MARKETING MANAGER - BUCKNELL UNIVERSITY

Chartwells Higher Education Dining Services; Lewisburg (Union County); On-site; USD 65,000 - 75,000; Full time

Benefits offered by this job

Medical

Dental

Vision

401k

PTO

Paid Time Off

Job summary

Chartwells Higher Education is seeking a Marketing Manager at Bucknell University in Lewisburg, PA. This on-site, full-time role focuses on driving campus dining program success through innovative marketing plans and student engagement strategies.

You will develop promotional campaigns, manage budgets, and collaborate with operations, culinary, and retail teams to improve guest satisfaction and revenue. A data-driven approach and strong communication are essential.

Qualifications

• Bachelor’s degree in Marketing or related field.
• 3+ years in marketing, with B2C program development; B2B a plus.
• Ability to collaborate with operations, culinary, retail, merchandising, and client relations.

Responsibilities

• Develop and manage an annual marketing plan and budget for the campus.
• Create promotions and campaigns to boost sales across dining operations.
• Maintain regular communications with clients and campus community.
• Conduct and analyze consumer research, market conditions, and competitor information.
• Manage the dining brand’s digital strategy and online presence.
• Coordinate feedback programs and analyze results to improve services.

Skills

Marketing

Social media

Public speaking

MS Office

Education

Bachelor’s degree in Marketing or related field

Tools

Adobe Creative Suite

Job description

Location: BUCKNELL UNIVERSITY - LEWISBURG, PA

Salary: $65,000 - $75,000

Other Forms of Compensation: Medical, Dental, Vision, 401k, PTO

At over 300 college & universities around the country, Chartwells Higher Education is re-inventing the on-campus dining experience. We are challenging the norm and setting new standards by investing in high-tech, food-infused social spaces that bring people together to promote meaningful relationships and interactions. We are food-forward difference makers, bound together by a desire to feed hungry minds and prepare students for success.

We are seeking hungry, humble and smart associates who are looking to join and grow with a diverse organization. We invite you to start your career journey with us and look forward to hearing from you.

Job Summary

As a Marketing Manager at Bucknell University with Chartwells Higher Education, you will play a pivotal role in driving our campus dining program's success. This opportunity allows you to creatively engage with the student community, demonstrating your knowledge of Generation Z and Centennial marketing strategies to improve guest happiness and revenue. Your efforts will help craft an engaging and inclusive dining experience that aligns with our dedication to fresh, local, and nutritious meals.

This is a full-time on-site position.

Key Responsibilities

• Develop and manage an annual marketing plan and budget for the entire campus, ensuring the achievement of sales goals across meal plans, retail, residential, and catering operations


• Develop and implement innovative promotions and awareness campaigns to boost sales in resident dining, retail, catering, concessions, and summer camps/conferences


• Maintain regular communications with clients and the campus community on a daily, weekly, and monthly basis


• Conduct and analyze consumer research, market conditions, and competitor information to inform marketing strategies


• Manage and complete the dining brand’s digital strategy


• Coordinate consumer feedback programs and analyze results to improve services


• Establish and maintain merchandising standards


• Present to various campus departments and student groups throughout the year


• Collaborate with campus departments on ongoing and new campaigns


• Supervise Student Success interns or sales ambassador teams


• Coordinate and complete training and engagement programs for associates


• Report on return on investment and key performance metrics


• Develop vision plans and conduct quarterly client and collaborator presentations


• Other duties as assigned, including supporting satellite campuses or regional marketing efforts, which may require occasional evening, late night, and/or weekend availability

Preferred Qualifications

• Bachelor’s degree in Marketing, Culinary, Hospitality, or Hotel Management or equivalent experience


• Minimum of three years in marketing, with experience in B2C program development, and ideally B2B marketing


• Ability to collaborate with various internal functions, including operations, culinary, retail, merchandising, and client relations


• Strong organizational, time management, and communication skills, both verbal and written


• Ability to present to large groups


• Proficiency in Microsoft Office Suite: PowerPoint, Word, and Excel


• Experience with social media tactics to improve brand awareness


• Graphic design skills using Adobe Creative Suite are a plus

Chartwells Higher Education is a member of Compass Group USA

Compass Group is an equal opportunity employer. At Compass, we are committed to treating all Applicants and Associates fairly based on their abilities, achievements, and experience without regard to race, national origin, sex, age, disability, veteran status, sexual orientation, gender identity, or any other classification protected by law.

Qualified candidates must be able to perform the essential functions of this position satisfactorily with or without a reasonable accommodation. Disclaimer: this job post is not necessarily an exhaustive list of all essential responsibilities, skills, tasks, or requirements associated with this position. While this is intended to be an accurate reflection of the position posted, the Company reserves the right to modify or change the essential functions of the job based on business necessity. We will consider for employment all qualified applicants, including those with a criminal history (including relevant driving history), in a manner consistent with all applicable federal, state, and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, and the New York Fair Chance Act.

Applications are accepted on an ongoing basis.

Chartwells Higher Ed maintains a drug-free workplace.

Associates at Chartwells Higher Ed are offered many fantastic benefits.

• Medical


• Dental


• Vision


• Life Insurance/ AD


• Disability Insurance


• Retirement Plan


• Paid Time Off


• Holiday Time Off (varies by site/state)


• Associate Shopping Program


• Health and Wellness Programs


• Discount Marketplace


• Identity Theft Protection


• Pet Insurance


• Commuter Benefits


• Employee Assistance Program


• Flexible Spending Accounts (FSAs)


• Paid Parental Leave


• Personal Leave

Associates may also be eligible for paid and/or unpaid time off benefits in accordance with applicable federal, state, and local laws. For positions in Washington State, Maryland, or to be performed Remotely, click here or copy/paste the link below for paid time off benefits information.

https://www.compass-usa.com/wp-content/uploads/2023/08/2023_WageTransparency_ChartwellsHED.pdf

Certain positions may require Florida Level 2 background screening. Details:

https://info.flclearinghouse.com/