmes that scale. Most of your time will go into building scalable solutions that equip every reseller and contractor to sell Square well. The rest will be spent working shoulder to shoulder with our highest-performing resellers on activity that grows both their business and ours. You will partner closely with channel sales leadership, events, content and regional marketing teams.

Задачи

• Serve as the marketing point of contact for the global channel sales team, triaging incoming requests, prioritising them and shaping them into a coherent programme of work.
• Build and run a scaled co-marketing hub that gives resellers and independent contractors the campaigns, content and guidance they need to sell Square in their own markets.
• Partner directly with our top-performing resellers on demand generation campaigns that grow and convert their pipeline.
• Equip both motions to sell effectively, including through content and events.
• Work with our independent contractor and reseller network to extend Square's brand presence and build awareness / credibility in the communities they serve.
• Review incentive programmes that reward the strongest-performing resellers and contractors, partnering with the cross-functional teams who deliver different components of the programme to ensure and report back on success against objectives.
• Define how co-marketing funds work for this channel, setting out how funds are allocated, spent and measured.
• Work with sales to define an effective recruitment programme for resellers and independent contractors.
• Build a valued community that our resellers and independent contractors are proud to be a part of.
• Measure and report on programme performance.

Требования

• 8+ years of relevant marketing experience.
• Direct experience marketing through a channel, reseller, distributor or independent sales model.
• A strong background in B2B marketing, ideally within technology companies.
• Experience building enablement and co-marketing programmes that partners adopt and use at scale.
• Proven ability to own programmes end to end, from design through to execution and measurement.
• Experience designing incentive or reward programmes in partnership with a sales team.
• Experience working across international markets and with globally distributed teams.
• Strong stakeholder, communication and project management skills.

Use of AI in Our Hiring Process

We may use automated AI tools to evaluate job applications for efficiency and consistency. These tools comply with local regulations, including bias audits, and we handle all personal data in accordance with state and local privacy laws. Contact us here with hiring practice or data usage questions.

Every benefit we offer is designed with one goal: empowering you to do the best work of your career while building the life you want.

• Remote work, medical insurance, flexible time off, retirement savings plans, and modern family planning are just some of our offering.

Check out our other benefits at Block.

Block, Inc. (NYSE: XYZ) builds technology to increase access to the global economy. Each of our brands unlocks different aspects of the economy for more people. Square makes commerce and financial services accessible to sellers. Cash App is the easy way to spend, send, and store money. Afterpay is transforming the way customers manage their spending over time. TIDAL is a music platform that empowers artists to thrive as entrepreneurs. Bitkey is a simple self-custody wallet built for bitcoin. Proto is a suite of bitcoin mining products and services. Together, we’re helping build a financial system that is open to everyone.