Marketing Manager

Colt Classic Presents; United States; Hybrid; USD 28,000 - 55,000; Full time

Job summary

Colt Classic Presents in Nashville is seeking a Marketing Manager to own show marketing from confirmation to doors. You’ll lead strategy, ticketing ops, and partner communications across multiple markets, coordinating assets, budgets, and paid campaigns to maximize attendance.

The role requires at least 2–4+ years in live events marketing, hands-on Meta Ads Manager experience, and familiarity with major ticketing platforms. Hybrid work in Nashville with travel as needed.

Qualifications

• 2-4+ years marketing live events in promoter/venue/festival/agency teams.
• Hands-on Meta Ads Manager experience: pixels, audiences, budget pacing, conversion data.
• Familiar with at least one ticketing platform (Opendate, Eventbrite, AXS, DICE, Ticketmaster).
• Genuinely organized across many deadlines; strong written communication.

Responsibilities

• Own show-level marketing plans and calendars across 8+ partner venues and 6+ markets.
• Serve as the marketing point of contact for venues, agents, managers, and local partners.
• Build and launch announce/on-sale campaigns with asset requests and distribution.
• Plan, launch, and optimize paid social campaigns; manage ad account access and pixel setup.
• Verify ticketing setup end to end in Opendate and Eventbrite/AXS where required.
• Monitor ticket counts and recommend spend, promo, and pricing moves on underperforming shows.
• Design and execute promotions: giveaways, bundles, and allocations.
• Write and schedule email/SMS broadcasts; expand marketing automation.
• Coordinate photo/video coverage and post-show content.

Skills

Live events marketing

Meta Ads Manager

Ticketing platforms

Organized mindset

Job description

Colt Classic Presents Nashville, TN (hybrid), Full-time or contract

About the role

Colt Classic Presents is an independent promoter producing shows in partnership with venues across Nashville, Austin, Tyler, Houston, Dallas, Gainesville, Sanford, Fort Myers, and Savannah — rooms like Analog at the Hutton Hotel, Heartwood Soundstage, Stanley's Famous Pit Barbecue, Tuffy's Music Box, Victory North, RADIO/EAST, Deep Ellum Art Co., Bad Astronaut, and The Ranch.

The Marketing Manager owns each show's marketing from the moment it's confirmed until doors — and is the single point of contact that venues, agents, managers, and local partners talk to. It's one part campaign strategy, one part ticketing operations, and one part herding fifteen calendars into agreement.

Reports to: Will Sutton / Andrew Hall / Makayla Mooney

Works closest with: Talent Buyer, venue marketing leads, agents and artist management, city media partners, contract designers

What the job actually looks like

1. Confirmation → campaign kickoff. When a show confirms, you open the marketing thread and become its owner. That kickoff email is the template the whole campaign runs on: ticket link, promo toolkit folder, Facebook event, the assets you need from the artist's team (30-45 second promo video, hi-res press photos), tagging instructions, the local partners you're already talking to, and the paid-ads targeting list.

2. Announce and on-sale. Verify the ticket link and landing page before announce — the right event, the right workspace, no duplicates, correct price tiers and fees. Get the show onto the venue calendar, the internal Google Calendar, and the city listing sites. Route admats to every partner who posts.

3. Paid social. Run Meta campaigns through venue and artist pages: chase ad-account access, get the pixel installed (pixel over link tracking — the conversion data is worth the hassle), build comp-artist targeting, and pace budget roughly 20% at launch and ongoing, 80% into the final push three to four weeks out.

4. Build-phase promotions. Giveaways, fee-free weekends, BOGO tests, ticket allocations and donation programs, community and influencer outreach, city media partnerships, email and SMS broadcasts. Watch counts weekly and decide where the next dollar goes.

5. Week-of and post-show. Low-ticket pushes, day-of assets, photographer coordination, then collecting and sharing the photos and recaps that feed the next campaign.

6. Systems, all week long. Maintain the show roadmap, the marketing tracker, and the roles/access sheet; run the weekly marketing meeting inputs; keep support-act and vendor contacts current in Opendate so day-of settlement is clean; approve and chase vendor invoices; onboard new teammates into the workflows.

Responsibilities

• Own show-level marketing plans and calendars across 8+ partner venues and 6+ markets
• Serve as the marketing point of contact for venues, agents, managers, and local partners
• Build and launch announce/on-sale campaigns, including asset requests and distribution
• Plan, launch, and optimize paid social (Meta) campaigns; manage ad account access and pixel setup
• Verify ticketing setup end to end in Opendate (plus Eventbrite and AXS where venues require it)
• Monitor ticket counts and recommend spend, promo, and pricing moves on underperforming shows
• Design and execute promotions: giveaways, fee-free windows, bundles, ticket allocations
• Write and schedule email/SMS broadcasts; expand marketing automation
• Traffic creative with contract designers; keep asset libraries and promo toolkits organized
• Maintain trackers, reporting, and access documentation; report results to ownership weekly
• Coordinate photo/video coverage and post-show content capture

What we're looking for

Required

• 2-4+ years marketing live events, at a promoter, venue, festival, label, agency, or artist team
• Hands-on Meta Ads Manager experience: pixels, audiences, budget pacing, reading conversion data
• Working knowledge of at least one ticketing platform (Opendate, Eventbrite, AXS, DICE, Ticketmaster)
• Genuinely organized across many simultaneous deadlines — announces don't move
• Clear, fast written communication with people you'll never meet in person
• Comfort with spreadsheets as an operating tool, not just a place to put numbers

Nice to have

• Existing relationships with agents, managers, or city media partners
• Basic design skills (resizing admats, building simple graphics from templates)
• Email marketing/automation experience
• Familiarity with one or more of our markets

Details

• Compensation: hourly, range not disclosed
• Structure: open to full-time employment or an ongoing contractor arrangement
• Location: Nashville preferred; remote considered for the right person. Occasional show nights and travel to partner markets
• Schedule: weekday core hours with real evening/weekend spikes around announces and show weeks