Growth Marketing Manager, Web Experience (R6101)

Lever, Inc.; Dallas (TX); Hybrid; USD 120,000 - 180,000; Full time

Job summary

Shield AI in San Mateo / Dallas is seeking a Growth Marketing Manager, Web Experience to own digital user journeys and content across key audiences. You will optimize pages, build new experiences, and partner with design, product marketing, and agencies to communicate Shield AI’s mission and impact.

You will translate campaigns and product goals into effective web experiences, use WordPress, and apply UX judgment to improve navigation, content hierarchy, and conversions while embracing

Qualifications

• 4+ years of experience in web experience, digital experience, web production, UX/content strategy, or a related field.
• Hands-on experience managing and publishing content in WordPress or a comparable CMS.
• Comfort working with AI-enabled tools for design, content, prototyping, development, or workflow acceleration.
• Excellent project management skills with the ability to manage multiple web updates, launches, and stakeholder requests.
• Strong UX judgment with the ability to structure clear, intuitive digital journeys for multiple audience personas.
• Strong writing, editing, and content organization skills.

Responsibilities

• Own UX and content journeys across Shield AI for key audiences, including customers, partners, policymakers, recruits, media, and industry stakeholders.
• Maintain, update, and improve existing website pages to ensure content accuracy, strong UX, and alignment with business priorities.
• Build new web pages and digital experiences in partnership with our web agency and internal stakeholders.
• Translate campaign, product, recruiting, and communications goals into clear, effective web experiences.
• Use WordPress to create, edit, QA, and publish website content.
• Partner with Product Marketing, Communications, Creative, Recruiting, and business stakeholders to develop web content and page structures.
• Apply strong UX judgment to improve navigation, page flow, content hierarchy, conversion paths, and audience engagement.
• Use AI-enabled design and development workflows to accelerate ideation, prototyping, page production, and content refinement.
• Coordinate with agency partners on web design, development, maintenance, SEO, analytics, and technical improvements.
• Monitor web performance and user behavior to identify opportunities for content, UX, and conversion improvements.
• Ensure website updates meet brand, quality, accessibility, and performance standards.

Job description

Shield AI is a venture-backed defense-tech company with the mission of protecting service members and civilians with intelligent systems. Its products include Hivemind autonomy software, V-BAT and X-BAT aircraft, and Aechelon simulation and synthetic reality technologies. With offices and facilities across the U.S., Europe, the Middle East, and Asia-Pacific, Shield AI’s technology actively supports operations worldwide. For more information, visit www.shield.ai. Follow Shield AI on LinkedIn, X, Instagram, and YouTube.

Shield AI is seeking a Growth Marketing Manager, Web Experience to own our digital user experience and content journeys across Shield AI for key audience personas. This role will maintain and improve existing pages, build new digital experiences, and partner with our web agency, internal design team, business stakeholders and product marketers to create high-quality web experiences that clearly communicate Shield AI’s mission, products, and impact.

What you'll do:

• Own UX and content journeys across Shield AI for key audiences, including customers, partners, policymakers, recruits, media, and industry stakeholders.
• Maintain, update, and improve existing website pages to ensure content accuracy, strong UX, and alignment with business priorities.
• Build new web pages and digital experiences in partnership with our web agency and internal stakeholders.
• Translate campaign, product, recruiting, and communications goals into clear, effective web experiences.
• Use WordPress to create, edit, QA, and publish website content.
• Partner with Product Marketing, Communications, Creative, Recruiting, and business stakeholders to develop web content and page structures.
• Apply strong UX judgment to improve navigation, page flow, content hierarchy, conversion paths, and audience engagement.
• Use AI-enabled design and development workflows to accelerate ideation, prototyping, page production, and content refinement.
• Coordinate with agency partners on web design, development, maintenance, SEO, analytics, and technical improvements.
• Monitor web performance and user behavior to identify opportunities for content, UX, and conversion improvements.
• Ensure website updates meet brand, quality, accessibility, and performance standards.

Required qualifications:

• 4+ years of experience in web experience, digital experience, web production, UX/content strategy, or a related field.
• Basic understanding of HTML, CSS, design systems, or front-end development workflows.
• Excellent project management skills with the ability to manage multiple web updates, launches, and stakeholder requests.
• Comfort working with AI-enabled tools for design, content, prototyping, development, or workflow acceleration.
• Hands-on experience managing and publishing content in WordPress or a comparable CMS.
• Strong UX judgment with the ability to structure clear, intuitive digital journeys for multiple audience personas.
• Experience building, maintaining, and improving website pages in partnership with designers, developers, agencies, and internal stakeholders.
• Strong understanding of web content best practices, page hierarchy, SEO fundamentals, accessibility, and conversion optimization.
• Excellent project management skills with the ability to manage multiple web updates, launches, and stakeholder requests.
• Strong writing, editing, and content organization skills.

Preferred qualifications:

• Experience in aerospace, defense, national security, advanced technology, or B2B technology.
• Experience working with web agencies or external development partners.
• Familiarity with analytics tools, heatmapping, A/B testing, SEO platforms, or web performance reporting.

This is an in-office / hybrid position based in either San Mateo, San Diego, Dallas, TX or Washington, DC

Compensation range for in-office San Mateo, CA is $144 - $216K

Compensation ranges for San Diego, DC, and Dallas can be found below

$120,000 - $180,000 a year

Full-time regular employee offer package:

Pay within range listed + Bonus + Benefits + Equity

Temporary employee offer package:

Pay within range listed above + temporary benefits package (applicable after 60 days of employment)

Salary compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, licenses and certifications, and specific work location. All offers are contingent on a cleared background and possible reference check. Military fellows and part-time employees are not eligible for benefits. Please speak to your talent acquisition representative for more information.

Shield AI is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed toequal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, marital status, disability, gender identity or Veteran status. If you have a disability or special need that requires accommodation, please let us know.