Marketing Manager, Atria Books

Simon and Schuster Books; New York (NY); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Medical, dental, vision

401(k) plan

Life insurance

Tuition assistance

Broad Based Ownership program

Job summary

Simon & Schuster US is seeking a Marketing Manager for Atria Books to lead campaigns across memoirs and nonfiction, plus thriller titles. You will guide digital marketing, influencer partnerships and brand initiatives to maximize reach. A strong track record in creating successful campaigns is essential.

The role partners with authors, editors, sales and publicity to craft campaigns, build audience engagement and drive sales across platforms. 5+ years in book marketing required.

Qualifications

• 5+ years of experience in book publishing or marketing.
• Strong interest in nonfiction and thriller titles.
• Excellent written, verbal communication and presentation skills.
• Highly organized with ability to manage multiple campaigns.
• Proven success in digital marketing and social media campaigns.
• Proficient with MS Word, PowerPoint and Excel.
• Bachelor's degree or equivalent professional experience.

Responsibilities

• Lead digital marketing initiatives across paid media, social, email, influencer programs and more.
• Develop campaign concepts and creative briefs with internal and external partners.
• Partner with authors and agents on strategy, platform growth and reader engagement.
• Build toolkits to engage nonfiction communities.
• Collaborate with Editorial, Publicity, Sales and Publishing teams to align strategy.
• Create marketing plans with target audiences, channels and partnerships.
• Manage campaign budgets, timelines and external vendors.
• Track performance and market trends; optimize strategies.
• Test new platforms and technologies to evolve launches.
• Support seasonal planning, sales meetings and imprint-wide initiatives.

Skills

Digital marketing

Campaign management

Social media

Brand management

Project management

Communication

Microsoft Word

PowerPoint

Excel

Education

Bachelor's degree

Job description

Simon & Schuster was named to Forbes magazine list of America's Best Mid-Size Employers 2022. Simon & Schuster is a global leader in general interest publishing, dedicated to providing the best in fiction and nonfiction for readers of all ages, and in all printed, digital and audio formats. Its distinguished roster of authors includes many of the world’s most popular and widely recognized writers, and winners of the most prestigious literary honors and awards. It is home to numerous well‑known imprints and divisions such as Simon & Schuster, Scribner, Atria Books, Gallery Books, Pocket Books, Adams Media, Simon & Schuster Children’s Publishing and Simon & Schuster Audio and international companies in Australia, Canada, India and the United Kingdom, and proudly brings the works of its authors to readers in more than 200 countries and territories. For more information visit our website at www.simonandschuster.com.

Atria Books is currently seeking a Marketing Manager.

Our team is a dynamic, diverse, creative group committed to our authors and to publishing their books for maximum impact.

Atria publishes a range of bestselling, and award‑winning fiction and nonfiction from authors including Colleen Hoover, Allen Levi, Brad Thor, Hannah Grace, Janet Evanovich, Vince Flynn, Zakiya Dalila Harris, Fredrik Backman, Lisa Jewell, Charlamagne Tha God, Taylor Jenkins Reid, Reyna Grande, Rebecca Serle, William Kent Krueger, and many more.

This role will focus on promoting memoirs, history, political and other nonfiction titles across categories, as well as major brand and fiction authors focusing on thrillers. We are looking for someone with 5 or more years of experience in book marketing who has a proven record of creating successful traditional and innovative campaigns for both fiction and nonfiction titles.

Key Responsibilities

• Lead digital marketing initiatives across paid media, social platforms, email, influencer and creator programs, online communities, and emerging channels.
• Develop campaign concepts and creative briefs in partnership with internal teams and external partners.
• Partner with authors and agents on campaign strategy, platform growth, and reader engagement.
• Build strategic toolkits to engage communities across nonfiction categories.
• Collaborate with Editorial, Publicity, Sales, Publishing, and other teams to align strategy and execution.
• Create customized marketing plans that identify target audiences, key messages, channels, partnerships, and opportunities to drive awareness, engagement, and sales.
• Manage campaign budgets, paid media, timelines, and external vendors.
• Track campaign performance and market trends, using insights to optimize strategy.
• Test new platforms, technologies, and audience‑development strategies to evolve book launches.
• Support seasonal planning, sales presentations, launch meetings, and imprint‑wide marketing initiatives.

Qualifications

• 5+ years of experience in book publishing, marketing, brand management, or equivalent.
• Strong knowledge and genuine interest in nonfiction and thriller titles.
• Excellent written, verbal communication and presentation skills, with the ability to communicate effectively with authors, agents, colleagues, and external partners.
• Highly organized project manager who can prioritize competing deadlines and manage multiple campaigns simultaneously.
• Keen attention to detail.
• Must be well‑organized and able to prioritize and meet deadlines under pressure.
• Proven success in digital marketing, social media campaigns, and social media outreach.
• Must be a creative and strategic thinker, as well as assertive and persuasive.
• Proficiency with Microsoft Word, PowerPoint, Excel.
• Bachelor's degree or equivalent professional experience.

What Success Looks Like

The successful Marketing Manager will bring together creativity, audience insight, and disciplined execution to create campaigns that make Atria’s books stand out. They will be a trusted partner to authors and colleagues, an advocate for experimentation and innovation, and a marketer who understands how to turn a book’s unique strengths into meaningful connections with readers.

Simon & Schuster US is an equal opportunity employer (EOE) including disability/vet. At Simon & Schuster US, the spirit of inclusion feeds into everything that we do. From employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Simon & Schuster US is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.

The hiring salary range for this position applies to New York City, California, Colorado, Washington state, and most other geographies. Starting pay for the successful applicant depends on a variety of job‑related factors, including but not limited to geographic location, market demands, experience, training, and education. The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage, disability benefits, tuition assistance program and PTO or, if applicable. Additionally, employees have access to our industry‑first, Broad Based Ownership program, which makes all employees partners in our shared success.

Candidates hired for this or any other posted Simon & Schuster role will be employees of Simon & Schuster, LLC, subject to all policies, including the Workplace Privacy Notice, and eligible solely for the benefits plans thereof.