MARKETING MANAGER - BUCKNELL UNIVERSITY (ON-SITE)

Compass Group USA; Lewisburg (Union County); On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k) plan

Paid Time Off

Retirement Plan

Holiday Time Off

Associate Shopping Program

Health & Wellness Programs

Discount Marketplace

Identity Theft Protection

Pet Insurance

Employee Assistance Program

FSAs

Personal Leave

Job summary

Bucknell University, via Chartwells Higher Education, seeks a Marketing Manager on-site to lead campus marketing initiatives and drive revenue through student-focused campaigns. You will craft engaging programs that align with fresh, local, nutritious dining, guiding promotions across meal plans, retail, catering, and events.

The role requires 3+ years in marketing, collaboration across campus functions, and strong presentation and digital strategy skills.

Qualifications

• Bachelor's degree in Marketing, Culinary, Hospitality, or Hotel Management or equivalent experience.
• Minimum of three years in marketing, with experience in B2C program development, and ideally B2B marketing.
• Ability to collaborate with operations, culinary, retail, merchandising, and client relations.
• Strong organizational, time management, and communication skills, both verbal and written.
• Proficiency in Microsoft Office Suite: PowerPoint, Word, and Excel.

Responsibilities

• Develop and manage an annual marketing plan and budget for the entire campus, ensuring sales goals across meal plans, retail, residential, and catering.
• Develop and implement innovative promotions and campaigns to boost sales in resident dining, retail, catering, concessions, and camps.
• Maintain regular communications with clients and the campus community on a daily, weekly, and monthly basis.
• Conduct and analyze consumer research, market conditions, and competitor information to inform strategies.
• Manage the dining brand's digital strategy and merchandising standards.
• Coordinate feedback programs and analyze results to improve services.
• Present to campus departments and student groups; collaborate on campaigns.
• Supervise Student Success interns or sales ambassador teams and coordinate training.
• Report on ROI and KPI metrics; develop vision plans and quarterly presentations.

Skills

Organizational skills

Time management

Communication skills

Public speaking

Microsoft Office Suite

Social media marketing

Adobe Creative Suite (design)

Education

Bachelor's degree in Marketing, Culinary, Hospitality, or Hotel Management or equivalent

Tools

Adobe Creative Suite

Job description

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MARKETING MANAGER - BUCKNELL UNIVERSITY (ON-SITE)

Location: BUCKNELL UNIVERSITY - LEWISBURG, PA

Other Forms of Compensation: Medical, Dental, Vision, 401k, PTO

At over 300 college & universities around the country,Chartwells Higher Education is re-inventing the on-campus dining experience. We are challenging the norm and setting new standards by investing in high-tech, food-infused social spaces that bring people together to promote meaningful relationships and interactions. We are food-forward difference makers, bound together by a desire to feed hungry minds and prepare students for success.

We are seeking hungry, humble and smart associates who are looking to join and grow with a diverse organization. We invite you to start your career journey with us and look forward to hearing from you.

Job Summary

As a Marketing Manager at Bucknell University with Chartwells Higher Education, you will play a pivotal role in driving our campus dining program's success. This opportunity allows you to creatively engage with the student community, demonstrating your knowledge of Generation Z and Centennial marketing strategies to improve guest happiness and revenue. Your efforts will help craft an engaging and inclusive dining experience that aligns with our dedication to fresh, local, and nutritious meals.

This is a full-time on-site position.

Key Responsibilities:

• Develop and manage an annual marketing plan and budget for the entire campus, ensuring the achievement of sales goals across meal plans, retail, residential, and catering operations
• Develop and implement innovative promotions and awareness campaigns to boost sales in resident dining, retail, catering, concessions, and summer camps/conferences
• Maintain regular communications with clients and the campus community on a daily, weekly, and monthly basis
• Conduct and analyze consumer research, market conditions, and competitor information to inform marketing strategies
• Manage and complete the dining brand's digital strategy
• Coordinate consumer feedback programs and analyze results to improve services
• Establish and maintain merchandising standards
• Present to various campus departments and student groups throughout the year
• Collaborate with campus departments on ongoing and new campaigns
• Supervise Student Success interns or sales ambassador teams
• Coordinate and complete training and engagement programs for associates
• Report on return on investment and key performance metrics
• Develop vision plans and conduct quarterly client and collaborator presentations
• Other duties as assigned, including supporting satellite campuses or regional marketing efforts, which may require occasional evening, late night, and/or weekend availability

Preferred Qualifications:

• Bachelor's degree in Marketing, Culinary, Hospitality, or Hotel Management or equivalent experience
• Minimum of three years in marketing, with experience in B2C program development, and ideally B2B marketing
• Ability to collaborate with various internal functions, including operations, culinary, retail, merchandising, and client relations
• Strong organizational, time management, and communication skills, both verbal and written
• Ability to present to large groups
• Proficiency in Microsoft Office Suite: PowerPoint, Word, and Excel
• Experience with social media tactics to improve brand awareness
• Graphic design skills using Adobe Creative Suite are a plus

Chartwells Higher Education is a member of Compass Group USA

Compass Group is an equal opportunity employer. At Compass, we are committed to treating all Applicants and Associates fairly based on their abilities, achievements, and experience without regard to race, national origin, sex, age, disability, veteran status, sexual orientation, gender identity, or any other classification protected by law.

Qualified candidates must be able to perform the essential functions of this position satisfactorily with or without a reasonable accommodation. Disclaimer: this job post is not necessarily an exhaustive list of all essential responsibilities, skills, tasks, or requirements associated with this position. While this is intended to be an accurate reflection of the position posted, the Company reserves the right to modify or change the essential functions of the job based on business necessity. We will consider for employment all qualified applicants, including those with a criminal history (including relevant driving history), in a manner consistent with all applicable federal, state, and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, and the New York Fair Chance Act.

Applications are accepted on an ongoing basis.

Chartwells Higher Ed maintains a drug-free workplace.

Associates at Chartwells Higher Edare offered many fantastic benefits.

• Medical
• Vision
• Life Insurance/ AD
• Disability Insurance
• Retirement Plan
• Paid Time Off
• Holiday Time Off (varies by site/state)
• Associate Shopping Program
• Health and Wellness Programs
• Discount Marketplace
• Identity Theft Protection
• Pet Insurance
• Employee Assistance Program
• Flexible Spending Accounts (FSAs)
• Personal Leave

Associates may also be eligible for paid and/or unpaid time off benefits in accordance with applicable federal, state, and local laws. For positions in Washington State, Maryland, or to be performed Remotely, click here or copy/paste the link below for paid time off benefits information.