Manager, Digital Paid Media

Astound Broadband; Central City (KY); On-site; USD 110,000 - 170,000; Full time

Benefits offered by this job

401k match

Medical, dental, vision insurance

Floating holidays

Paid holidays

Paid sick leave

Tuition reimbursement

Job summary

Astound Broadband is seeking a Manager, Digital Paid Media to lead the organization’s paid digital acquisition across search, social, programmatic, affiliate, and retargeting. You will manage a multi-million-dollar budget and guide a high-performing team, driving customer acquisition and revenue growth.

You will collaborate with eCommerce, Analytics, Finance, Brand, Creative, and agency partners to optimize channels, audiences, and landing pages, delivering strategic insights to senior

Qualifications

• 5–8+ years managing paid media in high-volume, service-based/subscription, eCommerce, telecommunications, or D2C business.
• Proven track record in efficient acquisition, conversion, and growth.
• Strong testing, analytics, forecasting, attribution, and performance measurement skills.
• Hands-on expertise across Google, Microsoft, Meta, programmatic, and affiliate platforms.
• Familiarity with first-party data, CRM/CDP, audience, and AI-enabled optimization tools.

Responsibilities

• Own paid media strategy and performance across search, social, programmatic, affiliate, and retargeting.
• Lead, coach, and develop a high-performing paid media team.
• Manage budgets, pacing, forecasts, and investment shifts across channels and markets.
• Optimize channel mix, audiences, creative, offers, and landing pages to improve conversions, revenue, and customer value.
• Drive testing across platforms, audiences, creative, messaging, placements, and landing pages.
• Define performance metrics and apply MMM and MTA insights to guide investment decisions.
• Apply AI search and content insights to strengthen paid media strategy, targeting, and performance.
• Turn performance data into clear optimization plans and executive reporting.
• Communicate strategies, solutions, and performance insights to senior leadership to influence change.

Skills

Paid media strategy

Team leadership

Budget management

Analytics & reporting

A/B testing

GA4 expertise

Education

Bachelor’s degree

Tools

GA4

Looker

Tableau

BigQuery

Job description

Astound is a leading provider of internet, WiFi, mobile, and TV services, dedicated to connecting communities and empowering lives through innovative technology. We also keep businesses connected with dependable fiber infrastructure and internet solutions backed by award-winning service, helping organizations thrive in an increasingly connected world. At the forefront of digital transformation, we continuously evolve our offerings to meet the dynamic needs of our customers—delivering reliable connectivity and groundbreaking digital experiences. We invest in our people through personalized training, coaching, and a supportive work environment that fosters growth and opportunity. Employees are empowered to represent a superior telecommunications company while making a meaningful impact in the communities we serve. We offer a robust benefits package that includes rewards, recognition programs, and employee discounts—ensuring our team members are supported in both their professional and personal journeys.

A Day in the Life of the The Manager, Digital Paid Media leads the organization's paid digital acquisition strategy and is responsible for optimizing performance across paid search, paid social, programmatic, affiliate, and retargeting channels. This role manages a multi-million-dollar media budget, develops and leads a high-performing team, and drives customer acquisition, revenue growth, and marketing efficiency through data-driven decision-making. Working closely with eCommerce, Analytics, Finance, Brand, Creative, and agency partners, the manager identifies growth opportunities, optimizes channel performance, and delivers strategic insights and recommendations to senior leadership that support business objectives and long-term growth.

• Own paid media strategy and performance across search, social, programmatic, affiliate, and retargeting.
• Lead, coach, and develop a high-performing paid media team.
• Manage budgets, pacing, forecasts, and investment shifts across channels and markets.
• Optimize channel mix, audiences, creative, offers, and landing pages to improve conversions, revenue, and customer value.
• Drive testing across platforms, audiences, creative, messaging, placements, and landing pages.
• Define performance metrics and apply MMM and MTA insights to guide investment decisions.
• Apply AI search and content insights to strengthen paid media strategy, targeting, and performance.
• Turn performance data into clear optimization plans and executive reporting.
• Communicate strategies, solutions, and performance insights to senior leadership to influence change, refine priorities, and redesign tactics that improve business outcomes.
• Grow affiliate performance through partner, placement, and offer optimization.
• Evaluate new platforms and partnerships for fit, incrementality, scale, and economics.
• Manage agency and platform partners against clear deliverables and performance expectations.
• Actively support, promote, and advance all aspects of Astound’s Inclusion and Belonging work, recognizing it as a business priority, including creating a work environment where all employees feel valued, respected, heard, and empowered.

• 5–8+ years managing paid media in a high-volume, service-based/subscription, eCommerce, telecommunications, or direct-to-consumer business.
• Performance marketing background focused on efficient acquisition, conversion, and growth.
• Track record of coaching and managing high-performing teams.
• Strong testing, analytics, forecasting, attribution, and performance measurement skills.
• Proficiency with GA4, Looker, Tableau, BigQuery, or similar analytics tools.
• Hands‑on expertise across Google, Microsoft, Meta, programmatic, and affiliate platforms.
• Familiarity with Impact or CJ affiliate platforms preferred.
• Knowledge of first-party data, CRM/CDP, audience, and AI-enabled optimization tools preferred.
• Management of complex performance media budgets; $Challenger-brand and regional marketing background desirable.
• Skilled at building full-funnel strategies and scaling acquisition efficiently.
• Advanced Excel skills.
• Strong communication skills with the ability to translate performance data, strategies, and recommendations into clear, compelling messages for senior leadership and cross‑functional partners.

Bachelor’s degree preferred in Marketing, Digital Marketing, Communications, or related fields or an equivalent combination of education and experience.

• 401k retirement plan, with employer match
• Insurance options including: medical, dental, vision, life and STD insurance
• Floating Holiday: 40 hours per year
• Paid Holidays: 7 days per year
• Paid Sick Leave: Astound allows a number of paid sick hours per calendar year and varies based on state and/or local laws
• Tuition reimbursement program
• Benefits listed above are for regular full-time position

• Take care of our customers
• Take care of each other

We are committed to providing equal opportunities for all employees and applicants, regardless of race, color, religion, sex, gender, pregnancy, childbirth and related conditions, national origin, age, physical and mental disability, marital status, sexual orientation, genetic information, military or veteran status, citizenship, or other status or characteristic protected by applicable law. CCPA Employee Privacy Policy (For California Candidates Only):