Marketing Manager - Central Africa

Logoslabs; San Francisco (CA); Remoto; USD 120.000 - 160.000; Tempo pieno

Descrizione del lavoro

Binance is seeking a Marketing Manager - Central Africa to own regional marketing metrics and drive growth by leveraging regional and global resources. You will raise the bar for marketing in the region, building trust and a strong reputation among crypto communities.

Work closely with regional, global and functional teams to plan campaigns, manage affiliates, events, social media, and lifecycle programs. You will review funnel data, test insights, and report on impact to leadership in a

Competenze

• Minimum 5+ years in a similar marketing role.
• Experience with large-scale integrated campaigns and brand building.
• Experience in regional roles and familiarity with Africa markets.
• Fluency in English; French is preferred.
• Data-driven decision making with KPI focus.
• Proven ability to manage remote teams or distributed staff.

Mansioni

• Own marketing metrics to drive growth in Central Africa.
• Plan and execute regional campaigns with global resources.
• Collaborate on affiliate program design, optimization and management.
• Coordinate social media, events, and influencer activities.
• Review funnel data and implement market-specific optimizations.
• Lead quarterly regional strategy and OKRs.
• Ensure campaigns meet CSAT and brand standards.
• Partner with cross-functional teams and external agencies.

Conoscenze

Marketing leadership

Campaign management

Data analysis

Cross-functional collaboration

Remote team management

Fluent English

French language (preferred)

Strumenti

Social media analytics platforms

Affiliate program platforms

Descrizione del lavoro

Binance is a leading global blockchain ecosystem behind the world's largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, and more. Our mission is to increase the freedom of money and financial access for people around the world.

About the role:
The Marketing Manager - Central Africa role will be charged with owning marketing metrics for the region and driving growth by leveraging regional and global resources. You'll be expected to raise the bar for marketing in the region, helping Binance tell our story in a culturally relevant, accurate & consistent way, building trust and reputation in our community as well as those new to blockchain and crypto.

Responsibilities

• Own marketing metrics to drive growth in Central Africa. Be the go-to person for high-level as well as operational insights into markets and the broader continent.

• Collaborate with regional, global and functional teams on planning and executing campaigns for the Central Africa market

• Collaborate on the affiliate program design, optimization and management in the markets managed.

• Ensure that users within your purview receive relevant and hyperlocalised social media interactions within together with specialists in the team and central teams.

• Continuously raise the bar on marketing execution in the region

• Understanding of growth and integrated campaigns, conceptually be able to review funnel data and make unique changes bespoke to key markets in the portfolio.

• Ability to read and review data pertaining to markets, identify trends and quickly execute on campaigns that change the trajectory. Flag key market & competitor movements to stakeholders and leadership

• Drive quarterly marketing strategy for sub-region, OKRs and accountability tracking

• Ensure local events are executed to Binance standards and meeting CSAT goals

• Design and execute integrated campaigns, starting with strategy, brief and working on executing, measuring performance and reporting on effectiveness

• Lead insight-driven tests/experiments in market, whether on lifecycle, social or paid channels in order to drive growth or engagement

Requirements

• 5+ years of proven success in a similar role

• Comfortable operating in a dynamic, fast-moving environment often with uncertainty

• Background in marketing, including large scale integrated campaigns, brand building and team management (remote team management experience a plus)

• Experience working in regional roles and familiarity with Africa markets

• Previous experience in social media management, affiliate programs, events and influencer management a plus

• Fluency in English, French is also preferred

• Effective communicator, able to represent Binance to external stakeholders

• User-focused, data-driven approach to decision makingAble to conceptualize and manage integrated campaigns, using both in-house resources and agency partnersUnderstanding of social media and paid channels data analytics

• Entrepreneurial self-starter, high sense of ownership, able to drive agendas and execute with minimal guidance or supervision

• Additional experience in business development, partnership, government relations, strategy, startup, venture building, management consulting, or actual entrepreneurial experience is a plusBackground or interest in the fintech and crypto space preferred

Why Binance

• Shape the future of finance

• Collaborate with world-class talent in a user-centric global organization with a flat structure

• Tackle challenging projects in a fast-paced and innovative enviornment with autonomy

• Thrive in a results-driven workplace with opportunities for career growth and continuous learning

• Competitive salary and company benefits

• Remote-first, work-from-home arrangement (may vary depending on the nature of the role and team)

Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.

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We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.