Marketing Coordinator

Apscareerportal; Nashville (TN); On-site; USD 50,000 - 60,000; Full time

Benefits offered by this job

401(k) matching

Dental insurance

Health insurance

Paid time off

Vision insurance

Professional development allowance

Job summary

Mission Hotels (Powered by Anchor Investments) operates Nashville's top boutique hotels and donates profits to homelessness initiatives. As Marketing Coordinator, you will shape the brand, drive direct bookings, and balance OTA ads with partnerships and social media across Nashville properties.

You'll craft campaigns, manage email marketing, and mentor a marketing intern while maintaining a consistent brand voice. Based in Nashville, a dynamic, mission-driven environment awaits.

Qualifications

• 1–5+ years of digital marketing experience with demonstrated results.
• Strong data analysis and copywriting skills.
• Experience with AI to automate marketing processes.
• Ability to learn quickly and take ownership.

Responsibilities

• Drive ROAS through Google/Meta campaigns and budget management.
• Develop data-driven quarterly marketing strategies across channels.
• Create engaging social content and grow the community.
• Design and optimize email campaigns for conversions.
• Build partnerships with local businesses and influencers.
• Maintain OTA relationships while growing direct bookings.
• Lead a marketing intern team and mentor.

Skills

Initiative

Enthusiasm

Decision making

Ownership mindset

Creative problem-solving

Strategic thinking

Execution

AI experience

Learning agility

Team collaboration

Tools

AI tools

HTML/CSS

Content creation tools

Design tools

Job description

Benefits

• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Title: Marketing Coordinator

Introduction

Mission Hotels (Powered by Anchor Investments) owns and operates Nashville's top 3 most highly reviewed boutique hotels (The Russell, The Gallatin, and 506 Lofts) and gives away the majority of its profits to those experiencing homelessness.

Role Overview

Create lasting impact by building Mission Hotels into a recognized hospitality brand, driving direct revenue through innovative marketing, and ultimately maximizing our ability to support those experiencing homelessness. Success means increasing direct bookings, occupancy, and length of stay while balancing OTA (online travel agency) ads, partnerships, social media, and any other creative marketing efforts.

Ideal Candidate Profile

• Takes initiative and treats projects as their own business venture
• Views challenges as learning opportunities
• Radiates contagious enthusiasm and forms genuine connections with others
• Makes confident decisions while appreciating team support
• Thrives on innovation and creative problem-solving
• Balances strategic thinking with hands‑on execution
• Takes ownership while knowing when to seek guidance
• Resonates with "To whom much is given, much is required"

Key Responsibilities

Marketing Strategy & Execution

• Drive ROAS through Google/Meta campaign optimization and budget management
• Develop data-driven quarterly marketing strategies across all channels
• Create engaging social media content and manage community growth
• Design and optimize email marketing campaigns for conversion
• Build strategic partnerships with local businesses and influencers
• Maintain OTA relationships while focusing on direct booking growth

Website & Analytics

• Lead conversion rate optimization initiatives
• Monitor and analyze performance metrics across channels
• Implement data-driven improvements to user experience
• Manage technical updates and content implementation

Team & Brand Leadership

• Mentor marketing intern team and drive development
• Ensure consistent brand voice across all channels
• Create and execute content calendar aligned with objectives
• Collaborate on pricing and promotion strategies
• Manage brand assets and marketing materials

Qualifications

• 1-5+ years digital marketing experience with success in:
  • Paid advertising campaign management
  • Social media strategy
  • Email marketing automation
  • Website optimization and analytics
• Strong data analysis capabilities
• Excellence in copywriting
• Ai experience and a huge desire to use Ai to automate work and improve processes
• Demonstrated ability to learn quickly

Nice to Haves

• Hospitality industry marketing experience
• Experience in startup environments
• Basic HTML/CSS and design tool proficiency
• Familiarity with hotel platforms
• Strategic partnerships background

Our Values

• Team > Self
• Aggressive Learning
• Drive & Ownership Mentality
• Give It Away
• Relentless Optimism
• Fun Matters

Work Environment & Benefits

• Based in Nashville hotel properties
• EOS (Entrepreneur Operating System) workplace
• Freedom to test ideas
• Salary: $50,000 - $60,000
• Health/Dental/Vision & HSA contributions
• Generous PTO and Paid Holidays
• $2,000 Annual Charitable Donation & Professional Development Allowance

What Makes This Role Special

• Own marketing budget and make real decisions
• Experiment and scale what works
• You get to lead a department and make decisions. We need a confident decision maker
• Build authentic Nashville community relationships
• Create processes that drive results
• Make tangible impact through our mission

EOE