Senior Marketing Manager - Campaigns & Growth

Metropolitan Transit Authority of Harris County; Houston (TX); In loco; USD 100.000 - 134.000; Tempo pieno

Descrizione del lavoro

Metropolitan Transit Authority of Harris County in Texas is seeking a Manager of Marketing to lead a multidisciplinary team in developing and executing integrated campaigns across traditional and digital channels. You will translate project requirements into strategic plans aligned with business goals and brand standards.

The role requires at least six years in marketing with three years in management, a strong portfolio across multiple channels, and experience in matrixed organizations.

Competenze

• Bachelor’s degree in Marketing, Communications or related field; Master’s degree preferred.
• Minimum six years in marketing, communications, digital marketing and/or campaign development; at least three years in management/supervisory roles.
• Strong portfolio showing measurable business impact across multiple channels and brand touchpoints.
• Experience in matrixed organizations and multicultural campaigns.

Mansioni

• Provides managerial direction and supervises direct report staff (training, supervising, timesheets, performance evaluations).
• Manages end-to-end project execution for integrated marketing campaigns, overseeing tasks, timelines and deliverables.
• Collaborates with cross-functional teams to gather requirements, briefs, scopes, priorities and tracking from concept to completion.
• Creates tailored marketing strategies informed by METRO services, customer insight and market research.
• Reviews and approves creative concepts, copy and final materials for brand alignment and accessibility standards.
• Leads testing to validate concepts, optimize messaging and ROI.
• Develops annual marketing plans and aligns with strategic goals; secures approvals and tracks performance.

Conoscenze

Marketing tech

Project management

Social media tools

AI tools

UX design

Audience segmentation

Campaign analytics

Microsoft 365

Communication skills

Formazione

Bachelor’s degree in Marketing

Bachelor’s degree in Communications

Master’s degree preferred

Descrizione del lavoro

Metropolitan Transit Authority of Harris County in Texas is seeking a Manager of Marketing to lead a multidisciplinary team in developing and executing integrated campaigns across traditional and digital channels. You will translate project requirements into strategic plans aligned with business goals and brand standards.

The role requires at least six years in marketing with three years in management, a strong portfolio across multiple channels, and experience in matrixed organizations.