Marketing Manager Brea, CA

Champions Group; Brea, Northern (CA, KY); Hybrid; USD 125,000 - 140,000; Full time

Job summary

Champions Group in Brea, CA is seeking a Marketing Manager to drive performance for the West Division. You will lead omni-channel campaigns, collaborate with operations and agencies, and deliver measurable growth across brands from local to national exposure.

The role focuses on demand generation, revenue impact, and brand awareness with strong emphasis on analytics and reporting. This position is 100% in-office in Brea, requiring close collaboration with senior leadership and cross-functional

Qualifications

• Bachelor’s degree in Marketing, Business, or related field (MBA a plus).
• 5+ years of marketing experience with proven strategy execution and partner relationships.
• Experience in home services or consumer service industries preferred.
• Digital marketing expertise across channels, with strong metrics and reporting.

Responsibilities

• Develop tailored omni-channel marketing plans for the brand and service lines.
• Collaborate with agencies, creative, and digital teams to drive leads and revenue.
• Lead cross-functional campaigns across digital, direct mail, TV, radio, SMS, sponsorships, and hyper-local marketing.
• Provide weekly performance insights and recommendations to leadership.

Skills

Marketing strategy

Lead generation

Digital marketing

Analytics & reporting

Excel proficiency

Communication

Project management

Team leadership

Education

Bachelor’s degree in Marketing/Business

MBA (a plus)

Tools

Microsoft Excel

AI tools (ChatGPT/Copilot)

Job description

Seeking out a performance driven Marketing Manager to drive results for our West Division. This role will evaluate performance across West brands and drive day to day marketing for our largest brand . Based on performance and business needs the role is expected to expand and may support additional brands.

Position Overview

• Lead and execute localomni-channelmarketing initiatives focused on demand generation, campaign execution, operational alignment, and brand growth.
• Partner closely with operation leaders, agency partners, creative teams, and digital marketing teams to drive leads, revenue, and brand awareness.
• Thrive in a fast-paced, high-volume marketing environment.
• Weekly reports and insights on West brands toidentifyearly opportunities and risks.
• Reports into Director, Marketing for West Division

Responsibilities

• Develop marketing plans/strategies: You will be responsible for crafting tailored omni-channel marketing plans that cater to the unique needs of the brand as well as the various service lines. In partnership with our Campaign Development and Digital marketing team, you will build plans that drive revenue with special focus on new customer acquisition.
• Digital marketing expertise: You will work with the digital marketing agencies to optimize PPC, LSA, retargeting, and other digital marketing tactics.
• Expert in assigned brand: Be the foremost expert in the brands' needs, business goals, opportunities, and challenges, including the competitive market.
• Leadership Collaboration & Brand Communication: Partner closely with General Managers and operational leaders as the brand’s go-to marketing expert, leading regular meetings, aligning marketing strategies with business goals, and providing performance insights and recommendations to leadership.
• Cross-functional Collaboration: Collaborate across departments to plan, launch, and measure lead generation campaigns across digital, direct mail, TV, radio, SMS, sponsorships, and hyper-local marketing. Ability to evaluate against marketing objectives.
• Marketing Generalist- Comfortable working with marketing experts in every discipline and able to translate strategies to operational teams to understand the purpose and benefit of programs.
• Data Analysis & Insights: Continuously monitor and analyze the performance of the brand and marketing campaigns with a highly detail-oriented, analytical approach. Leverage advanced Excel skills and AI-powered tools to surface insights, and translate data into clear, actionable recommendations that drive measurable results.
• Weekly reporting: Evaluate West performance identifying opportunities and risks.
• Budget Management & Planning- Develop marketing plans and budgets, continually monitoring results to drive incremental phone calls and web leads.
• Vendor/Agency Management- Build and maintain strong relationships with external agencies, vendors, and media partners to ensure successful campaign execution.
• Team Leadership & Team Player: Be an integral part of the marketing leadership and collaborate with cross-functional team members to create and deploy best-in-class marketing programs.

Qualifications

• Bachelor’s Degree in Marketing, Business, or a related field with ability to develop strategies and execution plans (MBA a plus).
• 5+ years of overall marketing experience, with a proven track record of developing and executing successful marketing strategies as well as experience developing partner relationships.
• Experience in home services, HVAC, plumbing, electrical, retail, multi-location, or consumer service industries strongly preferred.
• In-depth digital marketing experience with experience across digital marketing channels, fluency in digital metrics, attribution, and performance reporting.
• Strong understanding of local marketing and lead generation strategies.
• Experience managing multiple campaigns and priorities simultaneously.
• Strong analytical and reporting skills.
• Excellent communication, organizational, and project management skills.
• Ability to thrive in a fast-paced, high-accountability environment.
• Advanced proficiency in Microsoft Excel for data analysis, reporting, and performance modeling (pivot tables, complex formulas, dashboards). Comfort leveraging AI tools (e.g., ChatGPT, Copilot, or similar) to accelerate insight generation and reporting efficiency is strongly preferred.
• Proven track record of driving measurable marketing results; candidates should be prepared to discuss specific examples during the interview process, including how their efforts directly impacted lead generation, revenue, or brand growth.
• Experience working within a platform, franchise, or multi-brand environment is a plus — familiarity with managing marketing across multiple locations or sister brands is highly valued.

Pay Range

$125,000 - $140,000 USD

This role is 100% in-office, located in Brea, CA. By selecting yes, you acknowledge that you currently reside within reasonable commuting distance of Brea, CA and can fulfill our in-office requirement of five days per week, with or without a reasonable accommodation, and without financial relocation assistance. * Select...

About Champions Group:

Champions Group is a nationwide leading provider of essential home services specializing in heating, air conditioning and plumbing services. With the mission to maintain long term relationships with its customers, Champions Group is dedicated to delivering timely, high-quality services across a comprehensive suite of HVAC, plumbing and electrical products. Champions Group Holdings includes brands from across the country, including Adeedo!, ASI, Bee's Plumbing, Bell Brothers, Fetch-A-Tech, HELP, Hobaica, Howard Air, JW Plumbing Heating and Air, Lex Cooling, Heating, Plumbing & Electrical, M and M Heating, Cooling, Plumbing & Electrical, McAfee Heating and Air, Moore Home Services, ProSkill Services, Scottsdale Air, Seatown Electric, Plumbing, Heating & Air, Service Champions, Service Wizard, Sierra Air, Swan Plumbing, Heating & Air Conditioning and Timo’s Air Conditioning & Heating.

We are an equal opportunity employer committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic outlined by federal, state, or local laws. Additionally, we will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the California Fair Chance Act and the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance.