Marketing Manager

Direct Marketing Solutions, Inc; United States; Remote; USD 60,000 - 90,000; Full time

Job summary

A leading company in marketing seeks a Marketing Manager to oversee strategic marketing efforts, focusing on social media engagement and collaboration with various teams. The ideal candidate will have a strong grasp of marketing principles, excellent writing skills, and the ability to create compelling content to enhance brand visibility. This role demands an organized, detail-oriented individual who thrives under pressure and is adaptable to meet deadlines.

Qualifications

• Experience with social media platforms, especially LinkedIn and Instagram.
• Strong knowledge of marketing plan development.
• Excellent writing skills.

Responsibilities

• Manages all aspects of DMS marketing including strategic plan development.
• Creates relevant social media content based on marketing strategies.
• Tracks and analyzes response metrics to recommend improvements.

Skills

Social media platforms

Marketing plan development

Writing skills

Content creation

Organization

Multitasking

Ability to work under deadlines

Self-motivation

Job description

The Marketing Manager manages all aspects of DMS marketing including strategic plan development, event / trade show planning / marketing, social media channels including content creation, scheduling, posting, activity tracking, and reporting. In collaboration with Client Services, Marketing, and Creative teams, the Marketing Manager creates and posts compelling, relevant content to increase response activity and views consistent with the DMS brand. The MM also assists assigned Account Managers with client marketing portfolios, collaborating with internal departments to meet project deadlines and ensure client needs are met.

Essential Functions

1. Uses knowledge of business marketing to understand and capitalize on market / competitive advantages.
2. Assists in developing a strategic marketing plan.
3. Creates relevant social media content and posts based on the current social media marketing plan and DMS brand standards.
4. Ensures social media posts are timely and relevant.
5. Helps define, recommend, and implement social media marketing strategies to increase engagement and website traffic.
6. Tracks and analyzes response metrics, recommending improvements as needed.
7. Develops and maintains a monthly content calendar.
8. Collaborates with other departments to ensure content relevance, brand consistency, and timely delivery.
9. Stays updated on social media trends and understands audience channels relevant to DMS.
10. Assists Account Managers with digital marketing projects, ensuring accuracy and schedule adherence.
11. Prepares deliverables for internal and client distribution.
12. Proofs work in progress related to digital campaigns.
13. Prepares digital work orders for Creative department.
14. Routes digital projects through the creative process to meet deadlines.
15. Analyzes digital marketing campaigns based on web performance metrics and provides feedback.

Qualifications

• Experience with social media platforms, especially LinkedIn and Instagram.
• Strong knowledge of marketing plan development.
• Excellent writing skills.
• Ability to create compelling content for social media posts.
• Organized, detail-oriented, with multitasking abilities.
• Ability to work under deadlines and pressure.
• Self-motivated with a results-oriented approach.
• Willingness to work outside regular hours if needed.
• Ability to pass background checks and drug screens.

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