Marketing Manager (54427)

SWAN Electric, Plumbing, Heating & Air; Sunnyvale (TX); On-site; USD 75,000 - 100,000; Full time

Benefits offered by this job

401(k)

Medical/Dental/Vision

Paid Time Off

Job summary

SWAN Electric, Plumbing, Heating & Air is looking for a Marketing Manager to join their team in Sunnyvale, Texas. This role involves developing and executing impactful marketing campaigns, managing brand identity, and collaborating with cross-functional teams to drive revenue.

The ideal candidate will have a minimum of 3 years' experience in local marketing, a strong understanding of marketing practices, and exceptional communication skills. The position offers a competitive salary and benefits including a 401(k) and medical plans.

Qualifications

• 3+ years of experience in local marketing, brand or marketing management.
• Proven track record of developing and executing marketing plans.
• Strong understanding of marketing best practices.

Responsibilities

• Drive awareness and sales of services and products.
• Manage customer-facing brand collateral and profiles.
• Create web content optimized for SEO.

Skills

Local marketing

Brand management

Paid advertising management

SEM/SEO

Content creation

Education

Bachelor's degree in marketing or related field

Tools

Google Analytics

Email marketing software

Marketing automation tools

Job description

Job Overview

We are seeking a strategic and energetic Marketing Manager to join Swan Heating, Plumbing, and Air Conditioning. In this role, you will be responsible for developing and executing impactful marketing campaigns for Swan. You will work closely with brand managers and the parent company’s marketing team to drive brand awareness, increase product interest, generate leads, present on marketing performance, and increase revenue. Your responsibility will include managing local production, creating content, managing public image, supporting integrations of marketing technology, and deploying campaigns that support brand goals. A can-do attitude, sense of urgency, and willingness to learn and try new things is critical.

Responsibilities

• Drive awareness and sales of the services and products offered.
• Manage all customer-facing brand collateral and profiles including social accounts, business directories, websites, advertisements, and print material.
• Reinforce brand identity through the creation and publishing of high-quality and engaging content.
• Create web content that follows best practices for Search Engine Optimization.
• Collaborate with brand and corporate personnel to create and manage review solicitation and response workflows.
• Create and manage email campaigns to support business needs within brands.
• Stay up to date on the relevant industry, macroeconomic, and weather trends influencing assigned brands and subsequent business opportunities/performance.
• Manage and execute a variety of marketing programs, including partnerships, sponsorships, community events, and local marketing initiatives.
• Create marketing materials and collateral to support sales and service initiatives within brands and their respective markets.
• Manage vendor relationships, budgets and scheduling for marketing activities.
• Work with accounting and internal management to ensure tracking of critical metrics.
• Gather, analyze and report on marketing activities & KPIs.
• Complete regular competitive analysis for top market competitors.

Qualifications

• 3+ years of experience in local marketing, brand or marketing management, paid advertising management, including a working knowledge of SEM/SEO.
• Proven track record of successfully developing and executing marketing plans that drive measurable results.
• Strong understanding of marketing best practices, including campaign development, lead generation, branding, pricing, ad trafficking, and attribution.
• Excellent written and verbal communication, interpersonal, and organizational skills.
• Ability to effectively manage time, work independently and manage multiple projects simultaneously.
• Ability to advise or drive design and production strategy for display, print, and video advertising.
• Data-driven approach to decision making, with experience in campaign analytics and reporting.
• Experience collaborating with cross-functional teams, including sales and operations.
• Proficiency in marketing automation and CRM tools.
• Experience with Google Analytics and working knowledge of Google Ad Suite.
• Bachelor's degree in marketing or a related field.

Preferred Qualifications

• Home services industry experience.
• Experience managing local business profiles (Google Business Profile, Angi’s, Yelp).
• Traditional advertising and media planning experience.
• Experience using design software and editing tools (Adobe, Canva).
• Experience using email marketing software (Mailchimp, Constant Contact, Marketo).
• Experience implementing tracking code & campaign attribution methods.

Salary

Salary Range: $75,000.00 - $100,000.00 per year

Type

Full-time Exempt.

Benefits

• 401(k)
• Medical/Dental/Vision
• Paid Time Off

Schedule

Monday – Friday 8:00am – 5:00pm