Marketing Manager

Bbrightside English; United States; Remote; USD 120,000 - 180,000; Full time

Job summary

Brightside is seeking a marketing leader to own how we are seen, talked about and chosen. You will build the brand, reputation and demand, starting with a lean team and expanding as we grow.

You will partner with the Chief Growth Officer to design and drive campaigns, PR and branding across channels, while leading a small team and delivering measurable results in a fast-paced, remote-ready environment.

Qualifications

• 6 to 10 years in marketing, brand or PR.
• At least 2 years leading a team or owning a function.
• Experience in EdTech, consumer startups or high-growth companies.
• Campaigns and brand work you have led yourself, with results you can describe in numbers.
• Excellent written and spoken English, and strong judgment on brand and message.
• Comfort with analytics, planning and reporting.

Responsibilities

• Set the marketing plan, goals and monthly targets with the Chief Growth Officer, and deliver against them.
• Design and run focused campaigns that bring qualified learners to Brightside, from audience selection to outreach and partnerships.
• Build and run our PR, including media relationships, press stories, partnerships and events.
• Shape our brand identity, voice and story; plan and deliver campaigns that make Brightside memorable.
• Own our presence across social channels, email, website and community; set content calendar and monitor analytics.

Skills

Marketing leadership

Brand strategy

PR

Content marketing

Analytics

Team leadership

Growth marketing

Job description

You will own how Brightside is seen, talked about and chosen, building the brand, the reputation and the demand that fill our learner pipeline. This is a builders seat in a growing company. You will start with a lean team of one or two, so you will lead by doing as well as directing.

Key Responsibilities

• Marketing strategy and results: Set the marketing plan, goals and monthly targets with the Chief Growth Officer, and deliver against them. You are accountable for the numbers.
• Targeted acquisition campaigns: Design and run focused campaigns that bring qualified learners to Brightside, from audience selection to outreach, partnerships, events and follow-up. Track leads and conversions by source and keep improving.
• PR packages and activities: Build and run our PR, including media relationships, press stories, partnerships, speaking and community moments that grow credibility and trust.
• Branding campaigns and activities: Shape our brand identity, voice and story. Plan and deliver campaigns that make Brightside the name people remember.
• Digital marketing: Own our presence across social channels, email, website and community. Set the content calendar, watch the analytics and keep every channel growing.
• Team leadership: Lead, coach and delegate to a small team, and help hire as we grow.
• Content: Set the content direction and ensure a steady flow of strong written, visual and video content that supports every effort above.

Candidate Profile (Must Have)

• 6 to 10 years of experience in marketing, brand or PR
• At least 2 years leading a team or owning a function
• Experience in EdTech, consumer startups or high-growth companies
• Campaigns and brand work you have led yourself, with results you can describe in numbers
• Excellent written and spoken English, and strong judgment on brand and message
• Comfort with analytics, planning and reporting

Good to Have

• Media and PR contacts
• Community-building experience
• Experience building a brand from an early stage

What We Look For in You

• Takes initiative and keeps things moving at pace
• Driven to grow and ready to take on bigger goals
• Welcomes feedback and puts it to use quickly
• Follows through and keeps leadership informed
• Builds strong working partnerships and is committed to helping leaders and team win

What This Role Expects

• Ownership: Small team, big responsibility. You take things from idea to result without being chased.
• Results first: You are measured on outcomes every week, not on hours logged.
• Speed: Same-day decisions and a fast pace are the norm.
• Flexible availability: Launches, events and PR moments may sometimes need early mornings, late evenings or weekend support.
• Working with direction: You align closely with the Chief Growth Officer, raise concerns early and in the right forum, then commit fully once a decision is made.
• Full focus: This is a full-time role and must be your primary professional commitment.
• Remote readiness: Reliable internet, power backup, a quiet workspace and camera-on availability for reviews.

Why Join Us

• Direct access to the founders and a real voice in company direction
• Genuine ownership of a function you can shape from the ground up
• Promotions based on performance, with room to grow into a larger leadership role as the company scales
• A team that celebrates wins together