Integrated Marketing Strategy Lead

Space Center Houston; Houston (TX); In loco; USD 110.000 - 120.000; Tempo pieno

Descrizione del lavoro

Space Center Houston is seeking a Manager of Integrated Marketing to translate organizational objectives into coordinated campaigns that drive engagement and revenue. The role owns integrated annual and quarterly plans, briefs, and measurement frameworks, and manages three Marketing Specialists in collaboration with Creative, Brand, Communications and UX teams.

The position requires 5+ years in marketing, leadership experience, and strong analytic capabilities to optimize paid, owned and earned

Competenze

• Bachelor's degree required.
• 5+ years of professional marketing experience, including at least two years in a supervisory role.
• Experience with marketing platforms and analytics tools such as Google Ads, Google Analytics, Google Tag Manager, Salesforce Marketing Cloud, Mailchimp or comparable platforms.
• Strong written and verbal communication skills and ability to develop clear briefs and performance narratives.
• Bilingual Spanish proficiency is a plus.

Mansioni

• Translate enterprise priorities into an integrated annual and quarterly marketing plan.
• Establish clear campaign briefs with objectives, audience, value proposition, actions, channel roles and success measures.
• Lead day-to-day planning and coordinate with Creative, Communications and UX teams.
• Develop and manage channel mix, investment recommendations and campaign sequencing across revenue and mission portfolios.
• Manage media planning and buying with agencies across traditional and digital channels.
• Set priorities for audience acquisition, lifecycle campaigns and CRM activation; guide execution and optimization.
• Maintain the integrated marketing calendar with cross-functional contributions.
• Lead cross-functional collaboration to deliver integrated outcomes and advocacy.

Conoscenze

Analytical capability

Leadership

Written & verbal communication

Collaboration

Strategic thinking

Formazione

Bachelor's degree in marketing, digital marketing, business, communications or related field

Strumenti

Google Ads

Google Analytics

Google Tag Manager

Meta advertising

Salesforce Marketing Cloud

Mailchimp

Descrizione del lavoro

Space Center Houston is seeking a Manager of Integrated Marketing to translate organizational objectives into coordinated campaigns that drive engagement and revenue. The role owns integrated annual and quarterly plans, briefs, and measurement frameworks, and manages three Marketing Specialists in collaboration with Creative, Brand, Communications and UX teams.

The position requires 5+ years in marketing, leadership experience, and strong analytic capabilities to optimize paid, owned and earned