Marketing Manager – Campaigns & ROI Leader

METRO; Houston (TX); On-site; USD 100,000 - 134,000; Full time

Job summary

METRO in Houston, TX seeks a Manager, Marketing to lead a multidisciplinary team and deliver integrated campaigns across traditional and digital channels. You translate requirements into strategic plans aligned with business goals and brand standards.

You will manage end-to-end campaigns, collaborate with cross-functional teams, review creative concepts, test messaging for ROI, and develop annual marketing plans while ensuring brand and accessibility compliance.

Qualifications

• Bachelor’s degree in Marketing, Communications or related field is required.
• Minimum six years in marketing/communications with at least 3 years in management.
• Strong portfolio showing measurable campaigns across channels and brand touchpoints.

Responsibilities

• Provides managerial direction and supervises direct reports.
• Manages end-to-end project execution for integrated campaigns.
• Collaborates with cross-functional teams to gather requirements and track progress.
• Develops tailored strategies for campaigns informed by market research and brand standards.
• Reviews and approves creative concepts, copy, and final materials.
• Leads testing to optimize messaging and ROI.
• Develops annual marketing plans and tracks campaign performance.
• Maintains file management standards across campaigns and assets.

Skills

Project management

Team leadership

Campaign management

Marketing strategy

Multichannel marketing

Cross-functional collaboration

Budget management

Data-driven decisions

Education

Bachelor’s degree in Marketing/Communications

Master’s degree preferred

Tools

Project management software

Social media management tools

Digital communication platforms

AI-powered creative tools

Microsoft 365

Job description

METRO in Houston, TX seeks a Manager, Marketing to lead a multidisciplinary team and deliver integrated campaigns across traditional and digital channels. You translate requirements into strategic plans aligned with business goals and brand standards.

You will manage end-to-end campaigns, collaborate with cross-functional teams, review creative concepts, test messaging for ROI, and develop annual marketing plans while ensuring brand and accessibility compliance.