Tour Marketing Manager
Peachtree Entertainment
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Benefits offered by this job
Job summary
Peachtree Entertainment is seeking a Show Marketing Manager to lead full-funnel campaigns for a growing portfolio of concerts across venues nationwide. The role reports to the Director of Show Marketing and emphasizes strategy, execution, creative development, digital performance monitoring, and cross-team collaboration.
Based in Nashville, TN, the position offers remote or hybrid work with a salary in the $55k–$65k DOE range and about 5% travel.
Qualifications
- Experience in entertainment, festival, or sports marketing is required or highly preferred.
- Strong planning and organizational skills with attention to detail.
- Ability to manage multiple campaigns across channels and partners.
Responsibilities
- Build and execute marketing campaigns for concerts and tours, ensuring milestones are met across channels.
- Assist with budgeting, media planning, and spend tracking to align with goals and timelines.
- Collaborate with talent, ticketing, and creative teams to deliver coordinated marketing assets.
Skills
Job description
Location: Remote or Hybrid in Nashville, TN
Employment Type: Full Time
Salary Range: $55k-$65k DOE
Travel: 5%
Based in Nashville, TN, Peachtree Entertainment is a prominent national concert promoter focused on the development and execution of large-scale touring projects, indoor rodeo concepts, and outdoor festivals. With artists and properties such as Alan Jackson, Rock the Country, Gavin Adcock, Rock the South, Bulls Bands and Barrels, and many more, Peachtree stands poised to maintain its significant impact on the landscape of country music at a global level.
Peachtree Entertainment is seeking highly organized, results-driven Show Marketing Managers to help execute full-funnel marketing campaigns for our growing portfolio of hard ticket concerts across theaters, clubs, amphitheaters, and arenas nationwide. This role is ideal for a passionate marketer who thrives in a fast-paced environment and wants to help drive campaign strategy and performance from announce through sellout. Reporting to the Director of Show Marketing, this person will be instrumental in campaign creation, execution, creative development, digital performance monitoring, and cross-team collaboration.
- Build and support the execution of marketing campaigns for concerts and tours, ensuring key milestones are effectively promoted across channels.
- Assist with campaign planning, media buying (traditional and digital), and budget tracking, ensuring deliverables align with strategic goals and timelines.
- Partner with external media agencies to traffic creative and monitor digital media campaign performance.
- Manage invoice tracking and assist with budget reconciliations.
- Serve as the day-to-day contact for internal teams (talent buying, ticketing, creative) to ensure marketing deliverables are aligned across departments.
- Support communication and asset routing to artist management teams, agents, and venue marketers, ensuring timelines and approvals are met.
- Collaborate with venue partners and local market teams to maximize awareness and ticket sales.
- Coordinate with the creative and social media team to develop assets for social media, email, digital ads, and market-specific promotions.
- Ensure brand consistency across all show marketing materials.
- Assist with market-specific promotions, including ticket giveaways, contests, and influencer campaigns.
- Identify and support grassroots marketing efforts and non-traditional promo opportunities in key markets.
- Compile and maintain weekly marketing trackers highlighting ticket trends, digital performance, and campaign highlights.
- Participate in post-show recap presentations with learnings and recommendations.
Location: Remote or Hybrid in Nashville, TN
Employment Type: Full Time
Salary Range: $55k-$65k DOE
Travel: 5%
Based in Nashville, TN, Peachtree Entertainment is a prominent national concert promoter focused on the development and execution of large-scale touring projects, indoor rodeo concepts, and outdoor festivals. With artists and properties such as Alan Jackson, Rock the Country, Gavin Adcock, Rock the South, Bulls Bands and Barrels, and many more, Peachtree stands poised to maintain its significant impact on the landscape of country music at a global level.
Peachtree Entertainment is seeking highly organized, results-driven Show Marketing Managers to help execute full-funnel marketing campaigns for our growing portfolio of hard ticket concerts across theaters, clubs, amphitheaters, and arenas nationwide. This role is ideal for a passionate marketer who thrives in a fast-paced environment and wants to help drive campaign strategy and performance from announce through sellout. Reporting to the Director of Show Marketing, this person will be instrumental in campaign creation, execution, creative development, digital performance monitoring, and cross-team collaboration.
- Build and support the execution of marketing campaigns for concerts and tours, ensuring key milestones are effectively promoted across channels.
- Assist with campaign planning, media buying (traditional and digital), and budget tracking, ensuring deliverables align with strategic goals and timelines.
- Partner with external media agencies to traffic creative and monitor digital media campaign performance.
- Manage invoice tracking and assist with budget reconciliations.
- Serve as the day-to-day contact for internal teams (talent buying, ticketing, creative) to ensure marketing deliverables are aligned across departments.
- Support communication and asset routing to artist management teams, agents, and venue marketers, ensuring timelines and approvals are met.
- Collaborate with venue partners and local market teams to maximize awareness and ticket sales.
- Coordinate with the creative and social media team to develop assets for social media, email, digital ads, and market-specific promotions.
- Ensure brand consistency across all show marketing materials.
- Assist with market-specific promotions, including ticket giveaways, contests, and influencer campaigns.
- Identify and support grassroots marketing efforts and non-traditional promo opportunities in key markets.
- Compile and maintain weekly marketing trackers highlighting ticket trends, digital performance, and campaign highlights.
- Participate in post-show recap presentations with learnings and recommendations.
- 3–5 years of experience in entertainment, festival, or sports marketing (live events or promoter experience strongly preferred).
- Strong project management and organizational skills with excellent attention to detail.
- Creative problem solver who thrives in fast-paced environments and can think outside the box.
- Working knowledge of digital advertising, email/SMS marketing, and content strategies.
- Comfortable using project management and reporting platforms to track performance.
- Excellent written and verbal communication skills, with the ability to collaborate across departments and with external partners.
- Ability to manage multiple campaigns at once, work under tight deadlines, and adapt quickly to shifting priorities.
- Have a true passion for live music and the fan experience.
- Get energized by juggling multiple shows, artists, and campaigns without dropping the details.
- Love rolling up your sleeves and collaborating with creative, ticketing, and talent teams to get the job done.
- Enjoy digging into numbers to understand what’s working and what’s not—and then adjusting fast.
- Thrive in a culture that values hustle, collaboration, and innovation.
- Want to grow with a company that’s scaling quickly in live entertainment and making an impact nationally.
- Competitive Base Salary and Commission Payout Structure
- 100% company paid family Health, Dental, Vision and Life Insurance.
- Additional voluntary benefit options include: life insurance (employee and dependents), short-term disability, and long-term disability.
- Generous paid time off including paid holidays, sick time and personal days.
- Opportunity to participate in 401(k) programs with company match.
- Company to pay for or reimburse for all travel and other related expenses for approved company business.
- Company to pay for equipment needed in order to conduct daily business on behalf of the organization.
- Opportunities to grow and develop in a fun, dynamic environment.
This job description is intended to outline the general nature and level of work performed by employees in this role. It is not an exhaustive list of all duties, responsibilities, and qualifications required. Peachtree Entertainment aims to recruit the most qualified candidates efficiently, utilizing various recruitment methods, including internal promotions, employee referrals, external advertising, employment agencies, internet recruiting, job fairs, college recruiting, and search firms
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