Marketing Manager

Guidelight; United States; Remote; USD 75,000 - 110,000; Full time

Job summary

Guidelight Health is seeking a Marketing Manager to lead strategies that connect individuals to transformative care. This remote role involves overseeing multi-channel campaigns and building brand presence while collaborating with various teams to enhance community engagement.

Qualifications

• 5–7 years of experience in marketing, preferably in healthcare.
• Experience with digital marketing tools.

Responsibilities

• Develop and manage marketing plans across digital and print channels.
• Analyze campaign results and track KPIs.
• Support internal communications and recruitment.

Skills

Project Management

Communication

Creative Thinking

Interpersonal Skills

Education

Bachelor’s degree in marketing

Bachelor’s degree in communications

Bachelor’s degree in business

Tools

HubSpot

Google

Canva

Job description

2 days ago Be among the first 25 applicants

Guidelight Health is a cutting-edge behavioral healthcare company dedicated to transforming lives through high-quality PHP (Partial Hospitalization Program) and IOP (Intensive Outpatient Program) services. As a newly launched organization, we are on a mission to redefine the behavioral health industry by delivering exceptional care, utilizing state-of-the-art facilities, and prioritizing the well-being of those we serve. At Guidelight Health, we are building a team of passionate, forward-thinking professionals who are eager to be part of this exciting journey to reshape mental health care. Join us in making a lasting impact!

Description:

Title: Marketing Manager

Reports to: Head of Marketing and Communications

Department/Location: Remote

FLSA Status: Exempt

Guidelight Health provides intermediate levels of care that are structured, transformative, personalized, and accessible. Guidelight is an Equal Opportunity Employer. We are passionate about fostering an environment where everyone, irrespective of their race, gender, sexual orientation, or background, feels valued and included.

Summary:

We’re seeking a skilled and mission-aligned Marketing Manager to lead and execute strategies that connect people to life-changing care. Reporting to the Head of Marketing and Communications, this individual will oversee multi-channel campaigns and content creation, build brand presence, and help shape the way we communicate our values to the communities we serve. This role requires both strategic thinking and hands-on execution.

Responsibilities:

• Develop and manage marketing plans and tactics across digital, print, and community channels.
• Partner cross-functionally with clinical, operations, and outreach teams to amplify impact.
• Google review and client testimonial mining and management.
• Event management and support.
• Manage and grow digital presence (social media, email, SEO, website content).
• Lead content development, storytelling, and campaigns that reflect our compassionate brand voice.
• Analyze campaign results, track KPIs, and iterate based on insights.
• Support internal communications as well as People teams with recruitment and retention.
• Help steward Guidelight’s identity as a trusted, people-first healthcare provider.
• Develop and implement a highly effective internal communications program utilizing multi-faceted channels to ensure team engagement and information sharing.
• Support other communication functions as needed.
• Other reasonable job duties as assigned.

Qualifications:

• Bachelor’s degree in marketing, communications, business, or a related field.
• 5–7 years of experience in marketing, preferably in healthcare, wellness, or mission-driven organizations.
• Strong project management and communication skills.
• Experience with digital marketing tools (HubSpot, Google, social media, Canva, SEO/SEM, etc.).
• Creative thinker with a heart for meaningful work and community-building.
• Exceptional interpersonal, relationship-building, and listening skills.
• Experience in behavioral health, DEI communications, or storytelling for impact is preferred but not required.

Seniority level

• Not Applicable

Employment type

• Full-time

Job function

• Healthcare Marketing

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