Marketing Manager

Linchpin Solutions, Inc.; Washington (District of Columbia); Remote; USD 80,000 - 120,000; Full time

Job summary

An established industry player is seeking a Senior Marketing Manager to drive impactful marketing strategies and campaigns. This role involves collaborating with cross-functional teams to enhance brand awareness and achieve business objectives, particularly in the defense sector. The ideal candidate will possess extensive experience in marketing to DoD customers, showcasing strong analytical and strategic thinking skills. Join a forward-thinking organization that values creativity and offers a supportive environment for professional growth. If you are passionate about making a difference in the marketing landscape, this opportunity is perfect for you.

Benefits

Health, dental, and vision insurance

401(k) plan with company matching

Flexible Spending Accounts (FSA)

Company-funded disability and life insurance

Paid time off (PTO)

Employee Assistance Program (EAP)

Educational assistance

Parental leave

Qualifications

• 7+ years of experience in marketing to DoD customers.
• Strong data analysis skills to interpret market trends and campaign performance.

Responsibilities

• Develop and execute comprehensive marketing strategies.
• Oversee marketing campaigns and analyze market trends.

Skills

Strategic Thinking

Analytical Skills

Communication Skills

Creativity

Digital Marketing Expertise

Critical Thinking Skills

Presentation Skills

Education

Bachelor's Degree in Marketing

Tools

Microsoft Office

HTML

Java

SharePoint

Job description

Description

If you are looking for an exciting career opportunity in the IT, engineering, software development, logistics, and project management fields, Linchpin Solutions is the place to be! We are currently hiring for a dynamic and experienced Senior Marketing Manager.

Work Schedule: Fully remote but must be located within the DC, Maryland, Northern Virginia area. Up to 10% CONUS travel is required.

Role Overview:

The Marketing Manager is responsible for developing and executing comprehensive marketing strategies, overseeing marketing campaigns, analyzing market trends, and collaborating with cross-functional departments to achieve business goals, often requiring a deep understanding of the target audience and market dynamics to drive brand awareness and sales growth; they typically lead the strategic direction of marketing initiatives.

General Skillset

• Experience with Microsoft Office
• Verbal and written communication skills
• Ability to work both collaboratively and individually
• Critical Thinking Skills
• Ability to give presentations and briefings as needed

Specific Skillset

• Strategic Planning: Crafting and implementing long-term marketing strategies aligned with company objectives, including market research, competitor analysis, and target audience identification.
• Defense Industry Marketing: Leverage knowledge of marketing within the Defense Industry and to DoD customers.
• Campaign Management: Overseeing the development, execution, and monitoring of marketing campaigns across various channels (digital, social media, print, trade shows and events, etc.) to achieve business objectives and drive growth.
• Budget Management: Managing marketing budgets and timelines, allocating resources effectively, and tracking ROI on marketing initiatives.
• Brand Positioning: Maintaining and enhancing brand image through consistent messaging and positioning across all marketing materials.
• Market Analysis: Analyzing market trends, customer insights, and competitor activity to inform sales and marketing decisions.
• Collaboration: Working closely with other departments like sales, product development, and customer service to align marketing efforts with business goals.
• Performance Measurement: Tracking key marketing metrics, analyzing campaign results, and making data-driven adjustments.
• Relationships: Building and maintaining strong relationships with key stakeholders, including customers, partners, and industry influencers.

Requirements

Education & Certifications

• Bachelor's Degree in Marketing or a related field.

Experience Requirements

• 7+ years of experience in marketing to DoD customers.
• Strategic Thinking: Ability to develop comprehensive marketing plans with a long-term vision.
• Analytical Skills: Strong data analysis skills to interpret market trends and campaign performance.
• Communication Skills: Excellent written and verbal communication to convey marketing strategies and collaborate with internal and external stakeholders.
• Creativity: Ability to develop innovative marketing campaigns that resonate with target audiences.
• Digital Marketing Expertise: Understanding of digital marketing channels and tactics (SEO, PPC, social media).
• Website design and management experience is highly preferred (HTML, Java, SharePoint, etc.).
• Industry Knowledge: Deep understanding of the US DoD industry landscape, customer behaviors, and market trends.

Build Your Career With Us

Linchpin Solutions’ professional services organization is committed to delivering qualified candidates that meet or exceed clients’ technical and management expectations. Our growth means exciting career opportunities for talented professionals in IT, engineering, software development, logistics, project management, and other key areas. We provide personnel that become valuable assets to the organizations they serve and contribute to the overall skill diversity and strength of the Linchpin Team.

Pay Transparency Statement:

Linchpin Solutions is committed to compliance with applicable pay transparency laws and regulations. Final compensation for any position will be determined based on a variety of factors, including but not limited to:

• Relevant prior work experience
• Education and certifications
• Specific skills and competencies
• Federal Government contract labor categories and wage rates
• Geographic location

While salary ranges may be provided for a position, these ranges are not a guarantee of final compensation, which may vary based on individual qualifications and the specific requirements of the contract.

Benefits:

In addition to competitive compensation, Linchpin Solutions offers a variety of benefits, including:

• Health, dental, and vision insurance
• 401(k) plan with company matching
• Flexible Spending Accounts (FSA)
• Company-funded disability and life insurance
• Paid time off (PTO) and company-paid holidays
• Employee Assistance Program (EAP)
• Educational assistance and parental leave

Please note that the specific benefits and compensation details may vary depending on the employee’s position, date of hire, and contract terms.

Equal Opportunity Employment Statement

We are an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.