Brand Manager

New York Hemp Oil; City of Cortland (NY); On-site; USD 80,000 - 120,000; Full time

Job summary

Farmer Group in the United States, New York region, seeks a Brand Manager to bring our brands to life. You’ll collaborate with Sales, Creative, Product Development, and Production to deliver compelling materials and support across channels.

You’ll manage brand content, merchandising, vendor coordination, and project timelines from brief to delivery, shaping campaigns and launches that align with our growth strategy.

Qualifications

• 5+ years of progressive brand marketing experience, including at least 3 years directly managing a brand or portfolio
• Experience owning brand strategy, annual plans, and marketing budgets
• Experience leading product launches from positioning through creative, sales coordination, and post-launch evaluation
• Experience with retail channels, including packaging development, merchandising, and trade marketing
• Experience writing creative briefs and directing creative teams with brand goals

Responsibilities

• Lead brand execution and project management, turning priorities into briefs, timelines, and deliverables
• Own the shared marketing calendar for launches, promotions, events, and merchandising
• Coordinate multiple projects across teams and flag blockers early
• Develop marketing materials and sales tools with Sales for retail accounts
• Coordinate label copy and product information between Print Shop and Creative
• Support Product Development as new products move toward launch
• Coordinate brand materials and logistics for trade shows and events
• Maintain an organized library of approved brand assets and media kits
• Write briefs for packaging updates, merchandising, swag, and staff merchandise
• Manage vendor relationships, balancing quality, cost, and timelines
• Oversee sourcing, samples, POs, and delivery with Accounting and Warehouse
• Track merchandising inventory and keep retail guidance current for Sales

Skills

Brand marketing

Project management

Retail merchandising

Vendor coordination

Content creation

Asana

AI tools

Communication

Tools

Asana

CRM systems

Ecommerce platforms

Microsoft Excel

Job description

About Us

Farmer Group is a fast-growing cannabis company and the home of five in-house brands: Florist Farms, Head & Heal, Blotter, Tune, and Hudson. We take pride in being a legitimate, well-run company in an industry where that's often missing, and we're looking for people who want to grow with us.

The Role

We're looking for an organized, collaborative Brand Manager to bring our brands to life.

Reporting to the Brand Director, you'll turn brand priorities into well-run projects. You'll work closely with Sales, Creative, Product Development, and Production to deliver the materials and support our teams need.

The role combines marketing project management, brand content, retail merchandising, and vendor coordination. If you like bringing structure to a busy environment, communicate clearly, and see projects through from first brief to final delivery, we'd like to hear from you.

What You'll Do

Brand Execution & Project Management

• Lead brand initiatives and product launches, turning business needs into clear briefs, timelines, and deliverables
• Own the shared marketing calendar for launches, promotions, events, and merchandising, and plan around creative and production lead times
• Run multiple projects across teams. Keep owners, deadlines, and priorities visible, and flag blockers early
• Partner with Sales to develop marketing materials and sales tools that support our retail accounts
• Coordinate label copy and product information between the Print Shop and Creative so labels are approved on time
• Support Product Development as new products move toward launch
• Coordinate brand materials and logistics for trade shows, retail activations, and events
• Keep tasks, approvals, and handoffs current in Asana

Content & Brand Assets

• Write and coordinate product copy, strain descriptions, promotional emails, catalogs, and educational materials in each brand's voice
• Route creative, product information, and claims to the right reviewers before release
• Maintain an organized library of approved brand assets and media kits

Retail Merchandising, Swag & Vendors

• Write briefs for packaging updates, retail merchandising, swag, and staff merchandise
• Manage vendor relationships, balancing quality, cost, and timelines
• Oversee sourcing, samples, purchase orders, and delivery with Accounting and Warehouse
• Track merchandising inventory and keep retail guidance current for the Sales team

Budget & Process

• Track marketing spend against plan, report regularly, and recommend priorities to the Brand Director
• Build and improve the workflows, SOPs, templates, and checklists that keep execution consistent

What You Bring

• 5 to 7+ years of progressive brand marketing experience in CPG or a similar consumer products industry, including at least 3 years directly managing a brand or portfolio of brands
• Experience owning brand strategy, annual plans, and marketing budgets
• A track record of building or growing brands, with specific examples of your decisions and their business impact
• Experience leading product launches from positioning through creative, sales coordination, and post-launch evaluation
• Experience with retail channels, including packaging development, merchandising, and trade marketing
• Experience writing creative briefs and directing creative teams, with good judgment about whether work meets brand goals
• Strong organization and follow-through across multiple brands, deadlines, and partners
• Clear written and verbal communication
• Proficiency with Asana or similar tools, email platforms, website and ecommerce content, spreadsheets, and digital asset libraries
• Familiarity with AI tools for content or workflow support, used with careful review
• Cannabis experience is welcome but not required.

What We Value

• Selfless Collaboration: We work as one team and step up for one another.
• Data-Driven, Nimble Problem Solvers: We're curious and flexible, and we let data guide our decisions.
• Real Integrity: We build trust through honesty and consistency.
• Driven, Passionate Innovators: We love what we do and keep looking for ways to improve.
• Positive Mindset: We bring energy, humor, and resilience.
• We Are a Real Company: Structure keeps us accountable and helps us succeed.

Equal Opportunity Statement

Farmer Group is an equal opportunity employer. We welcome applicants of all backgrounds and do not discriminate on the basis of any protected characteristic. Applicants must be 21 or older.