Marketing Manager

Southern Star Research PTY; United States; Hybrid; USD 66,000 - 109,000; Part time

Benefits offered by this job

STAR day

Hybrid/remote options

Flexible work environment

Competitive remuneration

Job summary

Southern Star Research Pty is seeking an experienced Marketing Manager for a 5-month contract. The role supports business development, lead generation and brand awareness with flexibility for office-based, hybrid or remote work anywhere in Australia.

Reporting to the Head of Marketing, you will manage campaigns, content, external agencies and partnerships, while tracking performance dashboards and aligning marketing to strategic priorities.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications or related field.
• MBA or Master’s degree, especially with marketing/healthcare focus, is advantageous.
• Minimum of 5 years hands-on marketing experience, with at least 1.5 years in healthcare/biotech/pharma/clinical research environments.
• Strong knowledge of marketing principles, strategies and best practices including digital marketing techniques.

Responsibilities

• Oversee annual conference and event calendar aligned with business development priorities.
• Review and approve marketing content across emails, websites, social media and promotional materials.

Skills

Marketing strategy

Lead generation

Stakeholder management

Content marketing

Brand management

Education

Bachelor’s degree in Marketing, Business Administration, Communications

MBA or Master’s degree (advantageous)

Tools

CRM platforms

CMS

Analytics tools

Marketing automation

Job description

About us

Southern Star Research is a full-service Contract Research Organization (CRO) dedicated to navigating the complexities of bringing new medical products to market. With a legacy of excellence that began 14 years ago in Sydney, we have grown from a small, passionate team into a global network of experts committed to delivering high-quality services in medical writing, clinical monitoring, project management, biostatistics, data management, safety and medical monitoring, and quality assurance.

Southern Star Research has been recognized for its outstanding contributions to the field, winning prestigious awards such as the Frost and Sullivan 2024 Asia-Pacific Competitive Strategy Leadership Award and being named as Great Place to Work in Australia in 2024, 2025 and 2026. Our international team continues to deliver innovative clinical trial solutions across diverse therapeutic areas, ensuring the success of every study we manage.

The role

We are looking for an experienced Marketing Manager to join our growing team on a 5-month contract. Our head office is in North Sydney, and this role has flexibility to be office based, hybrid or home based anywhere in Australia.

The Marketing Manager is responsible for overseeing marketing strategies and initiatives that support Southern Star Research's business development objectives, lead generation and brand awareness. The role involves managing marketing activities, coordinating internal and external stakeholders, and ensuring marketing efforts align with business priorities.

Reporting to the Head of Marketing, you’ll be responsible for:

1. Conference and Event Strategy

• Develop and oversee the annual conference and event calendar, ensuring alignment with business development priorities.
• Plan event strategies, including target audiences, lead generation objectives, sponsorships and promotional activities.

2. Content Marketing and Communications

• Review and approve marketing content across email campaigns, website pages, social media and promotional materials.
• Ensure all communications align with SSR's brand guidelines, tone of voice and business objectives.
• Oversee the development of marketing collateral, case studies, thought leadership content and other marketing assets.

3. Marketing Agency Management

• Coordinate external marketing agencies, including project briefs, priorities, timelines and deliverables.
• Review agency outputs to ensure quality, consistency and alignment with marketing objectives.

4. Third-Party Vendor and Partnership Management

• Manage relationships with external vendors and marketing partners, including Citeline.
• Oversee collaborative marketing initiatives such as webinars, roundtables, sponsored content and lead generation campaigns.

5. Lead Generation and Business Development Support

• Develop and oversee marketing initiatives to generate qualified leads through digital campaigns, events, partnerships and website enquiries.
• Collaborate with the Strategy team to align marketing activities with target markets, therapeutic areas and commercial priorities.
• Oversee Salesforce marketing dashboards to track MQLs, SQLs, lead sources, and campaign performance.
• Monitor marketing contribution to the business development pipeline and identify opportunities for improvement.

6. Brand Awareness and Positioning

• Develop strategies to strengthen SSR's brand awareness and market positioning across Australia, Asia Pacific and international markets.
• Oversee brand awareness initiatives, including social media, PR, industry partnerships, awards and thought leadership.

7. Team Coordination and Stakeholder Management

• Oversee marketing team priorities, task allocation and delivery of key marketing initiatives.
• Collaborate with Business Development, leadership and internal stakeholders to support company-wide objectives.

To be successful in the role, we’re looking for candidates with:

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• Master’s degree or an MBA, particularly with a focus on marketing or healthcare management, is highly advantageous.
• Minimum of 5 years of hands on marketing experience with at least 1.5 years within the healthcare, biotechnology, medical device, pharmaceutical industry or clinical research organisation preferable.
• In depth knowledge of marketing principals, strategies, and best practices, including current digitial marketing techniques and tools.
• proficiency in using marketing automation and CRM platforms, as well as content management systems (CMS) and analytics tools.
• Familiarity with biomedical and/or scientific terminology is advantageous.

Why Southern Star?

• Join a passionate team committed to our shared purpose to create brighter futures, one study at a time.
• Exciting growth phase, creating ongoing career development opportunities for our teams
• Competitive remuneration
• Flexible work environment, with hybrid and fully remote options
• STAR day - one extra day off per year for you to recharge.

Diversity, Equity and Inclusion

At Southern Star Research, we are committed to fostering a safe, inclusive, and respectful workplace where everyone feels valued and empowered to contribute. We celebrate the diversity of our team and recognise the strength that comes from different perspectives, backgrounds, and lived experiences.

We are dedicated to ensuring an inclusive recruitment process and providing equal opportunities for all applicants, regardless of race, ethnicity, gender identity, sexual orientation, age, disability, or cultural background.